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Betsy Ann Sullivan

Advisor at Southland Equity Partners, LLC. — Santa Rosa Beach, FL

Updated today

Credentials

None found

Experience

42 years

Location

Santa Rosa Beach, FL 32459

Southland Equity Partners, LLC. logo

Southland Equity Partners, LLC.

Team

Total advisors

24

Across 19 offices

Clients per advisor

74 High

Avg AUM per client

$504,799 Low

HNW client ratio

2% Very Low

About

Betsy Sullivan is a financial advisor with Southland Equity Partners, LLC, bringing 41 years of industry experience. She previously worked at FSC Securities Corporation for 29 years and has operated Betsy A Sullivan, Inc. since 1997, where she is also involved in selling life, health, and employee benefits insurance. Southland Equity Partners, LLC serves individuals, pension and profit-sharing plans, and businesses, offering financial planning, direct asset management, access to unaffiliated portfolio managers, and retirement plan consulting. The firm manages most accounts on a discretionary basis using a combination of fundamental and technical analysis and maintains relationships with institutional custodians for trade execution and reporting.

Client services

Based on Southland Equity Partners, LLC.

Financial planning Portfolio management Selection of other advisers Consulting services

Expertise

Based on Southland Equity Partners, LLC.

Wealth management General tax planning

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Fee options

Fixed

Financial planning fixed fees range from $500 to $10,000 per project; retirement plan consulting fixed fees range from $500 to $100,000

Commissions

Commissions may be earned by advisory representatives acting as registered representatives or insurance agents in connection with securities or insurance product sales; commissions for retirement plan consulting services range from 20 to 150 bps of plan assets

Project-based

Financial planning hourly fees range from $50 to $300 per hour; retirement plan consulting hourly fees range from $50 to $300 per hour

Other

Account minimum: $50,000 Fee-only: Advisory fees based on assets under management, billed quarterly in advance; negotiable financial planning fees including asset-based fees up to 2.25%

Location

See office

Santa Rosa Beach, FL

318 East Royal Fern Way

Santa Rosa Beach FL 32459

Advisors at this office

1

Most active in

California

Work history

42 years of industry experience

OSAIC

2023 - Present • 3 years

Santa Rosa Beach, FL

Betsy A Sullivan, Inc.

1997 - Present • 29 years

Mill Valley, CA

FSC securities corporation

1994 - 2023 • 29 years

San Francisco, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Charles B

Series 63, Series 65

Santa Rosa Beach, FL

Bay Hill Capital Management USA, LLC

Charles Burns is a financial advisor at Bay Hill Capital Management USA, LLC with 29 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Triad Advisors, Inc. and Berkeley Capital Partners, LLC prior to joining Bay Hill Capital Management in 2017. Bay Hill Capital Management USA, LLC provides financial planning and discretionary asset management to individuals, high-net-worth clients, and charitable organizations. The firm uses a combination of fundamental, technical, charting, and cyclical analysis to guide investment decisions, offering strategies ranging from long-term holdings to active trading, including options and futures.

General tax planning Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies
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Murray H

Series 63, Series 66

Freeport, FL

Hornsby Asset Management, LLC

Murray Hornsby is the sole advisor at Hornsby Asset Management, LLC, an independent firm based in Freeport, Florida. He holds Series 63 and Series 66 licenses and has 12 years of industry experience. Outside of his advisory work, he co-owns a classic car rental business with his wife, which operates through a national platform. Hornsby Asset Management provides fee-based, discretionary investment advisory services to individuals, trusts, estates, and charitable organizations. The firm manages approximately $9.26 million across about 80 accounts, employing a custom portfolio management approach that integrates tactical, technical, fundamental, and cyclical analysis with both long- and short-term trading strategies.

Active portfolio management
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Connor G

Series 66

Panama City Beach, FL

Graham Wealth Management LLC

Connor Graham is a financial advisor at Graham Wealth Management LLC in Panama City Beach, FL, with four years of industry experience. He holds a Series 66 designation and has previously worked at Ameriprise and Edward Jones Investments. Outside of advising, he provides online tutoring and serves as an umpire for local baseball and softball leagues. Graham Wealth Management LLC offers portfolio management and financial planning services primarily to individual and high-net-worth clients, focusing on IPS-driven strategies that incorporate fundamental analysis, modern portfolio theory, and technical analysis. The firm operates on a primarily non-discretionary basis and utilizes margin and options trading strategies.

Options & derivatives strategies Annuities Real estate investing
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Glenn D

CFP®, Series 63

Panama City Beach, FL

G&F Financial Services

Glenn Delman is a CFP® professional with 34 years of experience in financial advisory services. He is the sole advisor at G & F Financial Services in Panama City Beach, FL, where he has provided investment management and financial planning since 1991. Delman previously worked with American Investors Company from 1992 to 2018. G & F Financial Services advises individual clients on investment management, financial planning, and estate-planning matters without a stated account minimum. The firm employs a financial-planning process supported by Moneytree Software’s Total Planning Suite and uses various analysis techniques, including asset allocation and quantitative methods, typically favoring longer-term purchase strategies.

General estate planning guidance Cash flow / budgeting
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Sidney D

Series 65

Santa Rosa Beach, FL

Fortunato Asset Management

Sidney Davis is a financial advisor at Fortunato Asset Management with 11 years of industry experience. He holds a Series 65 designation and has served as publisher and CEO of Consumer Electronics Advisory Group Inc., an online consumer product review business he owns. Fortunato Asset Management provides discretionary investment management and ongoing account supervision to individuals, families, trusts, non-profits, foundations, pension plans, and corporate clients. The firm employs two proprietary equity strategies based on fundamental research and manages portfolios on a discretionary basis without leverage.

Wealth management Active portfolio management
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John D

Series 63, Series 65

Inlet Beach, FL

Davenport PBH LLC

John Davenport Jr. is the sole advisor at Davenport PBH LLC, holding Series 63 and 65 licenses with six years of industry experience. His background includes roles at RBC Capital Markets and YieldStreet, as well as a period as a private investor and trader. Davenport PBH LLC operates a private investment fund serving a select group of investors through limited partnership interests. The firm employs a special-situations, value-oriented investment approach focused on mispriced and event-driven opportunities in publicly traded securities, with discretionary management by Davenport.

Active portfolio management Options & derivatives strategies
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