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Brooke Palmer

Advisor at J. W. Cole Advisors, Inc. — Sauk City, WI

Updated today

Credentials

Series 66

Experience

10 years

Location

Sauk City, WI 53583

J. W. Cole Advisors, Inc. logo

J. W. Cole Advisors, Inc.

Enterprise

Total advisors

486

Across 206 offices

Clients per advisor

64 Typical

Avg AUM per client

$255,702 Low

HNW client ratio

4% Low

About

Brooke Palmer is a Series 66-licensed financial advisor with nine years of industry experience. She is currently with J.W. Cole Advisors, Inc. and J.W. Cole Financial, Inc., having joined in 2025. Her prior experience includes roles at LPL Financial, Bankers' Bank, and UBS Financial Services. Outside of her advisory work, Palmer has been involved with KD's Bar and Grill and the Lodi Volleyball Club. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, and retirement plans through a network of over 400 independent representatives. The firm provides portfolio management, fee-based financial planning, access to third-party managers, and various managed account solutions, utilizing discretionary and non-discretionary investment approaches.

Client services

Based on J. W. Cole Advisors, Inc.

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops Hourly & fixed rate consulting

Expertise

Based on J. W. Cole Advisors, Inc.

Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)

Occupation focus

Based on J. W. Cole Advisors, Inc.

Retired Founder/Business Owner

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Fee options

Fixed

Flat fees available for financial planning and consulting services; amounts negotiated

Percentage

$0 - $250,000: 1.50% $250,001 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001+: 0.75%

Commissions

IARs may receive commissions for securities and insurance products when acting as registered representatives or insurance agents

Project-based

Up to $350 per hour for financial planning and consulting

Subscriptions

Ongoing financial planning and consulting services may be charged on a recurring fee basis

Other

Account minimum: $10,000 for Transaction-Based Advisory Account Programs; $100,000 for Asset-Based Advisory Account Program; $10,000 for FMAX Program; no minimum for financial planning services but minimum fee applies Minimum fee: Minimum fee generally 0.25%; maximum fee generally 3.00%; exceptions and waivers possible Fee-only: Financial planning and consulting services offered for hourly fees up to $350/hour, flat fees, or ongoing recurring fees

Location

See office

Sauk City, WI

603 Water Street, #5

Sauk City WI 53583

Advisors at this office

2

Most active in

Wisconsin

Work history

10 years of industry experience

J.W. Cole Advisors, Inc.

2025 - Present • 1 year

Tampa, FL

J.W. Cole Financial, Inc.

2025 - Present • 1 year

Tampa, FL

LPL Financial

2021 - 2025 • 4 years

Sauk City, WI

Bankers' Bank

2021 - 2024 • 3 years

Madison, WI

UBS Financial Services

2015 - 2021 • 6 years

Madison, WI

KD's Bar and Grill

2014 - 2019 • 5 years

Lodi, WI

Lodi Volleyball Club

2013 - 2019 • 6 years

Lodi, WI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Michael G

Series 63, Series 65

Wauankee, WI

Greiber Capital Management

Michael Greiber is the principal of Greiber Capital Management, an independent firm based in Wauankee, WI. He holds Series 63 and Series 65 licenses and has nine years of industry experience. He has led Greiber Capital Management since 2016. Greiber Capital Management provides portfolio management services primarily for individual clients, with a focus on retirement assets, asset distribution, and short-term money management. The firm employs a bottom-up value investing approach combining qualitative and financial analysis, offering customized portfolios that include long and short exposures as well as derivatives and leverage.

Retirement income strategy Options & derivatives strategies Active portfolio management
user avatar

Vincent M

Series 65

Waunakee, WI

Marchi Investments LLC

Vincent Marchi is the sole advisor at Marchi Investments LLC in Waunakee, WI. He holds a Series 65 credential and has prior work experience at SquareTrade / Allstate Protection Plans from 2011 to 2024. Marchi Investments LLC provides investment management and financial planning services primarily to individuals and high-net-worth clients. The firm employs a combination of fundamental security analysis and modern portfolio theory, focusing on low-cost indexing and long-term strategies with periodic rebalancing and tactical adjustments.

Wealth management Passive / index investing Founder/Business Owner
user avatar

Scott N

Series 65, Series 63

Middleton, WI

Nelson Financial Services

Scott Nelson is the principal of Nelson Financial Services in Middleton, WI. He holds Series 65 and Series 63 licenses and has 26 years of industry experience. His prior work includes roles at NFP Retirement, Inc., WEA Member Benefits, Amerus, and Massmutual. Nelson Financial Services is an independent, state-registered investment adviser serving individual clients, including high-net-worth individuals, and retirement accounts. The firm employs a passive, long-term buy-and-hold investment approach based on asset allocation using mutual funds and ETFs, with discretionary management and regular portfolio reviews.

Passive / index investing
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Jeremiah O

Series 65, Series 63

Lodi, WI

Diamond Wealth Partners

Jeremiah Olson is a financial advisor with Diamond Wealth Partners in Lodi, WI, holding Series 63 and Series 65 licenses with 16 years of industry experience. His prior work includes roles at NYLIFE Securities LLC, New York Life Insurance Company, Northwestern Mutual Investment Services LLC, and Jessica Schock. Outside of finance, he assists individuals with tasks such as cleaning and errands through his involvement with Papa Pals. Diamond Wealth Partners is an independent, single-advisor registered investment adviser providing comprehensive financial planning and discretionary portfolio management to individuals, corporations, and other advisors. The firm offers services including retirement, trust and estate, and tax planning, using a personalized process and primarily operating virtually with a focus on model portfolios and diversified asset selections.

General retirement planning Wealth management Business exit / sale strategy General estate planning guidance
user avatar

Shannon W

CFP®, Series 63, Series 65

Middleton, WI

Wegner Asset Management, LLC

Shannon Wegner is a CFP® professional with 27 years of industry experience and has been the sole advisor at Wegner Asset Management, LLC since 1998. Based in Middleton, WI, he holds Series 63 and Series 65 licenses. Wegner Asset Management provides discretionary investment management and integrated financial planning to individuals, families, trusts, and estates, managing approximately $68 million across about 51 client relationships. The firm employs a strategic asset allocation approach focused on low-cost, passively managed ETFs and no-load mutual funds, offering fee-only services with quarterly reviews and formal ethics oversight.

General retirement planning Cash flow / budgeting Wealth management Passive / index investing
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R.Philip P

CFP®, Series 63, Series 65

Middleton, WI

Blackhorn Partners

R. Philip Petrowski is a CFP®-designated financial advisor with over 23 years of industry experience. He is the principal of Blackhorn Partners, where he has worked since 2026, following a 15-year tenure at Cambridge Investment Research and its affiliates. Petrowski serves as a board member of the Phi Kappa Sigma International Fraternity and its foundation. Blackhorn Partners provides ongoing portfolio management and financial planning primarily for individuals, including high-net-worth clients, and small businesses. The firm emphasizes long-term, diversified portfolios based on modern portfolio theory, utilizing mutual funds and ETFs with systematic strategies, periodic rebalancing, and regular portfolio reviews.

Wealth management Passive / index investing Tax-loss harvesting General retirement planning
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