Alvaro Alexander Santana
Advisor at Puente Wealth — San Diego, CA
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
CFP®
Experience Industry experience
< 1 year
Location
San Diego, CA 92037
I'm the founder of Puente Wealth Advisors, a fee-only fiduciary firm based in San Diego. Before starting my own practice, I spent years in retail banking at firms like Wells Fargo, Bank of America, and U.S. Bank, which gave me a front row seat to how everyday financial decisions add up over a lifetime. I hold the CFP designation and an MBA, and I built Puente to be the kind of advisor I wished more people had access to: someone who explains things plainly and puts the client's interest first, always.
My practice serves families and business owners who want a real plan, not just investment management. I work with clients on retirement planning, tax-smart investing, and building wealth that lasts across generations. I'm also bilingual and bring a unique perspective to cross-border planning for families with ties to both the U.S. and Mexico, something I understand personally through my own family's business in Tijuana.
Outside of work, I'm a husband and father, and I spend my free time on the golf course, the pickleball court, or enjoying a good glass of wine. I built Puente on the idea that good financial advice should feel like a conversation with someone who genuinely has your back, not a sales pitch. That's the relationship I aim to build with every client.
Based on Puente Wealth
Tiered fee schedule: 1.00% on first tier 0.85% on next tier 0.75% on next tier 0.65% above that
$3000-$10000 based on complexity
$250 to $500 per month, based on complexity, for ongoing financial planning retainer clients.
San Diego, CA
4225 Executive Square, Suite 600
San Diego CA 92037
Advisors at this office
1
California
< 1 year of industry experience
Puente Wealth Advisors, LLC
2026 - Present • 1 year
San Diego, CA
U.S. Bank
2022 - 2024 • 2 years
San Diego, CA
Bank of America
2020 - 2022 • 2 years
San Diego, CA
Wells Fargo
2018 - 2020 • 2 years
San Diego, CA
Menjal
2016 - Present • 10 years
San Diego, CA
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Is not active or affiliated with:
Insurance agent
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Fund sponsor
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
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Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
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