Alexander Baer is a Senior Financial Advisor and partner at The Baer Group, Merrill Lynch Wealth Management in Pasadena, California. He serves a diverse clientele that includes families, individuals, and successful business owners. With over 30 years of combined industry experience within the team, Alexander specializes in developing flexible goals-based financial strategies for both short and long-term objectives. He provides clients with access to Merrill's investment insights and Bank of America's banking and lending solutions to address various aspects of their financial lives.
Alexander's comprehensive approach begins with understanding the client and their family's financial situation and priorities. Services he focuses on include college education planning, family wealth management strategies, legacy planning, liquidity management, managing new wealth, personal retirement planning, portfolio management services, small business strategies, tax minimization, and retirement income. He holds professional designations including CERTIFIED FINANCIAL PLANNER (CFP), CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). Alexander earned a Bachelor's Degree from Pepperdine University.
Outside of his professional role, Alexander enjoys an active lifestyle with interests in adventure sports, baseball, basketball, chess, football, golfing, hiking, music, volleyball, and spending time with his family. He is engaged in his community through participation in organizations such as the Pacific Coast Baseball League, Pepperdine University Alumni, Posse Foundation, Sigma Phi Epsilon Fraternity, and Southern California Golf Association.