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Bradley C Roach

Advisor at Guardian Life — Lancaster, OH

Updated today

Credentials

Series 66

Experience

18 years

Location

Lancaster, OH

Guardian Life logo

Guardian Life

Enterprise

Total advisors

1,910

Across 506 offices

Clients per advisor

42 Low

Avg AUM per client

$230,599 Low

HNW client ratio

22% Typical

About

Bradley Roach is a financial advisor with Primerica Advisors in Lancaster, Ohio, holding 17 years of industry experience. He has worked with Park Avenue Securities and Guardian Life Insurance since 2017 and was previously with Primerica Advisors and Guardian Life Insurance Co. Outside of his advisory work, Roach serves as president of Fashion and Vanity Cleaners, Inc. and is a board member of the 211 referral services of Fairfield County as well as the Lancaster-Sherman Rotary. Park Avenue Securities LLC serves a broad retail client base, including individual and high-net-worth investors, charitable organizations, and corporate clients. The firm offers a range of brokerage and advisory services, utilizing proprietary and third-party investment strategies across various account types.

Client services

Based on Guardian Life

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Based on Guardian Life

Retirement income strategy Business exit / sale strategy Wealth management Private / alternative investments

Occupation focus

Based on Guardian Life

Founder/Business Owner Retired Executive

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Fee options

Fixed

Flat fees for financial planning, consulting, business exit consulting generally $500 to $30,000.

Percentage

$0 - $499,999.99: 2.05% (Park Avenue Portfolio Select Program maximum client fee) $500,000 - $999,999.99: 2.00% (Park Avenue Portfolio Select Program maximum client fee) $1,000,000 - $1,999,999.99: 1.95% (Park Avenue Portfolio Select Program maximum client fee) $2,000,000+: 1.90% (Park Avenue Portfolio Select Program maximum client fee)

Commissions

Brokerage commissions on transaction-based accounts; ticket charges $10 per transaction for Park Avenue Portfolio Select.

Project-based

Hourly fees for financial planning and consulting generally $100 to $500 per hour.

Subscriptions

Subscription-Based Financial Planning fees up to $25,000 per agreement annually; Subscription-Based Business Financial Consulting fees up to $30,000 annually or per engagement.

Other

Account minimum: $5,000 (VestWise minimum), $10,000 (most Park Avenue Proprietary Programs minimums, including Park Avenue Portfolio Select [closed to new investors], Park Avenue Signature Portfolio, Foundations, Quantitative Innovations, Park Avenue Strategist Select and Plus, UMA Select) Minimum fee: Annual Platform Fee minimum $90 per household for Park Avenue Proprietary Programs other than VestWise. Fee-only: Advisory and financial planning fees negotiated; financial planning fees range generally $100/hour to $500/hour or flat fees $500 to $25,000; subscription plans up to $25,000 annually.

Location

See office

Lancaster, OH

Lancaster OH

Advisors at this office

1

Most active in

Alabama · Georgia · Indiana · Ohio

Work history

18 years of industry experience

Park Avenue Securities

2017 - Present • 9 years

Lancaster, OH

Guardian Life Insurance

2017 - Present • 9 years

Lancaster, OH

Guardian Life

2016 - 2017 • 1 year

Lancaster, OH

Guardian Life Insurance Co

2015 - 2017 • 2 years

Lancaster, OH

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Lucinda L

Series 63, Series 66

Canal Winchester, OH

Lynch Retirement Advisors, LLC.

Lucinda Lynch is a financial advisor at Lynch Retirement Advisors, LLC with 12 years of industry experience. She holds Series 63 and Series 66 licenses and has worked with Lincoln Financial Distributors and Lincoln Financial Advisors Corporation since 1996. Outside of her advisory role, she provides evening daycare services approximately 25 hours per week. Lynch Retirement Advisors focuses on retirement-centered financial planning and portfolio management for individuals, families, and small businesses. The firm emphasizes strategic retirement planning, utilizing tools like MoneyGuidePro and Charles Schwab technology, and manages both discretionary and non-discretionary accounts with around $19.84 million in assets under management.

General retirement planning Annuities Roth conversion strategy
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Penny W

CFP®, PFS™

Lancaster, OH

Lifetime Financial Planning Solutions, LLC

Penny Wasem is a CFP® and PFS™ professional with 23 years of experience, serving as the principal of Lifetime Financial Planning Solutions, LLC since 2003. She is also the financial officer of the Fairfield County Foundation, a nonprofit organization located in Lancaster, OH. Lifetime Financial Planning Solutions, LLC provides fee-only financial planning, accounting, tax planning, and tax preparation services for individuals, small businesses, nonprofits, estates, and trusts. The firm delivers written financial plans and recommendations without managing client assets or selling investment products, focusing primarily on public accounting and tax work with a small, specialized client base.

General tax planning
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Lori E

CFP®

Pickerington, OH

Arcadia Financial Partners, LLC

Lori Eisel is a CFP® professional with 20 years of industry experience, currently serving as the sole advisor at Arcadia Financial Partners, LLC since 2016. She previously worked at Hamilton Capital Management, Inc. for one year. Arcadia Financial Partners provides fee-only financial planning and investment advice to individuals and families, offering fixed-fee financial reviews, hourly counseling, and ongoing retainer engagements. The firm emphasizes diversified asset allocation and long-term investing using no-load index mutual funds, ETFs, and cash equivalents, while typically not managing client assets directly.

General retirement planning Income planning
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Benjamin W

Series 65

Lancaster, OH

SRS Wealth Management

Benjamin Wilkey is a financial advisor at SRS Wealth Management in Lancaster, OH, holding a Series 65 designation. He has one year of industry experience and has worked at multiple firms since 2025, including Asset Management and Protection Services, LLC and Superior Retirement Solutions. Prior to entering the financial advisory field, he spent over two decades in the forms and printing industry. SRS Wealth Management provides investment advisory and financial planning services primarily to individuals, trusts, retirement plans, and small businesses. The firm offers tailored portfolio management and planning services, utilizing mutual funds, ETFs, individual equities, and fixed-income securities, and acts as a fiduciary in both discretionary and non-discretionary management roles.

Annuities General retirement planning
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Roger S

CFP®

Pickerington, OH

Southward Financial Services, LLC

Roger Southward is a CFP® professional with 26 years of experience in financial planning and investment management. He has been the principal advisor at Southward Financial Services, LLC since 2000. Southward Financial Services provides personalized financial planning and investment management primarily to individual clients, trusts, estates, and charitable organizations. The firm emphasizes client-approved trading and offers independent tax preparation through an on-staff CPA, managing approximately $18 million in assets for about 27 clients.

General retirement planning General tax planning
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Timothy H

CFP®, Series 66

Carroll, OH

FinancialFamilies

Timothy Hamilton is a CFP® with 14 years of industry experience and has been the sole advisor at FinancialFamilies since 2014. He holds a Series 66 license and serves as a volunteer Finance Officer for the Civil Air Patrol in Maxwell, Alabama. FinancialFamilies provides financial planning and investment review services to individual and high-net-worth families, focusing on tailored, non-discretionary plans that cover retirement, estate, tax, insurance, business planning, cash flow, and college savings. The firm emphasizes client-specific recommendations and periodic reviews, using various analytical methods and typically recommending mutual funds, ETFs, REITs, and fixed-income instruments.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy
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