Brad Baker

Joel Beyer is a financial advisor with 25 years of industry experience and holds Series 63 and Series 65 designations. He is currently with 21:5 Advisors, LLC, where he has worked since 2024. His prior experience includes roles at RFG Advisory, Heritage Wealth Management, 215 Advisors, and Tres Wealth Management, as well as extensive self-employment since 1989. 21:5 Advisors is a fee-only firm providing discretionary investment management and financial planning services to individuals, high-net-worth clients, charitable organizations, and businesses. The firm emphasizes asset-allocation-based portfolio construction and begins client relationships with a proprietary Financial Road Map® to address a wide range of planning topics through both ongoing and project-based engagements.

James Kennon is the principal of Kennon Wealth Management, LLC, an independent advisory firm based in Goodyear, AZ. He holds Series 63 and Series 65 licenses and has 15 years of industry experience. Prior to founding Kennon Wealth Management in 2012, he established the Jim Kennon Financial Network in 2011, through which he also operates as a licensed insurance agent. Kennon Wealth Management serves a select group of individual clients by coordinating investment services with third-party money managers rather than managing assets directly. The firm provides ongoing liaison, reporting support, and client reviews, operating on a referral and revenue-sharing model that includes licensed insurance activities and incentive arrangements with third-party managers.

Peter Martin is the sole advisor at Martin Financial Solutions, LLC, an independent firm based in Sun City West, AZ. He holds Series 63 and Series 65 licenses and has 14 years of industry experience, having led his firm since 2012. In addition to his advisory work, Martin is an independent insurance agent specializing in disability, life, accident, and health insurance. Martin Financial Solutions provides discretionary portfolio management and financial consulting to individuals, trusts, and estates. The firm focuses on asset allocation primarily using exchange-traded funds, incorporating fundamental, cyclical, and technical analysis, and also offers a bi-monthly economics newsletter on a subscription basis.

Kimberly Bridges is a CFP® and Series 63-licensed financial advisor with four years of industry experience. She is the sole advisor at Bright Women Financial, where she has worked since 2025. Prior to that, she held roles at BOK Financial and Commerce Trust Company. Bright Women Financial provides comprehensive financial planning services to individuals and high-net-worth clients, focusing on fixed, engagement-based fees rather than percentage-of-assets charges. The firm offers educational seminars and employs a long-term, asset-class-based investment approach alongside cash-flow, retirement, and estate planning.

Charles Herman is a ChFC® credentialed advisor with four years of experience, currently operating at Authentic Financial Planning in Peoria, AZ. His background includes roles in tax preparation, mortgage lending, insurance, and real estate sales through various related businesses. Herman is also involved in tax preparation and accounting, mortgage brokerage, insurance agency ownership, and residential real estate. Authentic Financial Planning serves individuals, families, high-net-worth clients, business owners, and some corporate clients by offering financial planning and investment advisory services. The firm employs a subscription-style billing model for tiered planning packages and integrates investment management with additional services such as insurance, mortgage origination, tax/accounting, and real estate guidance, alongside public financial education workshops.

Jonmark Richardson is a financial advisor with Valhalla Advisors LLC in Glendale, AZ, holding Series 63 and Series 65 licenses and having five years of industry experience. He is also the owner of Financial Partners of America LLC, a licensed insurance agency. Richardson has been with Valhalla Advisors since 2020 and has maintained his role at Financial Partners of America since 2011. Valhalla Advisors serves individual and business clients with portfolio management, financial planning, and estate-planning services, offering both discretionary and non-discretionary management across a range of asset classes. The firm uses a combination of cyclical, fundamental, and technical analysis and employs strategies including derivatives and structured products to manage risk and income.