user avatar

Alex Baier

Advisor at RLS Private Wealth Consulting, Inc. — Hollister, CA

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

11 years

Location

Hollister, CA

RLS Private Wealth Consulting, Inc. logo

RLS Private Wealth Consulting, Inc.

Supported

Total advisors

2

Clients per advisor

5 Very Low

Avg AUM per client

$0 Very Low

HNW client ratio

0% Very Low

About

Alex Baier is a CFP®-certified financial advisor with 11 years of industry experience. He has worked at Northwestern Mutual Wealth Management Company and Foresters Financial Services before joining RLS Private Wealth Consulting, Inc., where he has been since 2025. RLS Private Wealth Consulting serves families, business owners, and high-net-worth clients with family office and comprehensive planning services. The firm focuses on operational and governance functions alongside investment consulting and holistic wealth-planning advice.

Client services

Based on RLS Private Wealth Consulting, Inc.

Financial planning Educational seminars or workshops
Family office services & investment consulting

Expertise

Based on RLS Private Wealth Consulting, Inc.

Business exit / sale strategy Business succession planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Cash flow / budgeting

Occupation focus

Based on RLS Private Wealth Consulting, Inc.

Founder/Business Owner

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Upfront onboarding fee ranges from $0 to $5,000 depending on service

Project-based

Hourly rates may apply in limited cases for Core Plus and Core offerings

Subscriptions

Monthly fees billed in arrears: Elite offering billed monthly with fees adjusted annually with inflation; Core Plus minimum $3,500/month; Core minimum $2,500/month

Other

Minimum fee: Core Plus offering: minimum monthly fee of $3,500; Core offering: minimum monthly fee of $2,500 Fee-only: Fees primarily negotiated flat or monthly fees for services; hourly rates may apply in limited cases

Location

Hollister, CA

Hollister CA

Advisors at this office

2

Most active in

California

Work history

11 years of industry experience

RLS Private Wealth Consulting, Inc.

2025 - Present • 1 year

Hollister, CA

Northwestern Mutual Wealth Management Company

2019 - 2024 • 5 years

Milwaukee, WI

Northwestern Mutual Investment Services LLC

2018 - 2024 • 6 years

San Francisco, CA

William Richardson

2018 - 2024 • 6 years

San Francisco, CA

Foresters Financial Services

2015 - 2018 • 3 years

Walnut Creek, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Peter M

CFP®, Series 66

Aromas, CA

Wealth Cairn, LLC

Peter Mu is a CFP® with 15 years of industry experience, currently serving as the sole advisor at Wealth Cairn, LLC. His prior experience includes roles at Park Avenue Securities and Guardian Life Insurance Company. He is also licensed to sell insurance products as part of his professional activities. Wealth Cairn provides advisory services to institutional and individual clients, specializing in portfolio management, pension consulting, and financial planning. The firm employs a long-term investment approach grounded in modern portfolio theory and often implements strategies through third-party managers with ongoing due diligence.

Annuities General retirement planning
user avatar

Michael G

CFP®, Series 65

Gilroy, CA

Michael Garber Financial Planning

Michael Garber is a CFP® with eight years of industry experience and the principal of Michael Garber Financial Planning, an independent advisory firm. He has worked at Keysight Technologies, Inc. since 2014 in an internal organizational consultant role focused on sales skills development. Michael Garber Financial Planning serves individuals and families through a fee-only, independent model offering comprehensive financial planning, investment consulting, tax preparation, estate-plan review, risk management, and small-business planning. The firm emphasizes a long-term, cost-minimizing investment approach using passive vehicles and operates on a retainer- and project-based fee structure without discretionary trading authority or acceptance of commissions.

General tax planning General estate planning guidance Business ownership considerations Cash flow / budgeting
user avatar

Tonia R

Series 63, Series 65

Salinas, CA

AFS Investments

Tonia Ryan is a financial advisor at AFS Investments with 16 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at firms including Franklin Templeton and Waddell & Reed. Outside of her advisory role, she serves as a notary public in Sacramento, CA. AFS Investments provides advisory and planning services to individuals, retirement plan sponsors, trusts, and business entities, managing approximately $56 million across about 140 client relationships. The firm employs both bottom-up stock selection and top-down asset allocation strategies, offering clients discretionary, non-discretionary, or self-directed engagement options.

Wealth management Active portfolio management Retirement plans for business owners (SEP, solo 401k) Executive Founder/Business Owner
user avatar

Rhonda S

CFP®, Series 63, Series 65

Hollister, CA

RLS Private Wealth Consulting, Inc.

Rhonda Staelgraeve Secor is a CFP® with 14 years of industry experience, currently serving at RLS Private Wealth Consulting, Inc. since 2016. She holds Series 63 and Series 65 licenses and is an advisory board member of Monterey County Bank. RLS Private Wealth Consulting provides family office and comprehensive planning services to families, business owners, and high-net-worth clients. The firm offers investment consulting and holistic wealth-planning advice, emphasizing operational and governance functions alongside portfolio analysis and coordination with third-party investment managers.

Business exit / sale strategy Business succession planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Cash flow / budgeting Founder/Business Owner
user avatar

William H

Series 63, Series 65

Salinas, CA

Hastie Financial Group

William Hastie Jr. is a financial advisor with Hastie Financial Group in Salinas, CA, holding Series 63 and Series 65 licenses and bringing 41 years of industry experience. He has previously worked at LPL Financial, LLC for 24 years and has been with Commonwealth Financial Network since 2018. Hastie Financial Group provides personalized financial planning and consulting services to individuals, trusts, estates, charitable organizations, and corporations, focusing on written financial plans and long-term, asset-allocation-oriented recommendations without executing trades or exercising discretion.

Retirement income strategy Life insurance needs analysis General estate planning guidance Founder/Business Owner
user avatar

Ryan H

Series 66

Salinas, CA

Hastie Financial Group

Ryan Hastie is a financial advisor with Hastie Financial Group in Salinas, CA, holding a Series 66 designation and four years of industry experience. Prior to his current role, he worked at Commonwealth Financial Network beginning in 2023 and has a background in physical therapy and academia. Hastie Financial Group provides personalized financial planning and consulting services to individuals, trusts, estates, charitable organizations, and corporations, focusing on long-term, asset-allocation-oriented recommendations without managing portfolios or executing trades directly.

Retirement income strategy Life insurance needs analysis General estate planning guidance Founder/Business Owner
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)