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Brian Gernant

Advisor at LPL Financial

Updated today

Location

Geneseo, IL

Credentials

Series 63

Industry experience

42 years

About

Brian Gernant is a financial advisor at LPL Financial with 42 years of industry experience. He has held positions at LPL Financial since 2019 and previously worked at Wells Fargo Advisors from 2015 to 2019. Outside of his advisory role, he operates Gernant Farms, a farming business in Galesburg, Illinois. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a wide range of investment solutions supported by an in-house Research team and combines large-scale advisory operations with non-advisory product offerings such as insurance and credit services.

Client services

Based on LPL Financial

Financial planning Portfolio management Educational seminars or workshops
Consulting and other non-discretionary advisory services

Expertise

Based on LPL Financial

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting

Occupation focus

Based on LPL Financial

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning and consulting services may be charged a flat fee as negotiated.

Commissions

Brokerage services include commissions, markups, markdowns, and transaction charges; commissions may apply to mutual funds, variable annuities, and other products.

Project-based

Financial planning hourly fees up to $500 per hour.

Other

Fee-only: Financial planning fees typically range up to $15,000, or up to $500 per hour; fees are negotiated and may be flat or hourly.

Location

Geneseo, IL

Most active in

Illinois · Texas

Work history

LPL Financial

2019 - Present (7 years)

Wells Fargo Advisors

2015 - 2019 (4 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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David B

Series 65

Leclaire, IA

Ballheim Financial LLC

David Ballheim is the sole advisor at Ballheim Financial LLC in Leclaire, Iowa, holding a Series 65 designation with 15 years of industry experience. He founded Ballheim Financial LLC in 2012 and has led the firm since its inception. Outside of his advisory work, he is a 20% partner in a farm rental business through CRB LLC. Ballheim Financial LLC serves individual and high-net-worth clients as well as employer-sponsored pension and profit-sharing plans, providing portfolio management, financial planning, and retirement plan administration. The firm integrates insurance products into its offerings and focuses on discretionary, long-term portfolio management supported by third-party analytics, managing approximately $26 million in assets.

General retirement planning Life insurance needs analysis
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Benjamin Y

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Benjamin Young is a financial advisor at Wisdom Financial Services, L.L.C. with 10 years of industry experience. He holds a Series 65 designation and has worked at Wisdom Financial Services since 2015. In addition to his advisory role, he practices law as an attorney with Greenwood Law, LLC. Wisdom Financial Services provides individualized investment management and financial planning primarily to non-high-net-worth individuals and pension or profit-sharing plans, using fundamental analysis to guide discretionary portfolio management. The firm collaborates closely with affiliated professionals, including attorneys and CPAs, and employs third-party sub-advisers for portfolio oversight.

Wealth management
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Jacob M

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Jacob Miller is a financial advisor with Wisdom Financial Services, L.L.C. He holds a Series 65 designation and has one year of industry experience. Prior to joining Wisdom Financial Services, he worked at Springfield Armory, Inc. and manages an accounting and tax practice through Miller Farm & Business, Inc. Wisdom Financial Services provides individualized investment management and financial planning primarily to non-high-net-worth individuals, offering discretionary portfolio management with a focus on fundamental analysis and regular risk and performance reviews. The firm collaborates with third-party sub-advisers and integrates legal and accounting services through affiliated professionals.

Wealth management
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Jeffrey A

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Jeffrey Amman is a financial advisor at Wisdom Financial Services, L.L.C. with two years of industry experience. He holds a Series 65 designation and previously worked for IH Mississippi Valley Credit Union for 14 years. Wisdom Financial Services provides individualized investment management and financial planning primarily to non-high-net-worth individuals and pension and profit-sharing plans. The firm employs fundamental analysis to set asset-allocation targets and manages client portfolios on a discretionary basis, relying on a third-party sub-adviser for day-to-day portfolio management.

Wealth management
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Justin H

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Justin Heaton is a financial advisor at Wisdom Financial Services, L.L.C. in Geneseo, Illinois, holding a Series 65 designation with 13 years of industry experience. He has been with Wisdom Financial Services since 2011. Wisdom Financial Services provides individualized investment management and financial planning to individuals as well as pension and profit-sharing plans, focusing on non-high-net-worth clients without account minimums. The firm employs fundamental analysis and discretionary portfolio management, utilizing third-party sub-adviser Matson Money and integrating legal and accounting services through affiliated professionals.

Wealth management
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Curtis F

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Curtis Ford is a financial advisor with Wisdom Financial Services, L.L.C., holding a Series 65 designation and bringing 21 years of industry experience. He has been with Wisdom Financial Services since 2004 and is also an attorney with Nash Bean Ford & Brown, LLP. Wisdom Financial Services offers individualized investment management and financial planning primarily to non-high-net-worth individuals, utilizing fundamental analysis and discretionary portfolio management. The firm collaborates closely with legal and accounting professionals and relies on third-party sub-advisers for day-to-day portfolio management.

Wealth management
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