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Bruce Eugene Mccook

Advisor at LPL Financial — N Chesterfield, VA

Updated today

Credentials

Series 63, Series 65

Experience

41 years

Location

N Chesterfield, VA

LPL Financial logo

LPL Financial

Institution

Total advisors

22,761

Across 10,460 offices

Clients per advisor

86 Typical

Avg AUM per client

$399,489 Typical

HNW client ratio

34% Very High

About

Bruce Mccook is a financial advisor at LPL Financial with 41 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at firms including Infinex Investments, Virginia Commonwealth Bank, and Primis Bank. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm provides various advisory programs, retirement plan consulting, and brokerage services, offering discretionary and non-discretionary management supported by in-house and third-party research.

Client services

Based on LPL Financial

Financial planning Portfolio management Educational seminars or workshops
Consulting and other non-discretionary advisory services

Expertise

Based on LPL Financial

College savings (529s, UTMA, etc.)

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Fee options

Fixed

Flat fees negotiated between IAR and client for financial planning and consulting services.

Commissions

Commissions and trail fees on brokerage product sales and for insurance products sold by IARs.

Project-based

Hourly fees up to $500 per hour for financial planning and consulting services.

Other

Fee-only: Negotiated flat or hourly fees ranging from $0 to $15,000 or up to $500 per hour for financial planning and consulting services.

Location

See office

N Chesterfield, VA

N Chesterfield VA

Advisors at this office

1

Most active in

Virginia

Work history

41 years of industry experience

LPL Financial LLC

2025 - Present • 1 year

Richmond, VA

Primis Bank

2025 - Present • 1 year

Williamsburg, VA

Virginia Asset Group

2021 - Present • 5 years

Kilmarnock, VA

Infinex Investments, Inc.

2017 - 2025 • 8 years

Meriden, CT

Virginia Commonwealth bank

2017 - 2021 • 4 years

Kilmarnock, VA

Lpl

2016 - 2017 • 1 year

Glen Allen, VA

Park Sterling Bank

2016 - 2017 • 1 year

Glen Allen, VA

OSAIC Institutions, INC.

2009 - 2016 • 7 years

Banc Of America Investment Services, Inc.

1998 - 2009 • 11 years

VA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Randy K

Series 66

Chesterfield, VA

NorthStar Wealth Management LLC

Randy Kolenda is a financial advisor at NorthStar Wealth Management LLC with 15 years of industry experience. He holds the Series 66 designation and has worked at firms including Resurgent Financial Advisors LLC, Kingswood Capital Partners, Hayden Royal, and Wells Fargo Clearing. NorthStar Wealth Management LLC provides discretionary portfolio management and financial planning services to individual and high-net-worth clients. The firm employs a blend of fundamental and technical analysis with modern portfolio theory to build long-term, risk-aligned portfolios and offers an invitation-only Comprehensive Financial Leadership program that coordinates specialists to address complex client needs.

Wealth management General tax planning Charitable giving & philanthropy Founder/Business Owner Retired Established Professionals
user avatar

Lisa R

CFP®

Chesterfield, VA

Robinson Nelson

Lisa Robinson is a CFP® professional and the sole advisor at Robinson Nelson with one year of industry experience. She previously worked at World Financial Group for seven years and holds current roles outside of investment advising as a senior product manager at United Health Group/Optum and a licensed real estate salesperson. Robinson Nelson is an independent registered investment adviser serving individuals, trusts, estates, business owners, and qualified retirement plans. The firm offers discretionary asset management, financial planning, and ERISA plan services with a focus on institutional retirement-plan consulting and pension advisory work.

General retirement planning Wealth management Long-term care insurance Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Established Professionals
user avatar

Kristin M

Series 63, Series 65

Chesterfield, VA

CPR Investments Inc

Kristin Menz Yianni is a financial advisor at CPR Investments Inc. with 16 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at CPR Financial Group and CPR Investments Inc. since 2016, as well as serving as a consultant for CT Executive Benefits Group since 2003. CPR Investments Inc. primarily serves individual investors and also works with businesses, qualified retirement plans, and other financial professionals. The firm employs a multi-manager approach combining third-party registered investment advisors and in-house tactical strategies to manage discretionary portfolios focused on downside risk reduction.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Wealth management Cash flow / budgeting Founder/Business Owner Retired
user avatar

Todd M

Series 65

Chester, VA

HBW Advisory Services LLC

Todd Mccandless is a Series 65-licensed financial advisor with nine years of industry experience, currently with HBW Advisory Services LLC. He has worked at Southern Graphic Systems since 2014 and is involved with McCandless Enterprises LLC, a graphic design business he founded in 2001. Outside of advising, he also works as a graphic specialist at Altria Client Services. HBW Advisory Services manages approximately $1.75 billion in assets and provides asset management, financial planning, and consulting to individuals, families, charitable organizations, businesses, and retirement plans. The firm uses a blended investment approach with third-party money managers and offers a high client load per advisor alongside institutional and intermediary services.

College savings (529s, UTMA, etc.)
user avatar

Trevor B

CFP®, Series 65

Chesterfield, VA

Ritholtz Wealth Management

Trevor Batt is a financial advisor at Ritholtz Wealth Management with eight years of industry experience. He holds the CFP® designation and Series 65 license. Prior to joining Ritholtz in 2025, Trevor worked at Cardinal Financial Planning, Indigenous Technologies, and several other firms across finance and technology sectors. Ritholtz Wealth Management serves both individual and institutional clients, offering comprehensive portfolio management and financial planning through advisor-led services and digital platforms. The firm employs a goal-based investment process emphasizing asset allocation and behavioral finance, managing approximately $9.4 billion in client assets.

Tax-loss harvesting Passive / index investing Options & derivatives strategies Private / alternative investments Founder/Business Owner Executive Technology Professional HENRY (High Earners, Not Rich Yet)
user avatar

Arianne M

CFP®, Series 65

Chesterfield, VA

Facet

Arianne Mc Sellers is a CFP® and Series 65-licensed advisor at Facet with one year of industry experience. Prior to joining Facet, she worked at Garrel Miani Financial Group and operated Abundant Life Financial Coaching Services. Her career also includes roles outside of finance at Sabra Dipping Co. and DSD Partners. Facet Wealth provides subscription-based financial planning and discretionary investment management to individual clients, serving both non-high-net-worth and high-net-worth households primarily through phone, video, and a proprietary web platform. The firm uses technology-driven processes and model-based asset allocations focused on ETFs, with a flat subscription fee structure rather than asset-based fees.

Tax-loss harvesting Private / alternative investments ESG / Sustainable investing General retirement planning
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