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Brice C Willoughby

Advisor at Independent Financial Group, LLC — Phoenix, AZ S 40th Pl

Updated today

Credentials

Series 63, Series 65

Experience

18 years

Location

Phoenix, AZ 85044

Independent Financial Group, LLC logo

Independent Financial Group, LLC

Enterprise

Total advisors

461

Across 291 offices

Clients per advisor

56 Typical

Avg AUM per client

$474,424 Typical

HNW client ratio

9% Low

About

Brice Willoughby is a financial advisor with Independent Financial Group, LLC in Phoenix, AZ, holding Series 63 and Series 65 licenses and 17 years of industry experience. He has been with Independent Financial Group since 2007 and has operated as a self-employed advisor since 2005. Outside of his advisory role, he is also licensed as an insurance agent offering various types of insurance products. Independent Financial Group, LLC is a dual-registered broker-dealer and SEC-registered investment adviser serving individuals, charities, corporations, and plan sponsors. The firm offers brokerage, portfolio management, financial planning, and retirement plan services through a national network of advisors and provides access to multiple advisory programs and third-party asset managers.

Client services

Based on Independent Financial Group, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Independent Financial Group, LLC

Wealth management Passive / index investing Active portfolio management Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Based on Independent Financial Group, LLC

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees for financial planning and consulting services; negotiable and specified in Financial Planning/Consulting Agreement.

Percentage

$0 - $250,000: 2.00% maximum Advisor Fee + 0.16% Program Fee $250,000 - $500,000: 2.00% maximum Advisor Fee + 0.12% Program Fee $500,000 - $1,000,000: 2.00% maximum Advisor Fee + 0.10% Program Fee $1,000,000 - $2,000,000: 2.00% maximum Advisor Fee + 0.06% Program Fee $2,000,000 - $5,000,000: 2.00% maximum Advisor Fee + 0.05% Program Fee $5,000,000+: 2.00% maximum Advisor Fee + 0.04% Program Fee

Commissions

Commissions earned by IARs when acting as registered representatives for brokerage services outside advisory programs.

Project-based

Hourly financial consulting fees, collected in advance or arrears; negotiable and specified in Financial Planning/Consulting Agreement.

Subscriptions

Subscription-based fees for financial planning programs, stated in the Financial Planning/Consulting Agreement, paid monthly or quarterly.

Other

Account minimum: $2,000 to $100,000 depending on program; specific minimums include $5,000 for AccessPoint Models, $25,000 for AccessPoint Advisor Portfolios, $2,000 manager dependent for Fund Strategist Portfolios, $100,000 for Separately Managed Accounts, $50,000 for Unified Managed Accounts, $25,000 for AP Client, $50,000 for CAM Client Schwab, no minimum for Retirement Plan Services (RPS) Fee-only: Hourly rates, flat fees, and subscription billing for financial planning and consulting services; fees are negotiable and detailed in Financial Planning/Consulting Agreement.

Location

See office

Phoenix, AZ S 40th Pl

15022 S 40th Pl

Phoenix AZ 85044

Advisors at this office

2

Most active in

Arizona · Texas

Work history

18 years of industry experience

Independent Financial group

2007 - Present • 19 years

San Diego, CA

SELF EMPLOYED

2005 - Present • 21 years

Phoenix, AZ

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Raman S

CFP®, Series 66, EA

Phoenix, AZ

Singh PWM LLC

I watched my family work incredibly hard their whole lives -- and I never wanted anyone else to reach the end of theirs wondering if they did enough with what they had. That's the reason I became a financial advisor. Not because I loved spreadsheets -- though I do -- but because money is the thing that funds the life you're trying to build, and most people deserve someone in their corner who actually treats it that way. I moved to the U.S. from India as a kid and started working at 13. Money was never theoretical in our house. It was decisions with real consequences, and I learned early that the difference between a good outcome and a bad one often came down to information, timing, and who you had helping you. I've spent 14+ years in financial services. Long enough to understand how the industry works -- and long enough to be frustrated by it. Clients getting sold products they didn't need. Advisors earning more when clients invested more, regardless of whether it made sense. Tax, investments, and estate planning treated like separate problems instead of one integrated picture. Singh PWM exists because I refused to operate that way. No commissions. No AUM fees on assets I don't manage. No incentive to recommend anything other than what's right for you. Just transparent flat fees and a clear scope of work -- so you always know what you're paying for and why. I hold two credentials that matter for the kind of work I do: CFP® since 2016 and Enrolled Agent since 2026. The CFP® covers the planning side. The EA means I'm federally authorized to represent clients before the IRS and work through tax strategy directly -- not hand it off to someone else. Together, they let me build retirement plans where tax decisions, investment structure, and income planning actually work together. My wife Stefania runs client services. We live in Phoenix with our son Luke and three dogs. This is a small firm by design -- because the kind of advice I give requires knowing you, not managing a book of 500 accounts. If you're serious about getting your financial life in order before retirement, I'd like to talk. CFP® Since 2016 | EA Since 2026

Retirement income strategy Roth conversion strategy Retirement withdrawal strategies Wealth management Tax strategies for small businesses Founder/Business Owner Retired Approaching retirement Gen X (Born 1965-1980)
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Hayden E

Series 65, Series 63

Phoenix, AZ

Iridescent Capital Management

Hayden Ess is a financial advisor at Iridescent Capital Management with two years of industry experience. He holds Series 65 and Series 63 registrations. Prior to joining Iridescent Capital Management, he has worked with firms including Charles Schwab and Bank of America. Outside of advising, he owns a tax preparation business and works as a wedding DJ. Iridescent Capital Management is a solo, fee-only registered investment adviser serving a small client roster that includes high-net-worth individuals, pension/profit-sharing plans, charitable organizations, and businesses. The firm provides portfolio management, financial planning, and retirement-plan consulting, applying a modern portfolio theory approach with an emphasis on low-cost passive funds, tailored client restrictions, and integration of planning and investment oversight.

Wealth management Passive / index investing Active portfolio management Business exit / sale strategy Founder/Business Owner Executive

Jacob M

CFP®, CPA

Phoenix, AZ

Styra Wealth Management

I work with people who are within about five years of retirement, or already moving into it, in an ongoing advisory relationship that runs through the transition and past it. You've saved for decades and the balances are real. What changes as retirement gets closer is the questions: how much you can comfortably spend, when you can stop working, which accounts to draw from first, when to claim Social Security, and how to cover health insurance before Medicare. I'm a CPA and a CFP® professional, and I prepare my clients' tax returns myself. The plan and the filing come from the same desk, so a Roth conversion, a withdrawal order, or an equity sale gets modeled against the return it will land on before anyone acts on it. Based in Phoenix, Arizona, working with clients across the country. Fee-only, no commissions.

Retirement income strategy General retirement planning Retirement withdrawal strategies General tax planning Wealth management Retired Established Professionals Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980)
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Nicholas L

CFP®, Series 65

Gilbert, AZ

Kingdom Wealth Advisers

Nicholas Lombardozzi is a CFP® professional with six years of industry experience, currently serving as the sole advisor at Kingdom Wealth Advisers in Gilbert, AZ. His prior experience includes roles at Creative Planning, Keystone Wealth Partners, Edelman Financial Engines, Edelman Financial Services, and Barrows Sollenberger Group. Kingdom Wealth Advisers provides portfolio management and planning services primarily for individual and high-net-worth clients, as well as retirement plan accounts. The firm employs a Modern Portfolio Theory-based approach favoring passive, long-term strategies and offers fiduciary advice to retirement and IRA accounts with documented client risk tolerance and investment policies.

Passive / index investing Real estate investing Annuities
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Addison T

CFP®, Series 66

Gilbert, AZ

Build Wealth Partners

Addison Taylor is a CFP® with four years of industry experience, currently serving as the sole advisor at Build Wealth Partners in Gilbert, AZ. Previously, Addison worked at Vanguard and has held various roles in business and community organizations, including a position at Tempe Community Action Agency Inc and involvement with Caldwell County BBQ LLC. Build Wealth Partners provides integrated wealth management and business consulting to individuals, high-net-worth clients, and businesses. The firm offers comprehensive financial planning and investment management, employing a combination of passive and active investment vehicles guided by modern portfolio principles.

Business exit / sale strategy Business succession planning Business Financial Management Founder/Business Owner
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David I

Series 66

Chandler, AZ

Vibrant Wealth

David Ingle is a financial advisor at Vibrant Wealth with 12 years of industry experience. He holds a Series 66 designation and has worked at Barrett Financial LLC and Vibrant Wealth Advisors LLC. Outside of his advisory role, he is also an independent insurance agent, dedicating a significant portion of his time to this activity. Vibrant Wealth is an independent advisory firm offering discretionary asset management, financial planning, and a subscription-based financial coaching platform. The firm serves individuals, small businesses, trusts, estates, pooled vehicles, and charities, tailoring its investment approach to client objectives through fundamental and technical analysis, asset allocation, and risk management.

General tax planning General estate planning guidance Cash flow / budgeting
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