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Carol Gosho

Advisor at Gosho Financial Group

Updated today

Location

San Mateo, CA 94403

Credentials

CFP®, Series 63, Series 65

Industry experience

25 years

About

Carol Gosho is a Certified Financial Planner® with 24 years of industry experience. She has been the principal advisor at Gosho Financial Group since 2011. The firm serves individuals, families, businesses, trusts, estates, donor-advised funds, and retirement plan participants by providing fee-based investment advisory services and non-discretionary financial planning. Gosho Financial Group employs a tactical allocation approach using fundamental, technical, and cyclical analysis to manage custom discretionary portfolios and offers educational seminars and plan-level consulting as part of its pension services.

Client services

Based on Gosho Financial Group

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops
Eldercare financial planning; estate settlement coordination

Expertise

Based on Gosho Financial Group

Retirement income strategy Income planning Elder care planning General tax planning Cash flow / budgeting

Demographic focus

Based on Gosho Financial Group

Approaching retirement

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Fee options

Fixed

Fixed fees for financial planning services ranging from $2,500 to $50,000 depending on complexity

Percentage

1.25% to 0.5% per annum depending on type, complexity, and size of account/relationship

Project-based

$100-$500 per hour, negotiated and agreed upon in advance

Other

Account minimum: $500,000 (with discretionary acceptance of lower amounts at sole discretion of advisor) Fee-only: Hourly fees $100-$500 per hour; Fixed fees $2,500-$50,000 per plan depending on complexity

Location

1900 S Norfolk Street, Suite 350

San Mateo, CA 94403

Most active in

California

Work history

Gosho Financial Group

2011 - Present (15 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Kevin M

CFP®, Series 65

Menlo Park, CA

Oak Peak Financial

Kevin Martin is a CFP® and Series 65-registered advisor with 10 years of industry experience. He is the principal of Oak Peak Financial, an independent advisory firm he has led since 2015. Prior to founding Oak Peak Financial, he worked at InSpeed Networks for three years. In addition to his advisory role, Martin is an IRS Enrolled Agent and provides tax preparation services as a separate engagement. Oak Peak Financial serves individual investors, including high-net-worth clients, and retirement-plan sponsors with financial planning, portfolio management, and retirement-plan consulting. The firm follows a fiduciary standard and employs a diversified, tax-efficient investment approach based on Modern Portfolio Theory, typically using low-cost index funds and ETFs alongside select individual securities and fixed income.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General retirement planning Retirement withdrawal strategies

Deirdre H

CFP®

Menlo Park, CA

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Financial Planning for What Matters Most Your financial plan should reflect what matters most to you. I begin every client relationship by understanding your values and goals. Together, we review where your money is going and identify opportunities for saving, investing, and living the life you envision. We then integrate relevant planning areas such as investment analysis, retirement planning, tax strategies, education funding, risk management, and estate planning. Financial planning can often feel overwhelming, so I organize the process into clear, manageable steps and strive to make complex concepts understandable. We begin with your most urgent priorities and incorporate additional tasks as we make progress, building momentum together. With a background in engineering and technical project management, I bring a structured, creative, and thoughtful approach to every conversation, ensuring each step is purposeful and aligned with your goals. Whether you're seeking comprehensive or hourly planning, our work is tailored to the topics that matter most to you. My process stays grounded in your values, so each step supports your unique goals and priorities. As a fiduciary, I always put your interests first, offering honest guidance and clear, transparent fees. Whether you want hands-on support or prefer to implement your plan yourself, I'll provide a complete and actionable roadmap for your financial journey. My practice is built on trust, transparency, and a deep commitment to my clients' success. Nothing is more rewarding to me than seeing clients become thoughtful stewards of their wealth, gaining clarity and confidence, and building a future rooted in what matters most.

Wealth management General retirement planning General tax planning HENRY (High Earners, Not Rich Yet)
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Mark L

Series 63, Series 65

Mountain View, CA

Ardent Capital

Mark Liu is a financial advisor at Ardent Capital with 26 years of industry experience. He has been with Ardent Capital since 2005 and holds Series 63 and Series 65 designations. Ardent Capital provides discretionary portfolio management for affluent individuals, corporations, and trusts, overseeing investments in brokerage and IRA accounts under limited power of attorney. The firm emphasizes asset allocation across various asset classes with a focus on long-term holdings and uses third-party research to inform investment decisions.

Active portfolio management
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Jie S

CFA®

Palo Alto, CA

Jie Shen, CFA

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Wealth management

Aaron A

CFP®

Foster City, CA

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Equity Recipients (RS/RSU, SOP, ESPP) Dual Income Family Parents
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William P

CFP®, Series 66

Redwood City, CA

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College savings (529s, UTMA, etc.) Business ownership considerations
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