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Brenda Charlene Barthelman

Advisor at Ameritas Advisory Services, LLC — Iowa City, IA

Updated today

Credentials

Series 66

Experience

17 years

Location

Iowa City, IA 52240

Ameritas Advisory Services, LLC logo

Ameritas Advisory Services, LLC

Enterprise

Total advisors

552

Across 270 offices

Clients per advisor

53 Typical

Avg AUM per client

$448,118 Typical

HNW client ratio

3% Low

About

Brenda Barthelman is a financial advisor with Ameritas Advisory Services, LLC who holds the Series 66 designation and has 17 years of industry experience. She has worked at Ameritas Investment Corp since 2008 and currently owns Barthelman Financial Services, a subsidiary of Midwest Financial Solutions, LLC, where she focuses on insurance planning. Barthelman also serves in administrative and training roles at Hawkeye Brokerage Center and Midwest Financial Solutions. Ameritas Advisory Services, LLC provides investment advisory and planning services to a wide range of clients including individuals, high-net-worth investors, retirement plans, charitable organizations, and businesses. The firm offers diverse asset management and financial planning solutions, utilizing model portfolios, mutual funds, ETFs, and individual securities across various program platforms and third-party technologies.

Client services

Based on Ameritas Advisory Services, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Ameritas Advisory Services, LLC

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Charitable giving & philanthropy

Occupation focus

Based on Ameritas Advisory Services, LLC

Founder/Business Owner Retired

Demographic focus

Based on Ameritas Advisory Services, LLC

Mid-Career Professionals

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Fee options

Fixed

Flat fee financial planning and consulting; specific amounts negotiated per client

Percentage

$0 - $250,000: Up to 2.35% (inclusive of program and IAR fees depending on program) $250,001 - $500,000: Up to 2.10% $500,001 - $750,000: Up to 1.85% $750,001 - $1,000,000: Up to 1.60% $1,000,001 - $3,000,000: Up to 1.30% - 1.35% (program dependent) $3,000,001 - $5,000,000: Approximately 1.05% $5,000,001+: Between 0.80% and negotiable depending on program

Commissions

Commission-based variable insurance products sold through affiliated broker-dealer AIC

Project-based

Hourly financial planning fees up to $500/hour

Other

Account minimum: Varies by program; see detailed program minimums below Minimum fee: Minimum fees for some programs, e.g., $50 annual minimum fee in AIS and AMR programs, $40 minimum account fee if under $70,000 in AMR and AMS programs Fee-only: Hourly rates up to $500 per hour and flat fees for financial planning and consulting; paid as agreed with client

Location

See office

Iowa City, IA

2010 Keokuk St

Iowa City IA 52240

Advisors at this office

3

Most active in

Iowa · Texas

Work history

17 years of industry experience

Barthelman Financial Services

2022 - Present • 4 years

Washington, IA

Ameritas Advisory Services, LLC

2021 - Present • 5 years

Lincoln, NE

Ameritas Investment Corp

2008 - Present • 18 years

Lincoln, NE

Midwest Financial Solutions, LLC

2005 - Present • 21 years

Iowa City, IA

Hawkeye Brokerage Center

2005 - Present • 21 years

Iowa City, IA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Kade H

CFP®, Series 65

Coralville, IA

Storybook Financial

Kade Hammes is a CFP® and holds a Series 65 license, with nine years of experience in the financial advisory industry. He is the owner and sole advisor at Storybook Financial, an independent firm based in Coralville, IA. Prior to founding Storybook Financial, Hammes worked at CliftonLarsonAllen Wealth Advisors, LLC and was previously dual-registered with Blend Financial, Inc. Storybook Financial serves individuals, young professional families, and small businesses, providing comprehensive financial life planning alongside discretionary portfolio management and project-based planning. The firm’s investment approach emphasizes strategic asset allocation and evidence-based investing, incorporating factor tilts and international diversification through mutual funds, ETFs, and third-party managers.

Cash flow / budgeting Debt management Student loan debt College savings (529s, UTMA, etc.) Young Professionals
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Kevin P

CFP®, Series 65

Coralville, IA

Pira Wealth Management

Kevin Pira is a CFP® and Series 65-licensed financial advisor with over five years of industry experience, currently serving as the sole advisor at Pira Wealth Management in Coralville, Iowa. Prior to founding his firm in 2020, he held positions at Geico, Upper Iowa University, and Kirkwood Community College. He also creates educational personal finance and investing content through his online media channel, KevinPiraCFP. Pira Wealth Management provides personalized investment management and financial planning services to individual and high-net-worth clients. The firm uses a combination of fundamental and technical analysis, including option-writing and discretionary trading, to tailor portfolios and financial plans based on client goals and ongoing reviews.

Options & derivatives strategies Debt management Cash flow / budgeting College savings (529s, UTMA, etc.)
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David S

CFP®, Series 66

North Liberty, IA

Lane Family Wealth Management

David Senkyr is a CFP® with 25 years of experience in the financial industry. He is the sole advisor at Lane Family Wealth Management and has previously worked with Fidelity Institutional, Federated Investment Counseling, and other firms. He is also licensed to sell life and long-term care insurance. Lane Family Wealth Management provides portfolio management services to individuals, high-net-worth clients, and business entities, tailoring investment strategies to each client’s goals, tax situation, and risk tolerance. The firm combines various analytical methods and trading strategies, offering both discretionary and non-discretionary advisory services.

Private / alternative investments Annuities
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Michael T

Series 63, Series 65

North Liberty, IA

Tryon Investments, LLC

Michael Tryon Sr. is the principal of Tryon Investments, LLC, holding Series 63 and Series 65 designations with 16 years of experience in the financial industry. His prior roles include positions at Quincy Wells Capital, Cabin Securities, Modern Equity Services, and Liberty Centre Capital Management. Tryon Investments serves individual clients, trusts, pension and profit-sharing plans, and charitable organizations by offering discretionary portfolio management alongside financial planning and consulting. The firm employs a primarily ETF-based investment approach using proprietary models and manages a high volume of client relationships through a standardized, model-driven process.

College savings (529s, UTMA, etc.) General retirement planning General tax planning Wealth management Passive / index investing
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Michael C

Series 65

Coralville, IA

Wealth Advisors Group, LLC

Michael Conlon is a financial advisor at Wealth Advisors Group, LLC in Coralville, IA, holding a Series 65 designation with four years of industry experience. His prior roles include positions at Creative Planning, LLC, Wells Fargo Advisors, and American Century Investments, as well as work with the University of Iowa Center for Advancement. Wealth Advisors Group serves individual and high-net-worth clients, managing approximately $278 million across 270 accounts with customized investment programs tailored to client goals and risk tolerance. The firm employs a combination of technical analysis and long-term strategies, operates primarily under discretionary authority without account minimums, and maintains custodial relationships with Charles Schwab and TIAA.

ESG / Sustainable investing
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Carrie H

CFP®

Coralville, IA

Carrie Houchins-Witt Tax and Financial Services LLC

Carrie Houchins Witt is a CFP® professional with 11 years of industry experience. She has led Carrie Houchins-Witt Tax and Financial Services LLC since 2006. The firm primarily serves individual clients, focusing on pre-retirees, retirees, and those navigating divorce, offering fee-only, hourly financial planning alongside tax and accounting services. Its investment approach centers on broadly diversified, low-cost index funds and ETFs, emphasizing asset allocation, tax-efficient asset location, and tax-sensitive withdrawal strategies within comprehensive financial plans.

Retirement income strategy Social Security optimization Divorce financial planning Cash flow / budgeting General tax planning Retired Approaching retirement Retired
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