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Brian James Gernant

Advisor at LPL Financial — Geneseo, IL

Updated today

Credentials

Series 63

Experience

43 years

Location

Geneseo, IL

LPL Financial logo

LPL Financial

Institution

Total advisors

22,678

Across 10,418 offices

Clients per advisor

87 Typical

Avg AUM per client

$399,489 Typical

HNW client ratio

34% Very High

About

Brian Gernant is a financial advisor with LPL Financial, holding a Series 63 designation and bringing 42 years of industry experience. Prior to joining LPL Financial in 2019, he worked at Wells Fargo Advisors from 2015 to 2019. Outside of his advisory work, he operates Gernant Farms, a farm business based in Galesburg, Illinois. LPL Financial is an SEC-registered investment adviser and broker-dealer that serves a broad client base including individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers a range of financial planning and advisory services, utilizing research from multiple sources and providing both discretionary and non-discretionary management options.

Client services

Based on LPL Financial

Financial planning Portfolio management Educational seminars or workshops
Consulting and other non-discretionary advisory services

Expertise

Based on LPL Financial

College savings (529s, UTMA, etc.)

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Fee options

Fixed

Flat fees negotiated between IAR and client for financial planning and consulting services.

Commissions

Commissions and trail fees on brokerage product sales and for insurance products sold by IARs.

Project-based

Hourly fees up to $500 per hour for financial planning and consulting services.

Other

Fee-only: Negotiated flat or hourly fees ranging from $0 to $15,000 or up to $500 per hour for financial planning and consulting services.

Location

See office

Geneseo, IL

Geneseo IL

Advisors at this office

1

Most active in

Illinois · Texas

Work history

43 years of industry experience

LPL Financial

2019 - Present • 7 years

Geneseo, IL

Wells Fargo Advisors

2015 - 2019 • 4 years

Geneseo, IL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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David B

Series 65

Leclaire, IA

Ballheim Financial LLC

David Ballheim is the founder of Ballheim Financial LLC, an independent advisory firm based in Leclaire, Iowa. He holds a Series 65 credential and has 16 years of industry experience, having established his firm in 2012. Outside of his advisory work, he is a 20% partner in a farm rental business, CRB LLC, with no active management duties. Ballheim Financial LLC provides investment supervisory services and financial planning to individuals, high-net-worth clients, and pension and profit-sharing plans. The firm emphasizes documented client investment objectives, uses tools like Morningstar and Riskalyze for portfolio analysis, and offers retirement plan administration alongside various insurance product solutions.

General retirement planning Life insurance needs analysis
user avatar

Mc Carroll Z

ChFC®

Orion, IL

Birch Bay Financial Planning

Mc Carroll Zevenbergen is a ChFC® credentialed advisor at Birch Bay Financial Planning with one year of industry experience. Prior to joining Birch Bay Financial Planning in 2026, Zevenbergen held roles at LPL Financial and Plan2Thrive Financial, following eight years focused on education. Birch Bay Financial Planning is an independent, fee-only firm serving individuals and high net worth clients with comprehensive financial planning and wealth management services. The firm employs a modern portfolio theory-based investment approach, favoring passive strategies and conducts quarterly reviews aligned with clients’ risk tolerances.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning Young Professionals
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Benjamin Y

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Benjamin Young is a financial advisor at Wisdom Financial Services, L.L.C. with 10 years of industry experience. He holds a Series 65 designation and also practices as an attorney with Greenwood Law, LLC. His prior work includes over a decade at Nash Bean Ford & Brown, LLP. Wisdom Financial Services provides individualized financial planning and discretionary portfolio management primarily to individual households and pension and profit-sharing plans. The firm manages approximately $779 million in discretionary assets and incorporates fundamental analysis and client-specific factors to develop and manage portfolios.

Passive / index investing
user avatar

Jacob M

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Jacob Miller is a financial advisor at Wisdom Financial Services, L.L.C., holding a Series 65 credential with one year of industry experience. He has previously worked at Springfield Armory, Inc. and maintains a management, tax, and accounting role at Miller Farm & Business, Inc. outside of his advisory work. Wisdom Financial Services provides individualized financial planning and discretionary portfolio management primarily for individual households and pension and profit-sharing plans. The firm manages approximately $779 million in discretionary assets and employs a data-driven, fundamental analysis approach to portfolio construction and management.

Passive / index investing
user avatar

Jeffrey A

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Jeffrey Amman is a financial advisor at Wisdom Financial Services, L.L.C. with two years of industry experience. He holds a Series 65 designation and previously worked for IH Mississippi Valley Credit Union for 14 years. Wisdom Financial Services, L.L.C. provides individualized financial planning and discretionary portfolio management primarily to individual households and pension and profit-sharing plans. The firm manages approximately $779 million in discretionary assets and employs a data-driven approach that considers client goals, risk tolerance, and tax factors to set asset allocation targets.

Passive / index investing
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Justin H

Series 65

Geneseo, IL

Wisdom Financial Services, L.L.C.

Justin Heaton is a Series 65-licensed financial advisor with Wisdom Financial Services, L.L.C. in Geneseo, IL, where he has been practicing for 14 years. He has been with Wisdom Financial Services since 2011, contributing to the firm's offerings as part of a nine-advisor team. Wisdom Financial Services provides individualized financial planning and discretionary portfolio management primarily to individual households and retirement plans. The firm manages approximately $779 million in discretionary assets, employing a data-driven process that incorporates client goals, risk tolerance, and tax considerations, and utilizes Matson Money, Inc. as a sub-adviser.

Passive / index investing
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