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Caleb James Franson

Advisor at Franson Financial LLC — Hayward, WI State Hwy 27

Updated today

Credentials

Series 65

Experience

8 years

Location

Hayward, WI 54843

Franson Financial LLC logo

Franson Financial LLC

Supported

Total advisors

2

Clients per advisor

10 Very Low

Avg AUM per client

$116,849 Very Low

HNW client ratio

0% Very Low

About

Caleb Franson is a Series 65-licensed advisor with eight years of industry experience. He is the principal of Franson Financial LLC, where he has worked since 2022. His prior roles include positions at Ravenwood Capital Management, LLC and FARB Guidance Systems, Inc., as well as involvement with the Diocese of Superior and St Joseph Catholic Church. Franson Financial provides investment management, financial planning, and retirement plan advisory services to individuals, businesses, trusts, and estates. The firm uses a combination of fundamental, cyclical, and technical analysis to manage discretionary portfolios and offers both actively managed and buy-and-hold ETF-based strategies.

Client services

Based on Franson Financial LLC

Financial planning Portfolio management

Expertise

Based on Franson Financial LLC

General retirement planning Income planning Tax strategies for small businesses Wealth management

Occupation focus

Based on Franson Financial LLC

Founder/Business Owner Executive

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Fee options

Fixed

Financial Planning services charged at flat rates or combination of flat and hourly rates, detailed in the client agreement; Retirement Plan Advisory fee is $2,000 per quarter

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $2,500,000: 0.90% $2,500,001 - $5,000,000: 0.80% Over $5,000,000+: Negotiable

Project-based

Financial Planning services charged at hourly rates or flat fees, detailed in the client agreement

Location

Hayward, WI State Hwy 27

10405 State Hwy 27

Hayward WI 54843

Advisors at this office

2

Most active in

Wisconsin

Work history

8 years of industry experience

Diocese of Superior

2025 - 2026 • 1 year

Superior, WI

St Joesph Catholic Church

2023 - 2026 • 3 years

Hayward, WI

Franson Financial LLC

2022 - Present • 4 years

Hayward, WI

FARB Guidance Systems, Inc.

2017 - 2018 • 1 year

Post Falls, ID

Ravenwood Capital Management, LLC

2017 - 2022 • 5 years

Spokane, WA

Unemployed

2017 - 2017 • 1 year

Spokane, WA

DABS Manufacturing Systems, Inc.

2016 - 2017 • 1 year

Kent, WA

Gonzaga University

2016 - 2017 • 1 year

Spokane, WA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Isaac F

Series 65

Hayward, WI

Franson Financial LLC

Isaac Franson is a financial advisor at Franson Financial LLC in Hayward, WI, holding a Series 65 designation with two years of industry experience. Prior to his current role, he worked at Cernick Construction and has been involved in part-time education and self-employment since 2016. Franson Financial provides investment management, retirement plan advisory, and financial planning services primarily to non-high-net-worth individuals, businesses, charitable organizations, trusts, and estates. The firm employs a range of actively managed strategies, including option-enhanced dividend approaches and global macro portfolios, offering both discretionary portfolio management and non-discretionary advice for retirement accounts.

General retirement planning Income planning Tax strategies for small businesses Wealth management Founder/Business Owner Executive
user avatar

Lynn O

Series 63, Series 66

Stone Lake, WI

Ameritas Advisory Services, LLC

Lynn Olson is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 66 credentials and 20 years of industry experience. Her career includes roles at firms such as Bernicke Wealth Management, Ltd., Triad Advisors, Inc., LPL Financial, LLC, and Great Valley Advisor Group, Inc. In addition to her advisory work, she is involved in operational and client service activities through Verso Financial and Fresco Financial Advisers, LLC. Ameritas Advisory Services, LLC provides investment advisory and planning services to a diverse client base, including individuals, high-net-worth investors, retirement plans, charitable organizations, and businesses. The firm offers a range of asset management and financial planning services, utilizing multiple program platforms and third-party managers to build customized portfolios.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Charitable giving & philanthropy Founder/Business Owner Retired Mid-Career Professionals
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Jesse B

Series 63

Hayward, WI

Ameriprise

Jesse Beckermann is a financial advisor with Ameriprise in Hayward, Wisconsin, holding a Series 63 designation and 27 years of industry experience. He has been with Ameriprise and its related entities since 2005. Beckermann serves as treasurer for Hayward Wesleyan Church and is vice president of the Greater Hayward House of Hope. Ameriprise provides retirement-income planning services primarily for individuals nearing or in retirement with significant investable assets, combining research, modeling, and tax-efficiency analysis to deliver tailored, non-discretionary recommendations through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Nathan W

Series 66

Hayward, WI

Edward Jones

Nathan Wanner is a financial advisor at Edward Jones with Series 66 credentials and one year of industry experience. Prior to joining Edward Jones, he spent 13 years working at Slumberland Furniture Inc. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of advisory programs and investment options, supported by a large nationwide network of financial advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Thomas D

CFP®, Series 66

Hayward, WI

Edward Jones

Thomas Danczyk is a CFP® with eight years of industry experience, currently serving as a financial advisor at Edward Jones since 2018. Prior to joining Edward Jones, he worked for two years at Quality Insulation. Outside of his advisory role, he is the head baseball coach for Hayward Community Schools in Hayward, WI. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs and investment strategies supported by a nationwide network of more than 23,000 financial advisors.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Jason K

Series 66

Hayward, WI

Thrivent Investment Management

Jason Kohl is a financial advisor at Thrivent Investment Management with 17 years of industry experience. He holds a Series 66 designation and has been with Thrivent and its related entities since 2014. Outside of his advisory role, Kohl serves as a board director for Rails on Trails Inc., a nonprofit organization that develops and maintains outdoor trail sport and recreation opportunities in Washburn County, and he is also an assistant track and field coach for the Spooner Area School District. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors. The firm offers goal-based planning on a broad range of topics and allows clients to combine planning with managed-account options while keeping the services separate.

Business ownership considerations
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