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Brian Michael Goode

Advisor at Principal Financial Services — Franksville, WI

Updated today

Credentials

Series 63, Series 65

Experience

17 years

Location

Franksville, WI 53126

Principal Financial Services logo

Principal Financial Services

Enterprise

Total advisors

1,468

Across 571 offices

Clients per advisor

35 Very Low

Avg AUM per client

$324,050 Low

HNW client ratio

5% Low

About

Brian Goode is a financial advisor with Principal Financial Services based in Franksville, Wisconsin. He holds Series 63 and Series 65 credentials and has 17 years of industry experience. Brian is president of the Fisher Lake Chain Association in Mercer, Wisconsin, where he leads initiatives related to fishery and lake quality management. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Client services

Based on Principal Financial Services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Occupation focus

Based on Principal Financial Services

Retired Founder/Business Owner

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Fee options

Percentage

$0 - $149,999: Up to 1.75% $150,000 - $249,999: Up to 1.75% $250,000 - $500,000: Up to 1.75% $500,001 - $999,999: Up to 1.20% $1,000,000 - >$2,000,000: Up to 1.10% to 0.90% (SEI Mutual Fund Model Program tiered beyond $1,000,000)

Project-based
Subscriptions

Location

See office

Franksville, WI

2626 49th Dr

Franksville WI 53126

Advisors at this office

1

Most active in

Wisconsin

Work history

17 years of industry experience

Principal Life Insurance

2009 - Present • 17 years

Franksville, WI

Union Financial Inc.

2009 - Present • 17 years

Franksville, WI

Principal Securities, Inc.

2008 - Present • 18 years

Racine, WI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Justus M

CFP®, Series 65

Racine, WI

Financial Justus

Justus Morgan is a CFP® professional with 23 years of industry experience, currently serving as the sole advisor at Financial Justus in Racine, WI. He spent 22 years with Financial Service Group, Inc. before founding Financial Justus in 2025. Financial Justus provides wealth management services to individuals and couples with a focus on comprehensive financial planning, discretionary portfolio management, and optional tax preparation. The firm employs a long-term, portfolio-based investment strategy centered on low-cost, diversified mutual funds and ETFs, adjusting portfolios as needed based on client circumstances and market conditions.

General retirement planning Income planning General tax planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Robert H

Series 63, Series 65

Kenosha, WI

RWH Asset Management

Robert Haggarty III is the sole advisor at RWH Asset Management in Kenosha, WI, holding Series 63 and Series 65 credentials with 12 years of industry experience. He has worked at RWH Asset Management since 2013 and has been affiliated with Penvest Securities Inc, Gateway Technical College, Carthage College, and WGTD 91.1 FM for over two decades. Outside of advising, he serves as an expert witness and teaches economics, sociology, psychology, and ethics at local colleges, in addition to working as a sports commentator for radio and TV. RWH Asset Management offers discretionary investment advisory and portfolio management services primarily to individual and high-net-worth clients, tailoring portfolio supervision according to client objectives and risk tolerance. The firm employs a combination of fundamental, technical, and fund analysis, utilizing both long- and short-term trading strategies, including margin and option transactions when authorized.

Options & derivatives strategies Active portfolio management
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William K

Series 65

Kenosha, WI

Life's Sanctuary Financial Planning, LLC

William Kaufmann is the sole advisor at Life's Sanctuary Financial Planning, LLC, an independent firm based in Kenosha, WI. He holds a Series 65 designation and has five years of industry experience, with prior roles at Genentech, Inc. and Eisai, Inc., where he worked as a Senior Oncology Sales Specialist. Kaufmann maintains dual careers in financial advising and healthcare. Life’s Sanctuary Financial Planning serves individuals, high-net-worth clients, and small businesses, offering discretionary and non-discretionary portfolio management and financial planning. The firm uses a combined fundamental and technical analysis approach to build diversified portfolios and emphasizes a highly individualized service model with a small client base.

Options & derivatives strategies Concentrated stock management
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Michael H

CFP®, Series 63

Racine, WI

Financial Service Group Inc

Michael Haubrich is a CFP® with 28 years of industry experience and has been with Financial Service Group Inc since 1979. He is based in Racine, WI. Financial Service Group Inc provides fee-only investment supervision and comprehensive financial planning to individuals, high-net-worth clients, and entities such as trusts, estates, and retirement plans. The firm employs a tactical asset-allocation approach using primarily indexed and mutual-fund strategies, along with services including tax planning, elder-life planning, and career/retirement integration.

Retirement income strategy Elder care planning Cash flow / budgeting Approaching retirement Retired
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Vincent T

CFP®, Series 66

Mount Pleasant, WI

Financial Service Group Inc

Vincent Tortorici is a CFP® and holds a Series 66 license with 11 years of industry experience. He has worked at Financial Service Group Inc since 2019 and previously held roles at The Vanguard Group, Inc. and Ameriprise. Financial Service Group, Inc. provides fee-only investment supervision and comprehensive financial planning to individual and high-net-worth clients, as well as trusts, estates, and retirement plans. The firm employs a tactical asset-allocation approach primarily using indexed and mutual fund strategies and manages approximately $215 million on a discretionary basis.

Retirement income strategy Elder care planning Cash flow / budgeting Approaching retirement Retired
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Elizabeth S

CFP®, Series 65

Oak Creek, WI

A to Z Financial Planning LLC

Elizabeth Stamatakos is a CFP® and holds a Series 65 license, with 11 years of experience in financial advising. She has been with A to Z Financial Planning LLC since 2015 and continues to work there as one of two advisors. A to Z Financial Planning LLC is a fee-only fiduciary firm serving individuals, trusts, estates, small businesses, and tax-qualified plans, managing approximately $49 million in client assets. The firm uses a broadly diversified, globally allocated investment approach focused on low-cost index funds and ETFs, employing buy-and-hold strategies combined with fundamental, technical, and quantitative research.

General retirement planning Income planning General tax planning Wealth management Passive / index investing
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