Ashley Winn Tonore

Advisor at Merrill — Monroe, LA

Updated today

Credentials

Series 66

Experience

9 years

Location

Monroe, LA 71201

Merrill logo

Merrill

Institution

Total advisors

25,448

Across 3,107 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Ashley Tonore is a Senior Financial Advisor with Merrill Lynch Wealth Management. She specializes in assisting clients across a range of areas including college education planning, family wealth management strategies, legacy planning, personal retirement planning, and services for endowments, foundations, and non-profits. Ashley works closely with clients to develop personalized financial strategies that align with their long-term goals.

Ashley holds a Bachelor's Degree from Louisiana State University System and holds professional designations such as Chartered Financial Consultant (ChFC), Chartered Retirement Planning Counselor (CRPC), and Personal Investment Advisor (PIA). Her approach emphasizes simplicity and transparency when navigating the complexities of financial planning.

Outside of her professional role, Ashley enjoys boating, golfing, and spending time with her family.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

General retirement planning Retirement income strategy Medicare planning Family Business Multi-generational wealth transfer

Demographic focus

Women Professionals Women's Finance

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Monroe, LA

1809 Glenmar Ave

Monroe LA 71201

Advisors at this office

25

Most active in

Louisiana · Texas

Work history

9 years of industry experience

Bank of AMerica, N.A.

2017 - Present • 9 years

Monroe, LA

Merrill

2017 - Present • 9 years

Monroe, LA

Eli Lilly and Co.

2011 - 2017 • 6 years

Monroe, LA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Lorenzo T

Series 66

Monroe, LA

Pelican Wealth Management

Lorenzo Treadway is a financial advisor at Pelican Wealth Management with 14 years of industry experience. He holds the Series 66 designation and previously worked at J.P. Morgan Securities and JPMorgan Chase Bank. Since 2017, he has been with Pelican Wealth Management and also leads the affiliated tax-preparation entity, Pelican Wealth Tax Advisors. Pelican Wealth Management provides discretionary investment management and selects third-party money managers for individuals, high-net-worth clients, charitable organizations, and businesses. The firm employs a mix of fundamental analysis, Modern Portfolio Theory, cyclical analysis, and passive strategies to develop individualized investment policies and uses third-party platforms for operational support.

Passive / index investing
user avatar

Braden S

Series 65

West Monroe, LA

Fletcher Financial Group

Braden Smith is a financial advisor with Fletcher Financial Group in West Monroe, LA. He holds a Series 65 designation and has been with Fletcher Financial Group since 2018, following two years at Tech Assurance. Fletcher Financial Group serves individual clients and families by providing financial planning, insurance planning, and discretionary investment management. The firm uses a planning-first approach with a three-step process tailored to client goals, and frequently delegates portfolio management to third-party External Managers while maintaining discretionary authority.

General retirement planning Cash flow / budgeting Wealth management
user avatar

Dorothy V

Series 65

Monroe, LA

Vines Capital Management, LLC

Dorothy Vines is a Series 65-licensed advisor at Vines Capital Management, LLC with four years of industry experience. She has worked at Vines Capital Management since 2018 and previously served at the Ouachita Parish Sheriffs Office. Outside of her advisory role, she has volunteered in nursing services since 2004. Vines Capital Management serves individual clients, pension and profit-sharing plans, business entities, and charitable organizations. The firm offers discretionary portfolio management, financial planning, and pension consulting, tailoring portfolios using fundamental analysis and modern portfolio theory with a range of investment instruments.

Wealth management Active portfolio management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive
user avatar

Alan S

Series 63, Series 65

West Monroe, LA

Legacy Wealth Concepts

Alan Stephenson is a financial advisor at Legacy Wealth Concepts with 27 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including United Planners Financial Services and Stephenson Financial. Outside of finance, he is involved in several entrepreneurial ventures, including ownership roles in a handyman service and heating and air companies, and serves on the board of Polygon Health as Chief Patient Officer. Legacy Wealth Concepts offers portfolio management, financial planning, and related wealth services to individuals, trusts, charitable institutions, and foundations. The firm combines fiduciary advisory and commissionable distribution roles through its affiliated broker-dealer and insurance appointments, managing approximately $64.8 million with a focus on customized investment strategies and ancillary services such as tax preparation and ongoing planning.

General tax planning Long-term care insurance Cash flow / budgeting
user avatar

Gary G

ChFC®, Series 63

Monroe, LA

Graham, Bordelon, Golson & Gilbert, Inc.

Gary Graham is a ChFC® credentialed financial advisor with 40 years of industry experience. He has been associated with Entrust Investment Management since 1983 and worked at Triad Advisors, Inc. from 1998 to 2024. In addition to his advisory work, he practices law as an attorney. Graham, Bordelon, Golson & Gilbert, Inc. provides investment supervisory management, financial planning, and business consulting primarily for high-net-worth individuals, their trusts, estates, and retirement accounts, as well as corporations and charitable organizations. The firm uses an asset-allocation process involving risk assessment and portfolio optimization, offering both discretionary and non-discretionary management options.

Wealth management
user avatar

Bradley W

Series 65

West Monroe, LA

Fletcher Financial Group

Bradley Wilson is a financial advisor at Fletcher Financial Group with two years of industry experience. He holds a Series 65 designation and has previously worked at Community Coffee from 2009 to 2021. Fletcher Financial Group provides financial planning, insurance planning, and discretionary investment management primarily for individual clients and families. The firm uses individualized financial plans and asset-allocation strategies, employing fundamental, quantitative, and technical analysis with an emphasis on risk management and suitability.

General retirement planning Cash flow / budgeting Wealth management
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