Brian J Eicholtz

Advisor at Merrill — Missoula, MT

Updated today

Credentials

Series 66

Experience

13 years

Location

Missoula, MT 59802

Merrill logo

Merrill

Institution

Total advisors

25,588

Across 3,189 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Brian Eicholtz serves as Resident Director and Wealth Management Advisor at Merrill. He works closely with individuals, couples, and families to help them anticipate changes in their lives, careers, and legacies, aiming to pursue a more secure and purposeful financial future. Brian focuses on providing guidance on complex issues faced by career-building generations, as well as assisting clients through the retirement process. He oversees portfolio management, strategy creation, client relationship management, and strategy development for his team.

Brian began his career at Merrill in 2010 and joined his mother-in-law Kimberly Roth's team in 2013 after earning his M.B.A. from the University of Montana. He holds a Bachelor's degree and a Master's degree from the University of Montana System. Brian holds professional designations including Certified Plan Fiduciary Advisor® (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). He has been recognized on multiple Forbes lists for wealth advisors.

Brian lives in Missoula, Montana with his wife Danielle and their two daughters. He enjoys biking, fishing, skiing, and spending time with his family. He is involved with Big Brothers and Big Sisters of Missoula. Brian emphasizes reliability, simplifying financial lives, and appreciating clients as individuals in his professional philosophy.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Wealth management Retirement income strategy General retirement planning College savings (529s, UTMA, etc.) Charitable giving & philanthropy

Demographic focus

Mid-Career Professionals Young Families Parents

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Missoula, MT

330 N Higgins Ave

Missoula MT 59802

Advisors at this office

11

Most active in

Montana · Texas

Work history

13 years of industry experience

Bank Of America, N.a.

2014 - Present • 12 years

Missoula, MT

Merrill

2013 - Present • 13 years

Missoula, MT

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Shane M

Series 63, Series 66

Missoula, MT

Tucker Asset Management LLC

Shane Mccann is a financial advisor at Tucker Asset Management LLC with six years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Aegis Wealth Management and Change Path, LLC. Mccann is also the owner of Montana Retirement Income Advisory, where he serves as an insurance agent specializing in life insurance, annuities, and long-term care sales. Tucker Asset Management serves individual and high-net-worth clients, as well as foundations, trusts, estates, and charitable organizations. The firm employs a top-down, macroeconomic asset-allocation process across a range of growth, fixed-income, alternative, and structured investment strategies.

Private / alternative investments Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Approaching retirement Retired
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Geoffrey G

CFA®, Series 65

Missoula, MT

Inukshuk Investments, LLC

Geoffrey Gilbert is a CFA® charterholder and holds a Series 65 license with 19 years of industry experience. He has been managing Inukshuk Investments, LLC since 2013. The firm provides discretionary portfolio management and financial planning services to individuals, businesses, high-net-worth clients, pension and profit-sharing plans, trusts, estates, and charitable organizations. Inukshuk Investments employs an active, world-cap strategy that incorporates fundamental, cyclical, and technical analysis across a range of portfolio styles, including Aggressive Growth, Total Return, and Conservative Income.

Active portfolio management Retirement withdrawal strategies College savings (529s, UTMA, etc.) Divorce financial planning Founder/Business Owner Executive Mid-Career Professionals
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Ward W

Series 63, Series 65, Series 66

Missoula, MT

Sapphire Financial Strategies, L.L.C.

Ward Wenholz is a financial advisor with Sapphire Financial Strategies, L.L.C., holding Series 63, 65, and 66 licenses and over 21 years of industry experience. He has worked at Sapphire Financial Strategies since 2018 and previously at First Advisors National from 2015 to 2018. Wenholz is also president and owner of Sapphire Financial Services, Inc., where he sells fixed insurance products. Sapphire Financial Strategies provides ongoing portfolio management and advisory services primarily to individual clients, utilizing a multi-disciplinary investment approach that includes fundamental, technical, and quantitative analysis alongside value investing principles. The firm manages discretionary assets in the mid-teens of millions and serves several dozen individual accounts.

Annuities Real estate investing

Caleb P

CFP®, ChFC®

Missoula, MT

Advanced Practice Planning, LLC

As the husband of a physician assistant and the brother of a physician, I noticed something off in the financial planning industry. Physician assistants were getting the short end of the stick while physicians got the red-carpet treatment. That is why I built Advanced Practice Planning. My goal is to fill the gap left by old-school finance and make sure APPs get the guidance they deserve. As a Certified Financial Planner (CFP®) and Chartered Financial Consultant (ChFC®), I bring the expertise to help APPs work through the complex parts of their financial lives. I have been featured in publications such as CNBC, MarketWatch, and Investor’s Business Daily, where I have shared strategies for budgeting, negotiating employment contracts, and more. When I am not working, you will find me in the Montana landscape. Skiing, hiking, or floating the Bitterroot River on a Saturday. You might catch me at a Penn State football game in the fall while visiting family in Pennsylvania. We are!

General retirement planning Income planning Cash flow / budgeting Doctor or Medical Professional Mid-Career Professionals
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Paul L

CFP®

Missoula, MT

Evergreen Summit Advisors, LLC

Paul Lasiter is a CFP® affiliated with Evergreen Summit Advisors, LLC in Missoula, MT. He has been associated with Evergreen Summit Advisors since 2026 and has prior experience at the University of Montana and Pepperdine University. Evergreen Summit Advisors is a fee-only registered investment adviser serving individuals, high-net-worth clients, charitable organizations, and businesses. The firm offers wealth management and discretionary portfolio management, combining modern portfolio theory with passive and active strategies, and provides financial planning, tax preparation assistance, and educational seminars.

Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning University Employee
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Molly N

CFP®, Series 63, Series 66

Missoula, MT

MoneySense LLC

Molly Nelson is a CFP® professional with 19 years of industry experience. She is the founder and manager of Money Sense LLC, an independent advisory firm she joined in 2024 after roles at Mariner Wealth Advisors and Avantax. In addition to her advisory work, Molly operates an online financial education platform called The Money Coven, providing weekly Q&A sessions and educational content. Money Sense LLC offers financial planning and education to individuals, families, and high-net-worth clients through limited-scope consultations and online resources, focusing on retirement, tax, cash flow, and risk management. The firm emphasizes recommendations based on Modern Portfolio Theory and passive, low-cost investments without managing client assets or charging percentage-of-assets fees.

Cash flow / budgeting College savings (529s, UTMA, etc.) Women Professionals
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