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Anthony John Rovai

Advisor at Money Concepts Capital Corp — Capitola, CA

Updated today

Credentials

Series 63, Series 65

Experience

33 years

Location

Capitola, CA 95010

Money Concepts Capital Corp logo

Money Concepts Capital Corp

Enterprise

Total advisors

391

Across 235 offices

Clients per advisor

43 Low

Avg AUM per client

$237,847 Low

HNW client ratio

3% Low

About

Anthony Rovai is a financial advisor with Money Concepts Capital Corp in Capitola, CA, holding Series 63 and Series 65 credentials and bringing 33 years of industry experience. His career includes roles at C2 Financial Corporation, Eagle Funding Corporation, All Cal Financial Inc, and A.K.T. American Capital, Inc. Rovai serves on the Finance Committee for the City of Capitola and is also involved as an agent in health, dental, and vision insurance, as well as real estate. Money Concepts Advisory Service provides investment advisory, financial planning, and consulting services to a diverse client base, including individuals, pension plans, trusts, estates, and corporations. The firm manages approximately $4.07 billion in client assets through a network of several hundred advisors, utilizing model-driven and asset-allocation approaches supported by third-party managers and platforms such as Envestnet.

Client services

Based on Money Concepts Capital Corp

Financial planning Portfolio management General consulting services

Expertise

Based on Money Concepts Capital Corp

Annuities College savings (529s, UTMA, etc.) Cash flow / budgeting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy

Occupation focus

Based on Money Concepts Capital Corp

Retired Founder/Business Owner Executive

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Fee options

Percentage

$10,000 - $999,999: 0.8125% annually (0.203125% quarterly) GPS Program typical fee is 2.5% annually but varies; GPS - Retirement Plan Network 1.3% annually $1,000,000 - $2,999,999: 0.625% annually (0.15625% quarterly) typical GPS Program fee; GPS - Retirement Plan Network 1.3% annually $3,000,000 - $4,999,999: 0.5625% annually (0.140625% quarterly) GPS Program typical fee; GPS - Retirement Plan Network 1.3% annually $5,000,000 - $9,999,999: 0.475% annually (0.11875% quarterly) GPS Program typical fee; GPS - Retirement Plan Network 1.3% annually $10,000,000+: 0.375% annually (0.09375% quarterly) GPS Program typical fee; GPS - Retirement Plan Network 1.3% annually $10,000 - $49,999: 1.8% annually (0.45% quarterly) Managed Allocation Program $50,000 - $99,999: 1.6% annually (0.4% quarterly) Managed Allocation Program $100,000 - $499,999: 1.5% annually (0.375% quarterly) Managed Allocation Program $500,000 - $999,999: 1.25% annually (0.3125% quarterly) Managed Allocation Program $1,000,000+: 1.0% annually (0.25% quarterly) Managed Allocation Program $10,000 - $999,999: 1.3% annually (0.325% quarterly) MAP Advisor Assisted Program and World Class Pension Program $1,000,000 - $2,999,999: 1.0% annually (0.25% quarterly) MAP Advisor Assisted Program and World Class Pension Program $3,000,000 - $4,999,999: 0.9% annually (0.225% quarterly) MAP Advisor Assisted Program and World Class Pension Program $5,000,000 - $9,999,999: 0.75% annually (0.1875% quarterly) MAP Advisor Assisted Program and World Class Pension Program $10,000,000+: 0.6% annually (0.15% quarterly) MAP Advisor Assisted Program and World Class Pension Program

Commissions

Commission-based compensation from sale of securities and insurance products as registered broker-dealer and insurance agency

Project-based

Consulting fees negotiated client-by-client; not to exceed $450/hour

Other

Account minimum: $10,000 Minimum fee: Minimum quarterly fee of $62.50 for GPS Program; minimum quarterly financial planning fee ranging from $250 to $1,000 depending on program Fee-only: Financial planning fees negotiated client-by-client; minimum quarterly fee $250-$1,000

Location

See office

Capitola, CA

1715 42nd Avenue, Suite # C

Capitola CA 95010

Advisors at this office

1

Most active in

California

Work history

33 years of industry experience

C2 Financial Corporation

2023 - Present • 3 years

Capitola, CA

Eagle Funding Corporation

2021 - 2023 • 2 years

Capitola, CA

All Cal Financial Inc

2020 - 2021 • 1 year

Capitola, CA

C2 Financial Corporation

2020 - 2020 • 1 year

Capitola, CA

A.K.T. American Capital, Inc.

2013 - 2020 • 7 years

Capitola, CA

Money Concepts Capital Corp

1993 - Present • 33 years

North Palm Beach, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Bruce S

Series 63, Series 65

Capitola, CA

Stamper Capital & Investments, Inc.

Bruce Stamper is the principal of Stamper Capital & Investments, Inc. in Capitola, CA, with 15 years of industry experience. He holds Series 63 and Series 65 licenses and has operated Stamper Capital & Investments since 1995. Stamper Capital & Investments specializes in investment supervisory services focused exclusively on municipal bond accounts for high-tax-bracket individual investors and institutional clients. The firm employs a proprietary investment process that combines fundamental, technical, and cyclical analysis with a value-contrarian approach.

Active portfolio management
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Edward R

Series 63, Series 65

Aptos, CA

Disciplined Growth Capital, LLC

Edward Rodden is the sole advisor at Disciplined Growth Capital, LLC, an independent firm based in Aptos, CA. He holds Series 63 and Series 65 registrations and has 21 years of industry experience. Rodden previously worked at Charles Schwab and 3 Factor Indexing, and he is also the owner of Central Coast Partners, a business consulting firm. Disciplined Growth Capital provides ongoing portfolio management primarily to individuals and high-net-worth clients, tailoring Investment Policy Statements to client goals and risk tolerance. The firm employs a combination of fundamental analysis and modern portfolio theory with a long-term trading focus, offering diversified portfolios across multiple asset classes.

Wealth management Real estate investing Private / alternative investments
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Mercy T

Series 63, Series 65

Santa Cruz, CA

FullGuards Financial

Mercy Tanudjojo is a financial advisor at FullGuards Financial in Santa Cruz, CA, holding Series 63 and Series 65 designations with 28 years of industry experience. She worked at Ameriprise Financial Services, Inc. for 25 years before founding FullGuards Financial in 2023. FullGuards Financial serves individuals and small business owners, managing accounts for trusts, estates, and retirement plans. The firm uses a strategic asset-allocation framework tailored to client objectives and risk tolerance, typically managing assets on a non-discretionary basis while providing modular financial planning and ongoing asset management.

Wealth management Founder/Business Owner
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Michael W

Series 65

Santa Cruz, CA

WealthDevs

Michael Wunsch is a financial advisor at WealthDevs in Santa Cruz, CA, holding a Series 65 designation with five years of industry experience. Prior to joining WealthDevs in 2019, he worked at TrueCar from 2012 to 2018. WealthDevs provides investment management, comprehensive financial planning, and personal tax return preparation to individual and high-net-worth clients. The firm employs a passive investment approach with portfolios of index mutual funds and ETFs, complemented by fundamental and cyclical analysis for asset allocation and security selection, and integrates tax planning directly into its advisory services.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance General tax planning
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Robert A

CFP®, Series 63, Series 65

Ben Lomond, CA

Carpe Diem Financial Life Planning

Robert Arne is a CFP®-certified financial advisor with 11 years of industry experience. He is the principal at Carpe Diem Financial Life Planning, an independent firm based in Ben Lomond, CA. Prior to founding Carpe Diem, he worked with DWR Wealth Management and Dunham Associates CPAs. Outside of advising, he serves as an adjunct professor in the Financial Planning Program at Golden Gate University and is president of Carpe Diem Tax Services SLV, providing accounting and tax services. Carpe Diem Financial Life Planning serves individuals, high-net-worth clients, and small businesses, offering comprehensive financial planning, educational workshops, and nondiscretionary portfolio management that combines Modern Portfolio Theory with Austrian Economic Theory. The firm emphasizes long-term, globally diversified, and tax-efficient portfolios, with investment decisions requiring client pre-approval and regular reviews.

Retirement income strategy General tax planning Cash flow / budgeting Divorce financial planning
user avatar

William B

Series 65

Aptos, CA

Koda Capital Management LLC

William Barsi is a financial advisor at Koda Capital Management LLC with one year of industry experience. He holds a Series 65 designation and previously worked at T3 Trading Group, LLC and Merrill Lynch. Koda Capital Management LLC provides discretionary portfolio management and standalone financial planning services to individuals, including high-net-worth clients. The firm’s investment approach combines charting, fundamental, quantitative, and technical analysis, employing a range of strategies including margin and short sales across various asset classes.

General retirement planning Wealth management College savings (529s, UTMA, etc.) Life insurance needs analysis
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