Anthony Defranco Jr.
Advisor at Cetera — South Orange, NJ
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
CFP®, Series 63
Experience Industry experience
30 years
Location
South Orange, NJ 07079
Cetera
Institution
Anthony Defranco Jr. is a CFP® with 30 years of industry experience, currently affiliated with Cetera. His background includes extensive work at Avantax and managing accounting and tax services through Couto DeFranco, PA. He holds board positions with the Rotary Club of South Orange, the South Orange Chamber of Commerce, the Lake Naomi Club, and the Orange/West Orange UNICO Foundation. Cetera Investment Advisers LLC operates a large nationwide network of independent advisors serving individual, corporate, charitable, and institutional clients. The firm offers a range of portfolio management, financial planning, and retirement services, utilizing a multi-manager platform with access to various third-party managers and investment programs.
Based on Cetera
Based on Cetera
Flat fees may be charged for financial planning and consulting services as negotiated with advisor.
$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%
Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.
Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.
Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.
South Orange, NJ
15 Village Plaza
South Orange NJ 07079
Advisors at this office
2
New Jersey
30 years of industry experience
Couto DeFranco Wealth Management
2026 - Present • 1 year
West Orange, NJ
Cetera
2025 - Present • 1 year
Schaumburg, IL
Cetera Wealth Services, LLC
2025 - Present • 1 year
West Orange, NJ
Avantax Insurance Agency, LLC
2017 - 2025 • 8 years
West Orange, NJ
Avantax Advisory Services
1997 - 2025 • 28 years
West Orange, NJ
Avantax Investment Services, Inc.
1996 - 2025 • 29 years
West Orange, NJ
Two Family House Rental
1995 - 2022 • 27 years
Union, NJ
Couto, DeFranco & Magone, P.A.
1992 - Present • 34 years
South Orange, NJ
Couto DeFranco, PA
1992 - Present • 34 years
West Orange, NJ
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Trust company
They provide trust and estate administration services, typically for separate fees.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
Bank
They're affiliated with a bank that may offer its own financial products and services.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
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