Bob Joseph Rall

Advisor at Rall Capital Management, Inc. — Merritt Island, FL

Updated today

Credentials

CFP®

Experience

25 years

Location

Merritt Island, FL

Rall Capital Management, Inc. logo

Rall Capital Management, Inc.

Supported

Total advisors

2

Across 2 offices

Clients per advisor

79 High

Avg AUM per client

$781,784 Typical

HNW client ratio

25% Typical

About

Bob has more than 30 years of experience in the financial services industry. He began his financial career with Prudential Insurance, where he gained valuable knowledge and experience that allows him to help clients make sure that their various insurance policies are structured properly to protect their assets. While in that role, he was introduced to the investment side of the financial services industry and quickly learned that this is where his passion lies.

After a few years helping clients manage their investment portfolio, the desire to help clients beyond their investments led him to complete the educational and experience requirements to earn the CERTIFIED FINANCIAL PLANNER™ designation in 1998.

Bob had a passion for the financial markets, and enjoyed the relationships he had developed with his clients, but his disdain for the culture of Wall Street led him to join an independent, fee-only financial planning and investment management firm in 2000. He spent the next four years managing client portfolios and helping them to develop long-term comprehensive financial plans.

A desire to be even more independent when helping clients led him to start Rall Capital Management in September of 2004. While most advisory firms are built to cater to the ultra-high-net-worth client, Bob built Rall Capital Management to cater to an underserved segment of the market, known as the “mass-affluent.” Individuals and families of more modest means have less room for error when planning their financial futures and managing their investment portfolios. This is the group that Bob has focused on serving.

Bob is a member of the Financial Planning Association (FPA®) and the National Association of Personal Financial Advisors (NAPFA®). He was a contributing writer for the Journal of Financial Planning and served on the Editorial Advisory Board for several years. He is also a recognized leader in the retirement planning field. He helped launch the FPA’s Retirement Planning Knowledge Circle and served as its host for several years.

Bob graduated cum laude from Ohio University in Athens, Ohio. But having grown up in Columbus, he is an ardent fan of The Ohio State Buckeyes. He also enjoys working out with his wife at their CrossFit gym, history, and working on his golf game.

One of the things he is proudest of is having built a small, independent and successful firm that allows him to work with his family as they help other families achieve their financial goals.

Client services

Based on Rall Capital Management, Inc.

Financial planning Portfolio management

Expertise

General retirement planning

Demographic focus

Young Professionals Baby Boomers (Born 1946-1964)

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Fee options

AUM

1.25%

Location

See office

Merritt Island, FL

Merritt Island FL

Advisors at this office

1

Most active in

Florida · Texas

Work history

25 years of industry experience

Rall Capital Management, Inc

2004 - Present • 22 years

Melbourne, FL

FirstWave Financial

2001 - 2004 • 3 years

Melbourne, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Eva V

Series 63, Series 65, Series 24, RICP®

Merritt Island, FL

Stirlingshire Investments

Eva Valentine is a financial advisor at Stirlingshire Investments with 31 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at firms including The Prudential Insurance Company of America, Ameriprise Financial Services Inc, and JP Turner & Co Capital Management LLC. Stirlingshire RIA LLC provides discretionary portfolio management to individuals, trusts, and other entities, serving both non‑HNW and high‑net‑worth clients. The firm employs a range of investment approaches, including quantitative, fundamental, and technical analysis, and offers access to diverse investment types through model strategies available on the Advyzon marketplace.

General retirement planning Social Security optimization Medicare planning Roth conversion strategy Cross-border / expatriate tax planning Executive Engineering Professional Educators, Teachers, and Academics Founder/Business Owner Approaching retirement Established Professionals Retired
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Penny D

CFP®, Series 63, Series 65

Indian Harbour Beach, FL

Financial Planning by Design

Penny Digiovanna is a CFP® professional with nine years of industry experience, currently operating as the sole advisor at Financial Planning by Design. Her prior roles include positions at J.W. Cole Financial, Fidelity Brokerage Services, and Raymond James & Associates. Outside of her advisory work, she owns Wise Penny Consulting LLC, providing non-investment consulting on family governance, financial education, and family transitions such as divorce. Financial Planning by Design is an independent, fee-only firm serving individual and high-net-worth clients through comprehensive financial planning and discretionary investment management. The firm employs a blend of passive and active strategies based on Modern Portfolio Theory and offers tailored planning across various financial areas, including retirement, tax, and estate considerations.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner
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Desiree K

CFP®, ChFC®

Satellite Beach, FL

Kaul Financial Solutions

Desiree Kaul is the founder of Kaul Financial Solutions and holds the CFP® and ChFC® designations. She has two years of industry experience, with prior roles at Plancorp, LLC and MainStreet Financial Planning, Inc. Kaul also serves as a course facilitator at The American College of Financial Services and as an instructor for the CERTIFIED FINANCIAL PLANNER® certification program through Dalton Education, LLC. Kaul Financial Solutions provides project-based financial planning and tax preparation services to individuals, sole proprietors, and small businesses. The firm generally favors passive investment strategies based on Modern Portfolio Theory, offering recommendations implemented at the client’s direction without ongoing portfolio management.

General retirement planning General tax planning
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Joshua H

Series 63, Series 66

Cape Canaveral, FL

Haron Capital Management, LLC

Joshua Haron is a financial advisor at Haron Capital Management, LLC, an independent firm he has led since 2018. He holds Series 63 and Series 66 licenses and has 22 years of industry experience, including six years at Bank of America and Merrill. Haron Capital Management provides discretionary portfolio management and retirement-plan rollover advice to high-net-worth, accredited investors. The firm employs a value-oriented, dividend-growth strategy with a concentrated portfolio approach and incorporates fundamental, behavioral, and technical analyses, alongside specialized offerings such as exposure to crypto assets and performance-based fee arrangements.

Active portfolio management Concentrated stock management
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Scott J

Series 63, Series 65

Cocoa, FL

Jackson Private Wealth Management, Inc.

Scott Jackson is the principal of Jackson Private Wealth Management, Inc., an independent firm based in Cocoa, Florida. He holds Series 63 and Series 65 licenses and has 23 years of industry experience. Prior to founding his firm in 2012, he worked at Edward Jones, Merrill, and Citigroup Global Markets. Jackson is also a licensed insurance agent, though he has not actively engaged in insurance sales since becoming licensed. Jackson Private Wealth Management is a boutique registered investment adviser that serves individual clients, including high-net-worth households, as well as businesses, charities, and pension clients. The firm provides portfolio management and financial planning services, offering customized strategies focused on broadly traded securities and a conservative, low-turnover approach. It also provides a white-labeled cash management portal called SimpleCash and occasionally refers clients to outside money managers for alternative investments.

Wealth management General tax planning Passive / index investing
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Rita M

Series 63, Series 65

Melbourne, FL

Bmr Global Wealth Management Group, Inc.

Rita Medaglio Barrera is the sole advisor at Bmr Global Wealth Management Group, Inc. in Melbourne, FL, holding Series 63 and Series 65 licenses with eight years of industry experience. She has been with the firm since 2008. In addition to her advisory role, she is an independent insurance agent specializing in Medicare supplement and Medicare Advantage plans for seniors. Bmr Global Wealth Management Group, Inc. is an independent firm providing portfolio management and financial planning services to individuals, trusts, estates, charitable organizations, and businesses. The firm employs a Modern Portfolio Theory-based approach with globally diversified, passive investments and is notable for its niche divorce financial-planning practice.

Divorce financial planning Social Security optimization Retirement income strategy General retirement planning Passive / index investing
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