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Bruce Keith Gendein

Advisor at OSAIC — Valencia, CA Valencia Blvd.

Updated today

Credentials

ChFC®, Series 63

Experience

48 years

Location

Valencia, CA 91355

OSAIC logo

OSAIC

Institution

Total advisors

7,830

Across 3,558 offices

Clients per advisor

73 Low

Avg AUM per client

$398,336 Typical

HNW client ratio

10% Low

About

Bruce Gendein is a financial advisor at Osaic with 48 years of industry experience. He holds the ChFC® and Series 63 designations and has worked at Senex Insurance Services, Inc. since 1992 and Royal Alliance Associates, Inc. since 1989. Outside of his advisory work, he serves as a trustee overseeing asset management and tax reporting and consults on qualified retirement plans and pension matters for closely held businesses. Osaic Wealth, Inc. serves a diverse range of retail and institutional clients through a large network of financial advisers and multiple advisory platforms. The firm provides integrated brokerage and investment advisory services, financial planning, and access to third-party money managers, utilizing tools such as asset-allocation models and automated rebalancing to construct portfolios across various asset classes.

Client services

Based on OSAIC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on OSAIC

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Based on OSAIC

Founder/Business Owner Executive

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Fee options

Fixed

Fixed or flat fees for financial planning and consulting services generally range up to $25,000, fixed fees for Non-Discretionary Investment Advisory Services range from $500 - $15,000.

Commissions

Advisory Representatives also receive commissions for brokerage and insurance products sold through Osaic Wealth as a broker-dealer.

Project-based

Hourly fees generally range from $0 - $750 per hour for financial planning and consulting, and $50 - $750 per hour for Non-Discretionary Investment Advisory Services.

Other

Account minimum: $5,500 Fee-only: Hourly fees for financial planning or consulting services generally range from $0 - $750 per hour, not exceeding $25,000 total fees. Fixed or flat fees for financial planning and consulting generally range up to $25,000, and fixed fees for Non-Discretionary Investment Advisory Services range from $500 - $15,000, hourly fees $50 - $750 per hour.

Location

See office

Valencia, CA Valencia Blvd.

23734 Valencia Blvd., Suite 200

Valencia CA 91355

Advisors at this office

1

Most active in

California

Work history

48 years of industry experience

Senex Insurance Services, Inc.

1992 - Present • 34 years

Woodland Hills, CA

Royal Alliance Associates, INC.

1989 - Present • 37 years

Woodland Hills, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Daniel B

CFP®, Series 65

Simi Valley, CA

The Butterfield Group LLC

Daniel Boston is a CFP® and Series 65-registered financial advisor with The Butterfield Group LLC, bringing four years of industry experience. Prior to founding The Butterfield Group in 2021, he worked at Rexnord for twelve years. He is also the owner of Paragon Engineering Group, an engineering services business based in Simi Valley, where he manages general operations and business development. The Butterfield Group provides customized investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, small businesses, and charitable organizations. The firm employs an asset-allocation-driven investment approach, incorporating macroeconomic analysis and written Investment Policy Statements, with a client base that includes a broader mix of small businesses and charitable organizations alongside individual and trust clients.

Wealth management Tax-loss harvesting Real estate investing
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Matthew F

Series 65

Simi Valley, CA

SR99Advisors

Matthew Fee is the principal of SR99Advisors and holds a Series 65 designation. He has prior work experience at Benco Dental and Elsevier, spanning over two decades, and has operated a real estate brokerage since 1992. SR99Advisors primarily manages pooled investment vehicles and institutional assets, offering core investment management and pension consulting services. The firm’s approach is influenced by in-house real estate expertise and includes flexibility in billing, with some consulting engagements charged hourly and occasional fee reductions for community-service or pro-bono clients.

Real estate investing Founder/Business Owner
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Richard S

Northridge, CA

Richard N. Sirott Accountancy Corporation

Richard Sirott is the sole advisor at Richard N. Sirott Accountancy Corporation, an independent firm based in Northridge, CA. He holds 29 years of industry experience and has operated his combined accounting and investment advisory practice since 1979. The firm offers customized investment management alongside accounting and tax compliance services, serving individuals, high-net-worth clients, corporations, and other business entities. Richard N. Sirott Accountancy Corporation manages discretionary portfolios using a range of model allocations and employs both fundamental and technical analysis, maintaining accounts with independent custodians.

Active portfolio management Options & derivatives strategies Real estate investing
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Michael H

CFP®, Series 66, Series 65

Simi Valley, CA

Strateon Intelligent Wealth LLC

Michael Halper is a CFP® with six years of industry experience, currently serving as the sole advisor at Strateon Intelligent Wealth LLC. Prior to founding Strateon, he worked at Escient Financial LLC for six years and has extensive background in digital media and studio operations. He is co-founder and director of the Advice-Only Planners Association, a public benefit corporation dedicated to the advice-only financial planning model. Strateon Intelligent Wealth provides financial planning and investment advice through modular and comprehensive engagements, serving individuals, families, and related trusts and estates. The firm operates an advice-only model without managing client assets, focusing on diversified, passive investment recommendations and offering educational workshops, newsletters, and a unique digital asset consulting service.

Founder/Business Owner Executive Established Professionals
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John M

Series 63, Series 66

Valencia, CA

Mears Money Management

John Mears is the principal and sole advisor at Mears Money Management, an independent firm based in Valencia, CA. He holds Series 63 and Series 66 licenses and has 16 years of industry experience. Mears also operates an affiliated accounting practice specializing in tax preparation and is a licensed insurance agent. Mears Money Management provides investment advisory services primarily to individual clients, focusing on portfolio management through referrals to third-party money managers and offering a one-time portfolio "MRI" analysis. The firm uses a long-term, index-fund-based approach aligned with clients’ risk tolerance and financial goals, while conducting due diligence on recommended advisers and providing free educational workshops and newsletters.

Annuities Passive / index investing
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Christian C

Series 66

Porter Ranch, CA

Create Wealth Management, LLC

Christian Carreon is a financial advisor with Create Wealth Management, LLC, holding a Series 66 designation and nine years of industry experience. He has worked at several firms, including All One Wealth, LLC, NPB Financial Group, LLC, Gold Coast Securities, Inc., and RBC Advisors. Outside of his advisory work, he is the owner and CEO of Paradigm Shift Trading, Inc., an educational and mentorship program focused on systematic trading. Create Wealth Management, LLC is an independent, single-advisor firm that provides discretionary investment advisory services to individuals, trusts, retirement plans, and business entities. The firm employs a diverse investment approach incorporating fundamental, technical, quantitative, cyclical, and sector analyses, and utilizes a range of strategies from strategic asset allocation to active instruments such as options and futures.

Options & derivatives strategies Active portfolio management Concentrated stock management
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