Bray Friar is a financial advisor with Equitable Advisors in Greenville, SC, holding Series 63 and Series 65 licenses and having 10 years of industry experience. He began his career with Axa Advisors, LLC before continuing with Equitable Advisors since 2016. Outside of advising, he is the owner of FRIAR LLC, which pays for a non-registered assistant, and he works part-time as a sales associate for Realty Benefit Services, involved in selling a tax account program.
Equitable Advisors serves a diverse client base, including individuals, high-net-worth clients, retirement plans, and institutional investors, offering financial planning, brokerage services, insurance distribution, and third-party asset management. The firm operates as both an SEC-registered investment adviser and a broker-dealer, utilizing LPL-sponsored programs and third-party managers to provide advisory and brokerage solutions.