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Boyd De Zonia

Advisor at Empower Advisory Group — Salado, TX

Updated today

Credentials

Series 63, Series 66

Experience

11 years

Location

Salado, TX

Empower Advisory Group logo

Empower Advisory Group

Enterprise

Total advisors

1,962

Across 1,066 offices

Clients per advisor

150 Very High

Avg AUM per client

$565,063 High

HNW client ratio

7% Low

About

Boyd De Zonia is a financial advisor at Empower Advisory Group with 11 years of industry experience. He holds Series 63 and Series 66 designations and previously worked at The Vanguard Group, Charles Schwab & Co., Inc., and eToro. Outside of his advisory role, he is involved with Triforce Group, which creates mobile games, and Snider and Son's Restoration, a vehicle restoration consulting business. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as to certain individual investors. The firm’s approach integrates with Empower’s recordkeeping and administrative platforms and emphasizes long-term portfolio returns and client savings rates over short-term market forecasts.

Client services

Based on Empower Advisory Group

Financial planning Portfolio management Educational seminars or workshops

Expertise

Based on Empower Advisory Group

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)

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Fee options

Fixed

One-time fees: $199, $299, $399, or $499 depending on enrollment and plan; Monthly subscription fees: $15 or $29 depending on enrollment

Subscriptions

Monthly subscription fees of $15 or $29 depending on enrollment; One-time fees as noted above

Location

See office

Salado, TX

Salado TX

Advisors at this office

1

Most active in

Texas

Work history

11 years of industry experience

Empower Financial Services, inc

2025 - Present • 1 year

Greenwood Village, CO

Empower Advisory Group

2025 - Present • 1 year

Greenwood Village, CO

Apex Fintech Solutions

2024 - 2025 • 1 year

Austin, TX

Unemployed

2023 - 2024 • 1 year

Austin, TX

eToro

2022 - 2023 • 1 year

Hoboken, NJ

Charles Schwab & Co., Inc.

2022 - 2022 • 1 year

Austin, TX

THE Vanguard Group, Inc.

2014 - 2022 • 8 years

Scottsdale, AZ

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Thomas C

CFP®

Temple, TX

Whisper Wealth Advisors LLC

Thomas Cooper is a CFP® and the principal of Whisper Wealth Advisors LLC with two years of experience in financial advising. He previously worked at Maxwell Locke & Ritter LLP for seven years and owns an accounting firm, Thomas Cooper CPA PLLC. Whisper Wealth Advisors LLC provides discretionary investment management and financial planning services, employing a combination of passive and active strategies focused on asset allocation. The firm uses both direct management and third-party model portfolios and offers flexible billing options including percentage-of-assets fees and project-based planning.

Business ownership considerations
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Paul D

CFP®, Series 63, Series 65

Harker Heights, TX

De Rosa Asset Management, LLC

Paul De Rosa is a CFP® with 38 years of experience in the financial industry. He is the sole advisor at De Rosa Asset Management, LLC, an independent firm he established in 2024. Prior to this, he worked at Gateway Advisory, LLC for ten years. De Rosa Asset Management is a solo practice that provides discretionary and non-discretionary investment and wealth management services to individuals, trusts, estates, corporations, and other business entities. The firm employs a tactical, systematic investment approach using technical analysis and momentum indicators to allocate among equities, cash, and ETFs, tailoring portfolios to client objectives and risk tolerance.

Active portfolio management Passive / index investing Options & derivatives strategies
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Colton L

Series 65

Florence, TX

Lankford Capital Management LLC

Colton Lankford is the founder of Lankford Capital Management LLC and holds a Series 65 credential. He has experience working at KPMG LLP and several private companies prior to establishing his advisory firm in 2025. Outside of financial advising, he is involved with Mustang Plumbing, Inc. and Advanced Manufacturing Solutions, Inc. Lankford Capital Management LLC is a Texas-registered investment adviser that provides separately managed account portfolio management to individuals, high-net-worth clients, trusts, small businesses, and institutions. The firm uses fundamental analysis focused on equities, ETFs/ETPs, and investment-grade fixed income, with limited use of options and margin subject to client authorization.

Active portfolio management Options & derivatives strategies
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Michael K

Series 63, Series 65

Belton, TX

Burr Financial Services, LLC

Michael Killeen is a financial advisor with Burr Financial Services, LLC in Belton, TX, holding Series 63 and Series 65 licenses and bringing 35 years of industry experience. He previously worked at Independent Financial Group for ten years before joining Burr Financial Services in 2022. Outside of advisory services, he is an insurance agent offering life and long-term care insurance through Trumark Insurance Services. Burr Financial Services provides investment advisory and financial planning to individuals, high-net-worth clients, trusts, and estates. The firm employs a multi-method investment process and offers tailored portfolios incorporating both long- and short-term strategies, alongside services such as retirement, trust and estate, tax integration, education, and insurance planning.

General retirement planning General tax planning Charitable giving & philanthropy Cash flow / budgeting
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Samantha V

CFP®, Series 63

Salado, TX

The Personal Wealth Coach

Samantha Varacalli is a CFP® certificant affiliated with The Personal Wealth Coach in Salado, TX. She has less than one year of industry experience and has held roles at Northwestern Mutual Wealth Management Company and other firms since 2024. The Personal Wealth Coach serves individuals, families, trusts, foundations, and employer-sponsored retirement plans, providing investment portfolio design, discretionary portfolio management, and limited financial planning. The firm employs a Modern Portfolio Theory-based investment approach emphasizing strategic asset allocation and fund selection guided by Morningstar ratings and management criteria.

Wealth management Passive / index investing Active portfolio management Tax-loss harvesting
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Jeffrey M

CFP®, Series 63

Salado, TX

The Personal Wealth Coach

Jeffrey Mcclure is a CFP® with 34 years of industry experience, currently serving as an advisor at The Personal Wealth Coach since 2007. He holds a Series 63 license and works from Salado, TX. The Personal Wealth Coach advises individuals, families, trusts, foundations, and employer-sponsored retirement accounts, providing investment portfolio design and discretionary portfolio management alongside limited personal financial and business planning. The firm’s investment approach is grounded in Modern Portfolio Theory, focusing on strategic asset allocation and disciplined fund selection, with an emphasis on value and mid-cap exposures.

Wealth management Passive / index investing Active portfolio management Tax-loss harvesting
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