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Ally Melvin Kell

Advisor at Moneta Group Investment Advisors, LLC — St. Louis, MO Carondelet Plaza

Updated today

Credentials

CFP®, Series 66, Series 63

Experience

9 years

Location

St. Louis, MO 63105

Moneta Group Investment Advisors, LLC logo

Moneta Group Investment Advisors, LLC

Enterprise

Total advisors

253

Across 20 offices

Clients per advisor

35 Very Low

Avg AUM per client

$5,284,488 Very High

HNW client ratio

62% Very High

About

Ally Kell is a CFP® with nine years of experience in the financial services industry, currently an advisor at Moneta Group Investment Advisors, LLC. Prior to joining Moneta in 2024, she worked at UBS Financial Services, Bank of America, Merrill, and Wells Fargo Clearing Services. She serves on the advisory board of the Affinia Healthcare Foundation and holds leadership roles with the Spirit of St. Louis Women's Fund, including President starting in 2023. Moneta Group Investment Advisors serves high-net-worth individuals, families, family offices, and institutional clients, offering a range of portfolio management, financial planning, and family office services. The firm employs a partner-led team approach with centralized investment due diligence and utilizes a multi-criteria, open-architecture process for manager selection.

Client services

Based on Moneta Group Investment Advisors, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Moneta Group Investment Advisors, LLC

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy

Occupation focus

Based on Moneta Group Investment Advisors, LLC

Founder/Business Owner Professional Athlete Executive

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Fee options

Fixed

Annual flat/fixed fees for financial planning or asset management (specific amounts not stated)

Project-based

Hourly charges for certain services, including financial planning (specific amounts not stated)

Other

Minimum fee: Annual flat/fixed fees for financial planning or asset management (specific amounts not stated) Fee-only: Hourly fees for certain services, including financial planning (specific amounts not stated)

Location

See office

St. Louis, MO Carondelet Plaza

190 Carondelet Plaza, Suite 1200

St. Louis MO 63105

Advisors at this office

146

Most active in

Missouri

Work history

9 years of industry experience

Moneta Group Investment Advisors, LLC

2024 - Present • 2 years

St. Louis, MO

UBS Financial Services

2020 - Present • 6 years

St Louis, MO

BANK of AMERICA, N.A.

2018 - 2020 • 2 years

Ladue, MO

Merrill

2017 - 2020 • 3 years

Ladue, MO

Wells FArgo Clearing Services

2017 - 2017 • 1 year

St. Louis, MO

Wells FArgo Clearing Services

2016 - 2017 • 1 year

St. Louis, MO

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Joe P

CFP®, CRPC®, EA

Kirkwood, MO

Mayfair Financial, LLC

Meet Joe Petry, Ph.D., CFP®, EA, CRPC®— Passionate hooper, hiker, and dog lover who founded Mayfair Financial. -Ph.D. in Economics and a Master's in Personal Financial Planning. -Extensive academic and professional background in teaching finance and economics at renowned institutions. -Certified Financial Planner™ and Chartered Retirement Planning Counselor®. -Has received awards for his volunteerism and leadership. -He believes in the power of random acts of kindness to make the world a better place. Fun Fact: Joe and his neighbors are now novice beekeepers.

General retirement planning Retirement income strategy Social Security optimization General tax planning Founder/Business Owner Baby Boomers (Born 1946-1964)
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Alan S

CFP®, Series 63

St. Louis, MO

Trinity Wealth Advisors LLC

Alan Smith is a CFP® with 39 years of industry experience and is the principal of ASA Advisors, Inc. in Eureka, MO. He has worked with Trinity Wealth Advisors, LLC since 1998 and has been self-employed in various capacities since 1993. In addition to his advisory work, he serves as an independent representative for Growth Management Group / Stryde Savings, which provides tax and cost-saving strategies for privately held companies. ASA Advisors serves individuals, families, businesses, foundations, and retirement plans with portfolio management, financial planning, and retirement plan consulting. The firm employs a modern portfolio theory approach with diversified portfolios using mutual funds and ETFs, offering both strategic and tactical allocation management while combining internally managed accounts with third-party manager recommendations.

General retirement planning Charitable giving & philanthropy Wealth management Business succession planning Founder/Business Owner

Richard E

Series 66, Series 7, JD

Chesterfield, MO

Ameriprise

Richard Espenschied is a financial advisor at Ameriprise with Series 66, Series 7, and APMA(R) designations. Before joining Ameriprise in 2025, he worked at Anheuser-Busch for nine years in economics and strategy. Ameriprise offers a retirement-income planning service designed for individuals with substantial investable assets, combining research, modeling, and tax-efficiency analysis to produce written recommendation reports. The firm provides a broad range of advisory, brokerage, and insurance solutions through affiliated companies.

Wealth management General retirement planning General tax planning Roth conversion strategy Multi-generational wealth transfer Approaching retirement HENRY (High Earners, Not Rich Yet) Retired Mid-Career Professionals Christian Faith Based
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Jeffrey L

CFP®, Series 65

Saint Charles, MO

Fidelis Financial Planning, LLC

Jeffrey Laughlin is a CFP® with 17 years of industry experience and has been with Fidelis Financial Planning, LLC since 2011. He holds a Series 65 license and is based in Saint Charles, MO. Outside of his advisory role, he is the owner and managing member of a non-investment related real estate entity. Fidelis Financial Planning serves middle-income and high-net-worth individuals, as well as various institutional clients, offering integrated financial planning and discretionary portfolio management. The firm employs a structured investment approach grounded in academic research, focusing on broadly diversified, low-cost funds and ETFs.

Passive / index investing Real estate investing
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Jahanguir A

Series 65, Series 66

Clayton, MO

Virtual Investment Planning LLC

Jahanguir Azodi is the principal advisor at Virtual Investment Planning LLC with 27 years of industry experience. He holds Series 65 and Series 66 licenses and has previously worked at Berthel Fisher & Company Financial Services, Aspire Wealth Management, and America's Financial Center. Outside of advising, he operates an accounting and tax services firm and is a published book author. Virtual Investment Planning LLC provides wealth management, discretionary portfolio management, and financial planning services to individuals, high-net-worth clients, and businesses. The firm’s investment approach combines fundamental and technical analysis with a primarily long-term focus, offering diversified portfolios that include mutual funds, ETFs, individual stocks and bonds, and insurance consulting.

Wealth management General retirement planning
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Bruce K

Series 65

Fenton, MO

Midwest Investment Advisors, LLC

Bruce Krieg is a financial advisor at Midwest Investment Advisors, LLC in Fenton, Missouri, holding a Series 65 designation with 15 years of industry experience. He has been with Midwest Investment Advisors since 2010 and also has a long-standing association with Kriegl Lohbeck & Co dating back to 1992. Midwest Investment Advisors serves individual, high-net-worth, institutional, and business clients, providing discretionary portfolio management and financial planning. The firm employs multiple analysis methods and manages all portfolios in-house, overseeing a notably high client load for a solo advisor and maintaining an affiliation with an accounting firm to offer complementary services.

Options & derivatives strategies Real estate investing Annuities
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