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Chad Edward Shafer

Advisor at Cetera — Baldwin, WI

Updated today

Credentials

PFS™, Series 63, Series 65

Experience

18 years

Location

Baldwin, WI 54002

Cetera logo

Cetera

Institution

Total advisors

10,209

Across 5,116 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Chad Shafer is a financial advisor with Cetera who holds the PFS™ designation along with Series 63 and 65 licenses and has 18 years of industry experience. He has worked with Avantax Investment Services, Inc. for 18 years and leads Shafer Financial Services, SC, a tax preparation and accounting business. Additionally, he serves as a volunteer firefighter with United Fire & Rescue and owns a kayak rental and storage business in Baldwin, WI. Cetera Investment Advisers LLC is a large SEC-registered firm serving individual and institutional clients through a nationwide network of independent advisors. The firm offers a range of portfolio management and financial planning services, operating a multi-manager platform with diverse program options and more than $256 billion in assets under management.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Baldwin, WI

550 Tenth Ave, Suite 101

Baldwin WI 54002

Advisors at this office

2

Most active in

Wisconsin

Work history

18 years of industry experience

Cetera

2025 - Present • 1 year

Schaumburg, IL

Cetera Wealth Services, LLC

2025 - Present • 1 year

Baldwin, WI

Tax-Smart Advisory Group LLC

2023 - Present • 3 years

New Richmond, WI

Headed North, LLC

2019 - Present • 7 years

Baldwin, WI

Avantax Investment Services, Inc.

2007 - 2025 • 18 years

Baldwin, WI

Shafer Financial Services, SC

2005 - Present • 21 years

Baldwin, WI

Shafer Financial Services

2005 - Present • 21 years

Baldwin, WI

United Fire & Rescue

2004 - Present • 22 years

Baldwin, WI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Angela T

Series 65

River Falls, WI

Portfolio Design Services, LLC

Angela Tille is a financial advisor at Portfolio Design Services, LLC with six years of industry experience. She holds a Series 65 designation and has worked exclusively with Portfolio Design Services since 2019, following a 13-year period of experience with the Tille Family. Portfolio Design Services, LLC provides discretionary asset management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, trusts, and estates. The firm customizes investment strategies based on client goals, time horizon, and risk tolerance, managing accounts primarily on a discretionary basis with regular reviews and rebalancing.

Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Retirement income strategy Founder/Business Owner Retired
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Bradley O

Series 65

River Falls, WI

Portfolio Design Services, LLC

Bradley Olson is a financial advisor at Portfolio Design Services, LLC with 19 years of industry experience. He holds a Series 65 designation and has been with Portfolio Design Services since 2007. Portfolio Design Services, LLC provides discretionary asset management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, trusts, and estates. The firm customizes investment strategies based on clients’ goals, time horizons, and risk tolerance, managing accounts primarily on a discretionary basis with regular reviews and rebalancing.

Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Retirement income strategy Founder/Business Owner Retired
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Paul K

Series 66

New Richmond, WI

T/R Financial Management Group, LLC

Paul Kluskowski is a financial advisor at T/R Financial Management Group, LLC with 26 years of industry experience. He holds a Series 66 designation and has worked at Lotus Investment Management, LLC from 2006 to 2019. In addition to his advisory role, he is the managing member of Cobalt Tax Services, LLC, a tax preparation and consultation business. T/R Financial Management Group provides personalized, discretionary investment management and financial planning primarily to individual clients and trusts. The firm employs a blend of proprietary technical, cyclical, and fundamental analysis to construct diversified portfolios, operating as a fee-only adviser that does not sell commission products.

Equity compensation tax strategy Active portfolio management Retired
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Michael P

Series 66

River Falls, WI

CX Institutional, LLC

Michael Pepin is a financial advisor with CX Institutional, LLC, holding a Series 66 designation and 18 years of industry experience. His prior roles include positions at Securities America Advisors, Securities America, Inc., and First Allied Advisory Services. He volunteers as an adult community education instructor teaching financial topics and serves on the board of a local nonprofit addressing homelessness and hunger. CX Institutional serves individuals, high-net-worth clients, charitable organizations, and business entities with portfolio management, financial planning, and retirement plan consulting. The firm employs a multi-strategy investment process across various asset classes, integrating financial planning and utilizing third-party technology, with offerings that include specialized strategy portfolios and both wrap and non-wrap program structures.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Concentrated stock management Options & derivatives strategies
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Linda S

ChFC®, Series 63

New Richmond, WI

Alera Investment Advisors, LLC

Linda Skoglund is a ChFC® credentialed financial advisor with 34 years of industry experience. She is currently with Alera Investment Advisors, LLC and has prior experience at Cambridge Investment Research Advisors and Ja Counter. Skoglund serves on the board of Alera Group and is president of 2LMK, LLC, a family limited partnership managing investment accounts and rental properties including farmland and a rental property in Costa Rica. Alera Investment Advisors provides investment management, financial planning, and retirement-plan advisory services to a diverse client base including individuals, families, trusts, businesses, and institutions. The firm employs a primarily long-term, fundamental analysis-driven investment approach and integrates its advisory services with insurance and pension consulting platforms.

Wealth management
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Andrew R

Series 66

New Richmond, WI

Alera Investment Advisors, LLC

Andrew Rineck is a financial advisor with Alera Investment Advisors, LLC and holds a Series 66 designation. He has 10 years of industry experience, including prior roles at Cambridge Investment Research and its affiliates. Outside of his advisory work, he serves as a captain and firefighter for the City of River Falls and works as a tax preparer. Alera Investment Advisors, LLC provides investment management, financial planning, and retirement plan advisory services to individuals, families, trusts, businesses, and institutions. The firm employs a long-term investment approach using a combination of internal management, affiliate platforms, and independent managers, serving both retail investors and plan sponsors.

Wealth management
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