Brandon Michael Lacroix

Advisor at Janney Montgomery Scott — Roanoke, VA

Updated today

Credentials

CFP®, Series 66

Experience

21 years

Location

Roanoke, VA 24011

Janney Montgomery Scott logo

Janney Montgomery Scott

Enterprise

Total advisors

1,343

Across 159 offices

Clients per advisor

179 Very High

Avg AUM per client

$406,735 Typical

HNW client ratio

42% Very High

About

Brandon Lacroix is a Wealth Management Advisor at Merrill Lynch Wealth Management, specializing in wealth and asset management strategies tailored to high net worth individual and institutional clients. His approach is grounded in assessing each client's risk tolerance, time horizon, liquidity needs, and overall investment objectives, with a focus on delivering service. Brandon joined Merrill Lynch Wealth Management in March 2006, following experience at a multi-national insurance and financial planning firm.

He holds a B.S. in Economics and a Markets and Management Certificate from Duke University, where he also served as captain of the varsity golf team. Brandon holds several professional designations, including CERTIFIED FINANCIAL PLANNER (CFP), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), Retirement Accredited Financial Advisor (RAFA), and CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA). He is qualified as a Portfolio Manager capable of managing personalized investment strategies and third-party investment options.

Brandon is involved in several community organizations, such as the American Cancer Society, the Life Ring Foundation where he serves as a board member, and the Roanoke Valley Golf Hall of Fame Scholarship Committee, where he assists in awarding scholarships to students. He contributes as a Duke University Area Alumni Interviewer for admissions. A native of Roanoke, he resides in the area with his wife Caroline and daughter Lilly.

Client services

Based on Janney Montgomery Scott

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Wealth management General retirement planning General estate planning guidance College savings (529s, UTMA, etc.) Charitable giving & philanthropy

Occupation focus

Based on Janney Montgomery Scott

Executive Founder/Business Owner

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Fee options

Fixed

Flat fees may be charged for financial planning, consulting services, and certain Retirement Plan Investment Advisory Services.

Percentage

$0 - $500,000: up to 2.00% $500,001 - $1,000,000: up to 2.00% $1,000,001 - $3,000,000: up to 2.00% $3,000,001 - $5,000,000: up to 2.00% $5,000,001 - $15,000,000: up to 2.00% $15,000,001 - $25,000,000: up to 2.00% $25,000,001+: up to 2.00%

Commissions

Commission-based annuities held in non-qualified Partners Advisory and Compass Programs; commissions and trails may apply.

Other

Account minimum: $5,000

Location

See office

Roanoke, VA

110 Franklin Road SE, Suite 500

Roanoke VA 24011

Advisors at this office

12

Most active in

Texas · Virginia

Work history

21 years of industry experience

Janney Montgomery Scott LLC

2026 - Present • 1 year

Roanoke, VA

Bank Of America, N.a.

2009 - 2026 • 17 years

Roanoke, VA

Merrill

2006 - 2026 • 20 years

Roanoke, VA

Equitable Advisors

2004 - 2005 • 1 year

Roanoke, VA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Todd D

CFP®, EA

Roanoke, VA

Greenbrier Financial

The goal of my firm is to provide practical solutions to questions about, and assist with, investments, financial planning and taxation. I have 15 years experience as a financial planner and 28 years as a tax practitioner.

Business ownership considerations Retirement income strategy Founder/Business Owner Doctor or Medical Professional Gen X (Born 1965-1980)
user avatar

Michael S

Series 63, Series 65

Roanoke, VA

360 Wealth Consultants, LLC

Michael Shelton is the principal advisor at 360 Wealth Consultants, LLC in Roanoke, VA, holding Series 63 and Series 65 credentials with 12 years of industry experience. He has worked at several firms including LPL Financial and Level Four Advisory Services before founding his current firm. Shelton is also a CPA and owner of 360 Tax Solutions, LLC, providing tax preparation and accounting services. 360 Wealth Consultants serves individuals, high-net-worth clients, business owners, and retirement plans, focusing on business owners and Baby Boomers. The firm offers financial planning, discretionary portfolio management, and monitors third-party investment advisers, using proprietary model portfolios and fundamental analysis tailored to clients’ objectives and risk tolerance.

Business exit / sale strategy Tax strategies for small businesses General tax planning Wealth management Founder/Business Owner Baby Boomers (Born 1946-1964)
user avatar

Daniel C

CFP®, Series 65

Vinton, VA

Upward Financial Planning

Daniel Colston is a CFP® with eight years of industry experience and is the sole advisor at Upward Financial Planning in Vinton, VA. He previously worked at American Financial Planning, Inc. and currently operates Daniel's Painting, LLC, which accounts for about 10% of his time. Upward Financial Planning serves individual clients, including those with substantial assets, offering discretionary investment management, comprehensive financial planning, tax preparation, and limited insurance brokerage services. The firm combines passive and active investment strategies and emphasizes business-owner and exit-planning.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning Founder/Business Owner Established Professionals
user avatar

Walter D

Series 65

Roanoke, VA

Augusta Capital LLC

Walter Dixon III is a financial advisor with Augusta Capital LLC in Roanoke, VA, holding a Series 65 credential and 25 years of industry experience. He worked for Dixon, Hubard, Feinour & Brown, Inc. for 20 years before joining Augusta Capital in 2021. Augusta Capital provides discretionary investment management and advisory services primarily to individuals, high net worth clients, trusts, and estates. The firm builds customized portfolios using ETFs, mutual funds, stocks, and bonds, combining fundamental and technical analysis with a predominantly long-term investment approach.

Active portfolio management
user avatar

Kristopher M

Series 65, Series 63

Roanoke, VA

Kommon Wealth, LLC

Kristopher Montgomery is the sole advisor at Kommon Wealth, LLC, a state-registered independent advisory firm based in Roanoke, VA. He holds Series 65 and Series 63 licenses and has experience as an independent contractor in insurance sales and commercial vehicle transport. Montgomery has worked as a licensed insurance agent since 2012, focusing on life insurance, long-term care, medical supplement, disability insurance, and fixed annuities. Kommon Wealth, LLC serves individuals, families, and small businesses with comprehensive financial planning and investment management, employing a tailored, holistic approach that includes asset allocation, diversification, and a mix of analytical methods. The firm uses third-party model portfolios and AI-assisted administrative support while maintaining human oversight of investment advice.

Retirement income strategy Wealth management Annuities Founder/Business Owner
user avatar

Andrew S

Series 65

Roanoke, VA

BanksChannel Advisors, LLC

Andrew Sherman is a financial advisor with BanksChannel Advisors, LLC, an independent firm based in Roanoke, VA. He holds a Series 65 designation and has 13 years of industry experience. Sherman has been with BanksChannel Advisors since 2012 and has been active in the financial field since 2001. BanksChannel Advisors provides investment advisory and financial planning services to individuals, trusts, estates, corporations, and charitable organizations. The firm uses model portfolios primarily composed of low-cost index funds and ETFs, tailored to clients’ risk tolerance, goals, and time horizons, with an emphasis on diversification, reducing drawdowns, and tax efficiency. It is notable for serving charitable organizations and offering consulting services to plan sponsors and unaffiliated registered advisers.

Passive / index investing Real estate investing
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