user avatar

Binni Shah

Advisor at Merrill

Updated today

Location

Somerset, NJ 08873

Credentials

Series 63, Series 66

Industry experience

1 year

About

Binni Shah is a financial advisor at Merrill with Series 63 and Series 66 licenses and one year of industry experience. Prior to joining Merrill and Bank of America, N.A., Shah worked at NYLIFE Securities LLC and New York Life Insurance Company. Merrill serves a diverse client base including individuals, retirement plans, corporations, and institutional clients, offering managed account programs, discretionary portfolio management, and brokerage execution. The firm utilizes multiple investment program strategies overseen by its CIO and leverages integration with Bank of America affiliates to support comprehensive trading and capital-markets activities.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Based on Merrill

Tax-loss harvesting Active portfolio management

Occupation focus

Based on Merrill

Executive Founder/Business Owner

Demographic focus

Based on Merrill

Mid-Career Professionals HENRY (High Earners, Not Rich Yet)

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Fee options

Percentage

$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)

Other

Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated

Location

1848 Easton Ave

Somerset, NJ 08873

Most active in

New Jersey · Texas

Work history

Bank of America, N.A.

2025 - Present (1 year)

Merrill

2025 - Present (1 year)

NYLIFE Securities LLC

2024 - 2025 (1 year)

New York Life Insurance Company

2024 - 2025 (1 year)

Unemployed

2024 - 2024 (1 year)

Costco

2023 - 2024 (1 year)

Unemployed

2023 - 2023 (1 year)

Motilal Oswal Financial Service Limited

2021 - 2023 (2 years)

HDFC Bank

2018 - 2021 (3 years)

IBS (ICFAI Business School)

2016 - 2018 (2 years)

L S Raheja College

2012 - 2016 (4 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Wealth management Active portfolio management Retirement income strategy College savings (529s, UTMA, etc.)
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