Independent listing based on public regulatory filings only, as of September 21, 2026. This advisor has not reviewed or updated this profile.
Bradley Lloyd Ruh
Advisor at Action Financial Strategies — Eagle Strategies (NY Life)
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
Series 63, Series 66
Experience Industry experience
15 years
Location
New Holstein, WI 53061
About
Bradley Ruh is a financial advisor with Eagle Strategies (NY Life) based in New Holstein, WI, holding Series 63 and Series 66 licenses and with 15 years of industry experience. He has worked with Eagle Strategies since 2011 and operates under the DBA Action Financial Strategies, LLC, focusing on the sale of New York Life products and brokering non-registered insurance products. Outside of his advisory work, he serves as a volunteer board member at St. Mark Ministries, providing general advising and guidance. Eagle Strategies serves individual and institutional clients, offering financial planning, investment management, and retirement-plan advisory services through a large network of affiliated advisers. The firm delivers tailored advice across multiple program types and manages most of its assets on a non-discretionary basis, working extensively with defined contribution and defined benefit plans as well as charitable and corporate clients.
Client services
Based on Action Financial Strategies
Expertise
Based on Action Financial Strategies
Fee options
One-time seminar fees generally range from $35 to $200 per attendee
$0+: 0% to 1.25% (for Co-Advisory Program, fees to Eagle are negotiable and range from 0% to 1.25%) 0+: Up to 0.80% of plan assets or up to $100,000 flat amount (for Eagle Retirement Plan Consulting Program; fees are negotiable and may be tiered) 0+: 0.05% to 0.80% of plan assets or up to $100,000 flat amount (for ERISA Investment Manager Program; fees are negotiable and may be tiered) $0+: 0% to 1% of Accumulation Value (for New York Life Premier Advisory Variable Annuity; advisory fee payable to Eagle)
Fee-based hourly advice ranges from $100 to $400 per hour
Ongoing Subscription Agreement for financial plans with fees agreed for five years, payable annually, monthly or quarterly
Account minimum: $25,000 (for New York Life Premier Advisory Variable Annuity) with no minimums clearly stated for other programs; some third-party managers and co-advisers may have minimums, which can be waived or charged additional fees if below minimums Minimum fee: Financial planning fees generally range from $500 to $45,000 per plan Fee-only: Financial planning fees ranging from $500 to $45,000 and fee-based hourly advice generally $100 to $400 per hour
Location
See officeAction Financial Strategies
1411 Milwaukee Drive, P.O. Box 155
New Holstein WI 53061
Advisors at this office
2
Most active in
Wisconsin
Work history
15 years of industry experience
Action Financial Strategies, LLC
2014 - Present • 12 years
New Holstein, WI
Eagle Strategies (NY Life)
2011 - Present • 15 years
New Holstein, WI
NYLIFE Securities LLc
2010 - Present • 16 years
New Holstein, WI
NEW YORK LIFE
2010 - Present • 16 years
New Holstein, WI
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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