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Ben Frank Sedillo

Advisor at Sonoma Allocations — Santa Rosa, CA

Updated today

Credentials

Series 66

Experience

17 years

Location

Santa Rosa, CA 95404

Sonoma Allocations logo

Sonoma Allocations

Supported

Total advisors

3

Clients per advisor

109 Very High

Avg AUM per client

$1,032,328 High

HNW client ratio

58% Very High

About

Ben Sedillo is a financial advisor with Sonoma Allocations, holding a Series 66 designation and 16 years of industry experience. He previously worked at Wells Fargo Advisors LLC and Sonoma Wealth Advisors before joining Sonoma Allocations. Sedillo is also a principal at Sonoma Allocations LLC, where he provides insurance product sales including life insurance and annuities. Sonoma Allocations is a team-based registered investment adviser managing approximately $350 million for individual, high-net-worth, and institutional retirement clients. The firm offers discretionary portfolio management, financial planning, and pension consulting, employing a multi-method investment approach with long-term trading strategies and regular account monitoring.

Client services

Based on Sonoma Allocations

Financial planning Portfolio management Pension consulting

Expertise

Based on Sonoma Allocations

Wealth management Retirement plans for business owners (SEP, solo 401k) Annuities General tax planning

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Fee options

Fixed

Financial planning fees negotiated up to $5,000 fixed fee.

Percentage

Up to 1.50% for portfolio management services

Commissions

Advisors are licensed insurance agents and may receive commissions from insurance products sold, but commissions are not the primary source of compensation for advisory services.

Other

Account minimum: $500,000 (may be waived at discretion)

Location

Santa Rosa, CA

50 Old Courthouse Square, Suite 300

Santa Rosa CA 95404

Advisors at this office

3

Most active in

California

Work history

17 years of industry experience

Sonoma Allocations LLC

2025 - Present • 1 year

Santa Rosa, CA

Sonoma Wealth Advisors

2021 - 2025 • 4 years

Sonoma, CA

WELLS FARGO ADVISORS LLC

2014 - 2021 • 7 years

Santa Rosa, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Daren B

CFP®, Series 66

Sonoma, CA

Sonoma Wealth Advisors

Daren Blonski is a financial advisor at Fermata Advisors in Sonoma, CA, holding CFP® and Series 66 credentials with 14 years of industry experience. He has worked at Fermata Advisory, LLC since 2019 and was previously with Enso Wealth Management from 2016 to 2020. Fermata Advisors provides investment management, financial planning, and retirement-plan consulting primarily to individuals, small businesses, and plan fiduciaries. The firm offers both discretionary and non-discretionary services using a combination of behavioral, charting, cyclical, fundamental, and technical analysis to guide portfolio allocations.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning Inheritance planning Founder/Business Owner Executive

Dean S

ChFC®, Series 66

Sonoma, CA

Edward Jones

James Stein is a financial advisor at Edward Jones in Sonoma, CA, holding the ChFC® designation and Series 66 license with 19 years of industry experience. He has been with Edward Jones since 2006. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients through a nationwide network of over 23,000 advisors. The firm offers a range of advisory programs, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive Intergenerational Families
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Hardik P

Series 65

Santa Rosa, CA

Trusted Path Wealth Management, LLC

Hardik Patel is the principal of Trusted Path Wealth Management, LLC in Santa Rosa, CA. He holds a Series 65 designation and began his advisory career in 2025. Prior to founding his firm, he worked as a lead software engineer at Williams-Sonoma Inc., where he continues to hold that role. He also serves as a board member of Catholic Charities of Northwest California. Trusted Path Wealth Management provides discretionary investment management and comprehensive financial planning primarily to individual and high-net-worth clients. The firm employs a blend of passive and active investment vehicles guided by modern portfolio theory and offers financial planning services on both a project and ongoing basis.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement withdrawal strategies
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Daniel P

CFP®, Series 66

Rohnert Park, CA

Northbay Advisors

Daniel Peterson is a CFP® with 32 years of industry experience and has been with Northbay Financial Group, Inc. since 2003. He is the president and CEO of North Bay Financial Group, which provides income tax preparation services through its subsidiary Express Income Tax Services. Northbay Advisors is an independent firm serving individuals, trusts, estates, charitable organizations, and small businesses with personalized financial planning and investment management. The firm combines advisory services with an affiliated tax-preparation practice, offering clients integrated tax and planning coordination.

General retirement planning General tax planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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Harry L

Series 63, Series 65

Santa Rosa, CA

Harry Licursi Tax & Retirement Planning

Harry Licursi is the sole advisor at Harry Licursi Tax & Retirement Planning in Santa Rosa, CA, holding Series 63 and Series 65 designations with 19 years of industry experience. He has led his independent firm since 2004. The firm provides personalized investment advisory and financial consulting services to individuals, trusts, foundations, corporations, and pension plans, managing about $20 million in client assets for a select client base. Its investment approach focuses on tailored asset allocation using client consultations and risk assessments, utilizing mutual funds and insurance-based products while excluding individual stock purchases.

General retirement planning Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Annuities
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Mark M

Santa Rosa, CA

McDonell, Mark Robert

Mark McDonell is a financial advisor based in Santa Rosa, CA, with two years of industry experience. He is a CPA and Personal Financial Specialist with over 37 years of accounting experience through his role at Mark R McDonell, CPA. His firm, McDonell, Mark Robert, combines accounting and advisory services with personal financial planning, offering fee-only compiled financial statements, auditing, tax preparation, and planning. The firm focuses on audit-ready financial reporting and integrates tax considerations into financial plans, serving clients requiring GAAP-based compilations and audit-capable services.

General tax planning
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