Brian J Eicholtz

Advisor at Merrill — Missoula, MT

Updated today

Credentials

Series 66

Experience

12 years

Location

Missoula, MT 59802

Merrill logo

Merrill

Institution

Total advisors

25,448

Across 3,107 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Brian Eicholtz serves as the Resident Director and Wealth Management Advisor at Merrill, where he leads portfolio management, strategy creation, and client relationship management. He focuses on complex financial issues faced by career-building individuals and guides clients through the retirement process. Eicholtz holds the Certified Plan Fiduciary Advisor (CPFA) designation and additional credentials as a Personal Investment Advisor (PIA) and Retirement Accredited Financial Advisor (RAFA).

He began his career at Merrill in 2010 and joined his family-based practice with Kimberly Roth in 2013 after earning his M.B.A. from the University of Montana. Brian has been recognized on multiple Forbes lists, including "Best in State Wealth Advisors" and "Best-in-State Next-Generation Wealth Advisors" from 2019 through 2024. His expertise includes college education planning, legacy and liquidity management, socially responsible investing, and tax minimization.

A Montana native, Brian lives in Missoula with his wife Danielle and their two daughters. He engages in biking, fishing, skiing, and contributes to the community through involvement with Big Brothers and Big Sisters of Missoula.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Wealth management Retirement income strategy General retirement planning College savings (529s, UTMA, etc.) Tax-loss harvesting

Demographic focus

Mid-Career Professionals Young Families Parents

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Missoula, MT

330 N Higgins Ave

Missoula MT 59802

Advisors at this office

10

Most active in

Montana · Texas

Work history

12 years of industry experience

Bank Of America, N.a.

2014 - Present • 12 years

Missoula, MT

Merrill

2013 - Present • 13 years

Missoula, MT

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Shane M

Series 63, Series 66

Missoula, MT

Tucker Asset Management LLC

Shane Mccann is a financial advisor at Tucker Asset Management LLC with six years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Aegis Wealth Management and Change Path, LLC. Mccann is also the owner of Montana Retirement Income Advisory, where he serves as an insurance agent specializing in life insurance, annuities, and long-term care sales. Tucker Asset Management serves individual and high-net-worth clients, as well as foundations, trusts, estates, and charitable organizations. The firm employs a top-down, macroeconomic asset-allocation process across a range of growth, fixed-income, alternative, and structured investment strategies.

Private / alternative investments Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Approaching retirement Retired
user avatar

Geoffrey G

CFA®, Series 65

Missoula, MT

Inukshuk Investments, LLC

Geoffrey Gilbert is a CFA® charterholder and holds a Series 65 license with 19 years of industry experience. He has been managing Inukshuk Investments, LLC since 2013. The firm provides discretionary portfolio management and financial planning services to individuals, businesses, high-net-worth clients, pension and profit-sharing plans, trusts, estates, and charitable organizations. Inukshuk Investments employs an active, world-cap strategy that incorporates fundamental, cyclical, and technical analysis across a range of portfolio styles, including Aggressive Growth, Total Return, and Conservative Income.

Active portfolio management Retirement withdrawal strategies College savings (529s, UTMA, etc.) Divorce financial planning Founder/Business Owner Executive Mid-Career Professionals
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Ward W

Series 63, Series 65, Series 66

Missoula, MT

Sapphire Financial Strategies, L.L.C.

Ward Wenholz is a financial advisor with Sapphire Financial Strategies, L.L.C., holding Series 63, 65, and 66 licenses and over 21 years of industry experience. He has worked at Sapphire Financial Strategies since 2018 and previously at First Advisors National from 2015 to 2018. Wenholz is also president and owner of Sapphire Financial Services, Inc., where he sells fixed insurance products. Sapphire Financial Strategies provides ongoing portfolio management and advisory services primarily to individual clients, utilizing a multi-disciplinary investment approach that includes fundamental, technical, and quantitative analysis alongside value investing principles. The firm manages discretionary assets in the mid-teens of millions and serves several dozen individual accounts.

Annuities Real estate investing

Caleb P

CFP®, ChFC®

Missoula, MT

Advanced Practice Planning, LLC

As the husband of a physician assistant and the brother of a physician, I noticed something off in the financial planning industry. Physician assistants were getting the short end of the stick while physicians got the red-carpet treatment. That is why I built Advanced Practice Planning. My goal is to fill the gap left by old-school finance and make sure APPs get the guidance they deserve. As a Certified Financial Planner (CFP®) and Chartered Financial Consultant (ChFC®), I bring the expertise to help APPs work through the complex parts of their financial lives. I have been featured in publications such as CNBC, MarketWatch, and Investor’s Business Daily, where I have shared strategies for budgeting, negotiating employment contracts, and more. When I am not working, you will find me in the Montana landscape. Skiing, hiking, or floating the Bitterroot River on a Saturday. You might catch me at a Penn State football game in the fall while visiting family in Pennsylvania. We are!

General retirement planning Income planning Cash flow / budgeting Doctor or Medical Professional Mid-Career Professionals
user avatar

Paul L

CFP®

Missoula, MT

Evergreen Summit Advisors, LLC

Paul Lasiter is a CFP® affiliated with Evergreen Summit Advisors, LLC in Missoula, MT. He has been associated with Evergreen Summit Advisors since 2026 and has prior experience at the University of Montana and Pepperdine University. Evergreen Summit Advisors is a fee-only registered investment adviser serving individuals, high-net-worth clients, charitable organizations, and businesses. The firm offers wealth management and discretionary portfolio management, combining modern portfolio theory with passive and active strategies, and provides financial planning, tax preparation assistance, and educational seminars.

Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning University Employee
user avatar

Molly N

CFP®, Series 63, Series 66

Missoula, MT

MoneySense LLC

Molly Nelson is a CFP®-certified financial advisor with 19 years of industry experience. She is the founder and manager of MoneySense LLC in Missoula, MT, where she has worked since 2024. Prior to this, she held roles at Mariner Wealth Advisors, Avantax Advisory Services, and other firms. Molly operates an online financial education platform, The Money Coven, offering educational content and weekly Q&A sessions. MoneySense LLC provides financial planning and education services to individuals, families, and high-net-worth clients, focusing on project-based advice in areas such as retirement planning, tax planning, and investment analysis. The firm emphasizes financial education and offers guidance grounded in Modern Portfolio Theory, typically recommending passive, low-cost index funds without managing client assets directly.

Cash flow / budgeting College savings (529s, UTMA, etc.) Women Professionals
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