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Amanda Sue Kelley

Advisor at Plan2Thrive Financial — Eldridge, IA

Updated today

Credentials

Series 65

Experience

1 year

Location

Eldridge, IA 52748

Plan2Thrive Financial logo

Plan2Thrive Financial

Supported

Total advisors

3

Clients per advisor

74 High

Avg AUM per client

$579,089 Low

HNW client ratio

11% Low

About

Amanda Kelley is a financial advisor at Plan2Thrive Financial with one year of industry experience. She holds a Series 65 designation and previously worked at the Department of Human Services for 12 years. Plan2Thrive Financial is a small advisory firm serving individual and high-net-worth clients, managing approximately $119 million for about 237 clients. The firm offers portfolio management, financial planning, pension and 401(k) consulting, and selection of third-party money managers, generally pursuing long-term, fundamentally driven strategies with fiduciary oversight on retirement accounts.

Client services

Based on Plan2Thrive Financial

Financial planning Portfolio management Selection of other advisers

Expertise

Based on Plan2Thrive Financial

Wealth management Annuities Retirement plans for business owners (SEP, solo 401k) General retirement planning

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Fee options

Fixed

Fixed fees up to $5,000 for creating financial plans, negotiable and can be waived; ongoing planning fees up to $200/month

Percentage

$0+: 0-1.35 basis points (bps) of AUM for SEI Private Trust Company and Capital Group/American Funds $0+: 0-0.50 bps of AUM for Pension Consulting Fees $0+: 0-1.50% of AUM for Selection of Other Advisers Fees (on top of third-party fees)

Project-based

Up to $200/hour, negotiable, collected at time of service

Subscriptions

Ongoing financial planning fees up to $200 per month; clients may pay monthly by ACH via AdvicePay

Other

Fee-only: Financial planning fees: up to $5,000 fixed fee for plan creation (negotiable, can be waived), up to $200/hour hourly fee, up to $200/month ongoing planning fee

Location

Eldridge, IA

220 W Davenport St

Eldridge IA 52748

Advisors at this office

3

Most active in

Illinois · Iowa

Work history

1 year of industry experience

Plan2Thrive Financial, LLC

2025 - Present • 1 year

Eldridge, IA

Plan2Thrive Financial Services

2019 - 2025 • 6 years

Eldridge, IA

Department of Human Services

2007 - 2019 • 12 years

Davenport, IA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Walter N

ChFC®, Series 63, Series 65, CLU®

Davenport, IA

Principal Financial Services

Walter Nissen is a ChFC® CLU MA with 29 years of experience in the financial services industry, currently affiliated with Principal Financial Services and Baxter Investment Group. He has worked at Principal Securities Inc. since 1996. Outside of his advisory role, and works as a health insurance broker. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

General retirement planning Financial Professional HENRY (High Earners, Not Rich Yet) Established Professionals
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David B

Series 65

Leclaire, IA

Ballheim Financial LLC

David Ballheim is the founder of Ballheim Financial LLC, an independent advisory firm based in Leclaire, Iowa. He holds a Series 65 credential and has 16 years of industry experience, having established his firm in 2012. Outside of his advisory work, he is a 20% partner in a farm rental business, CRB LLC, with no active management duties. Ballheim Financial LLC provides investment supervisory services and financial planning to individuals, high-net-worth clients, and pension and profit-sharing plans. The firm emphasizes documented client investment objectives, uses tools like Morningstar and Riskalyze for portfolio analysis, and offers retirement plan administration alongside various insurance product solutions.

General retirement planning Life insurance needs analysis
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Frederick P

Series 63

Davenport, IA

Palen Financial LLC

Frederick Palen is the sole advisor at Palen Financial LLC in Davenport, IA, holding a Series 63 designation with 27 years of industry experience. He has operated Palen Financial since 2010 and has also been involved with Cargill Hybrid Seed Inc. since 1982. In addition to his advisory work, he offers non-variable insurance products, including group benefits and Medicare-related insurance. Palen Financial provides investment supervisory services, financial planning, and retirement plan administration to individuals, high-net-worth clients, and pension/profit-sharing plans. The firm integrates insurance and annuity products alongside traditional securities in portfolio construction, tailoring advice to clients' income, tax situation, time horizon, and risk tolerance.

Long-term care insurance Disability insurance Annuities
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Darlene S

CFP®, PFS™

Moline, IL

Life Planning Solutions, LLC

Darlene Steffen is a CFP® and PFS™ credentialed financial advisor with 14 years of industry experience. She is the sole advisor and owner of Life Planning Solutions, LLC, an independent firm she founded in 2006. Steffen has focused her career on providing comprehensive financial planning and investment management services. Life Planning Solutions, LLC serves individuals, trusts, and small businesses through a fee-only advisory model. The firm employs a strategic asset allocation approach with core-and-satellite portfolios primarily composed of passive mutual funds and ETFs, emphasizing global diversification and ongoing portfolio monitoring.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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Brennen S

Series 63, Series 65

Bettendorf, IA

St. Therese Financial LLC

Brennen Schmertmann is a financial advisor at St. Therese Financial LLC with four years of industry experience. He previously worked at LPL Financial and Mutual of Omaha Investor Services. Schmertmann holds Series 63 and Series 65 licenses and is based in Bettendorf, IA. St. Therese Financial provides discretionary asset management and financial planning to individuals, high-net-worth individuals, nonprofit clients, and other investment advisers. The firm combines fundamental analysis, technical methods, and Modern Portfolio Theory with a documented moral-screening policy that influences investment choices based on non-financial criteria.

ESG / Sustainable investing Religious/faith focused
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Evin E

Series 65

Bettendorf, IA

Passage Global Capital Management, LLC

Evin Ersan is a financial advisor at Passage Global Capital Management, LLC with two years of industry experience. He holds a Series 65 designation and has been with Passage Global since 2018, including prior full-time education experience. Outside of his advisory role, he manages Evin Ersan Merchandise LLC, a business that donates a portion of its proceeds to suicide prevention. Passage Global Capital Management is a fee-only registered investment adviser serving individuals, qualified retirement plans, trusts, estates, charitable organizations, corporations, and other advisers. The firm offers diversified model portfolios, single-strategy solutions including cryptocurrency, pension consulting, and sub-advisory services, employing quantitative models and behavioral finance in their investment process.

Private / alternative investments Options & derivatives strategies
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