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Chad Lund

Advisor at Cetera

Updated today

Location

Redwood Falls, MN 56283

Credentials

Series 63, Series 65

Industry experience

26 years

About

Chad Lund is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and bringing 26 years of industry experience. He has worked at Cetera and its affiliates since 2021 and previously spent seven years with VOYA Financial Advisors. Lund serves on the boards of Dakota Futures, Inc. and Dakota Finance Corporation, Inc., organizations focused on community development and economic growth. Cetera Investment Advisers serves a diverse client base including individual, high-net-worth, institutional, and retirement-plan clients through a network of over 6,800 advisors. The firm offers a range of portfolio management and fiduciary solutions, combining advisor-managed accounts with firm-sponsored and third-party model portfolios.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy

Occupation focus

Based on Cetera

Founder/Business Owner Executive Retired

Demographic focus

Based on Cetera

HENRY (High Earners, Not Rich Yet) Approaching retirement

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Fee options

Fixed

Flat fees for financial planning and consulting negotiated with client

Percentage

$0 - $250,000: Up to 2.75% $250,001 - $500,000: Up to 2.50% $500,001 - $750,000: Up to 2.00% $750,001 - $1,000,000: Up to 1.75% $1,000,001 - $2,000,000: Up to 1.50% $2,000,001 - $5,000,000: Up to 1.25% $5,000,001+: As low as 0.75% (varies by program)

Project-based

Hourly consulting and financial planning rates negotiated with client

Other

Account minimum: $5,000 Minimum fee: Minimum program fees ranging from $99 to $199 annually depending on program Fee-only: Flat or hourly fees for financial planning and consulting services, negotiated case-by-case

Location

229 S Mill St

Redwood Falls, MN 56283

Most active in

Minnesota

Work history

Cetera

2023 - Present (3 years)

Cetera Wealth Services, LLC

2021 - Present (5 years)

VOYA Financial Advisors

2014 - 2021 (7 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Anton M

CFP®, Series 63

Redwood Falls, MN

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Anton Madsen is a CFP® with 12 years of industry experience, currently serving as an advisor at Stone Steps Financial, LLC. He has previously worked with XY Investment Solutions, LLC and NewLeaf Financial Guidance, LLC. Madsen is also the founder and owner of AdviserCo, Inc. Stone Steps Financial is a fee-only advisory firm that provides comprehensive financial planning and investment management primarily to individuals and high-net-worth clients. The firm employs a passive, asset-class-based investment approach using index mutual funds and ETFs to build tax-efficient, low-turnover portfolios tailored to client goals and risk tolerance.

Retirement income strategy Income planning Social Security optimization College savings (529s, UTMA, etc.) Executive Founder/Business Owner
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Redwood Falls, MN

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Executive Founder/Business Owner
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Wabasso, MN

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Duane H

ChFC®, Series 63

Redwood Falls, MN

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Duane Heiling is a financial advisor with Ameriprise, holding the ChFC® and Series 63 designations and bringing 32 years of industry experience. He has been with Ameriprise and its affiliated entities since 1993. Outside of his advisory role, he serves on the Board of Directors for RACF as secretary, acts as treasurer for Country Sno Riders, and holds a supervisory position with Willow Lake Township. Ameriprise offers a retirement-income planning service targeting individuals approaching or in retirement with substantial investable assets, providing detailed written recommendations on income sources, Social Security options, and tax-efficient withdrawal strategies. The firm combines research, modeling, and tax analysis to support clients, with a focus on assets managed within Ameriprise accounts.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Brett B

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Redwood Falls, MN

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Brett Bergeson is a financial advisor at Thrivent Investment Management with one year of industry experience. He holds a Series 66 designation and previously worked in education for several years, including roles at Redwood Area School District and Janesville-Waldorf-Pemberton School District. Outside of his advisory role, Brett serves as a deacon at the Evangelical Free Church in Redwood Falls, where he assists with building upkeep and material approvals. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a large network of advisors. The firm offers holistic, goal-based financial planning that covers a broad range of topics and allows clients to combine planning with managed-account programs under a consolidated billing option.

Business ownership considerations
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Nathan S

ChFC®, Series 66

Redwood Falls, MN

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Business ownership considerations
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