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Craig D La Fay

Advisor at Cetera — Tabernacle, NJ

Updated today

Credentials

Series 66

Experience

1 year

Location

Tabernacle, NJ

Cetera logo

Cetera

Institution

Total advisors

10,182

Across 5,099 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Craig La Fay is a financial advisor with Cetera, holding a Series 66 designation and one year of industry experience. His prior work includes roles at Edward Jones and several companies in the healthcare and scientific sectors. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base that includes individuals, retirement plans, corporate and charitable entities, and institutional accounts. The firm offers a multi-manager platform with various portfolio management options, combining discretionary and non-discretionary services across multiple program structures and custodians.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Tabernacle, NJ

Tabernacle NJ

Advisors at this office

1

Most active in

New Jersey · New York

Work history

1 year of industry experience

Cetera

2026 - Present • 1 year

Schaumburg, IL

Concord Wealth Management

2026 - Present • 1 year

East Concord, NY

CETERA Financial Specialists LLC

2026 - Present • 1 year

Schaumburg, IL

Edward Jones

2024 - 2026 • 2 years

St Louis, MO

Unemployed

2024 - 2024 • 1 year

Tabernacle, NJ

Mindera Health

2023 - 2024 • 1 year

San Diego, CA

miR Scientific

2022 - 2023 • 1 year

Tabernacle, NJ

Exact Sciences

2018 - 2022 • 4 years

Tabernacle, NJ

Unemployed

2018 - 2018 • 1 year

Tabernacle, NJ

Salix Pharmaceuticals

2017 - 2018 • 1 year

Tabernacle, NJ

Unemployed

2017 - 2017 • 1 year

Tabernacle, NJ

KEW, Inc.

2015 - 2017 • 2 years

Tabernacle, NJ

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Stephen D

CFP®, Series 63, Series 65

Marlton, NJ

De Cesare Retirement Specialists

Stephen De Cesare is a CFP® professional with 26 years of industry experience, currently serving as the principal of De Cesare Retirement Specialists since 2008. His prior roles include positions at Triad Advisors, LLC, Royal Alliance Associates, Inc., Investment Advisors Asset Management, LLC, and Investment Advisors & Consultants, Inc. In addition to his advisory work, he is an independent insurance broker. De Cesare Retirement Specialists provides portfolio management, financial planning, and consulting services to individuals, trusts, estates, charitable organizations, and business entities. The firm employs a combination of quantitative and qualitative investment methods, offers both discretionary and non-discretionary services, and incorporates a range of strategies including leveraged and inverse funds as well as crypto-focused ETFs for clients with higher risk tolerance.

General retirement planning Income planning
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Santino R

Series 66

Marlton, NJ

Mass Mutual Investors Services

Santino Rao is a financial advisor at MassMutual Investors Services with a Series 66 designation and one year of industry experience. Prior to joining MassMutual, he held positions at TD Bank, Rowan University, and Ocean Casino & Resort. MassMutual Investors Services is a broker-dealer and SEC-registered investment adviser that provides financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers a range of programs including wrap and money-manager services, along with educational seminars.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Phyllis S

CFP®, CFA®, Series 65

Moorestown, NJ

Arrington Financial Advisors, LLC

Phyllis Storms is a financial advisor at Arrington Financial Advisors, LLC with 17 years of industry experience. She holds the CFP®, CFA®, and Series 65 designations and has worked at Touchstone Financial Advisors since 2011. Arrington Financial Advisors provides financial planning and discretionary investment management to individuals, trusts, and estates. The firm employs a top-down investment approach combining active and passive strategies, serving a diverse client base including retail, institutional, and charitable entities.

General retirement planning General tax planning Wealth management Retirement income strategy
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Edward G

CFP®, Series 66

Marlton, NJ

Financial Life Planning, LLC

Edward Goldstein is a Certified Financial Planner® with over 22 years of experience in the financial services industry. He has been the principal advisor at Financial Life Planning, LLC since 2008. Financial Life Planning, LLC provides comprehensive financial planning, consulting, and portfolio management services to individuals, families, small business owners, trusts, estates, and retirement plan participants. The firm uses customized, diversified portfolios primarily consisting of ETFs, mutual funds, and individual securities, supported by continuous supervision and advanced planning tools such as Monte Carlo analysis.

College savings (529s, UTMA, etc.) Business exit / sale strategy Founder/Business Owner
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Francis M

CFP®, Series 66

Cherry Hill, NJ

CoAdjutant Financial Planning Services

Francis Manella is a CFP® professional with 17 years of experience in the financial services industry. He is currently with CoAdjutant Financial Planning Services and has previously worked at OSAIC Wealth, Emoney Planning Services, American Portfolios, and MassMutual Greater Philadelphia. CoAdjutant Financial Planning Services provides outsourced, white-label financial planning and support primarily to other investment adviser representatives and business owners. The firm specializes in creating compliance-tested, comprehensive financial plans using deterministic and probabilistic projections, focusing on practice support and compliance rather than direct client asset management.

Life insurance needs analysis Disability insurance Long-term care insurance General retirement planning Equity compensation tax strategy Founder/Business Owner Executive
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Alan G

Series 63, Series 65

Marlton, NJ

Pine Valley Private Wealth

Alan Gottlob is a financial advisor at Pine Valley Private Wealth with 41 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Ethos Financial Group, LLC, TFS Securities, Inc., and Shingle Oak Advisors, LLC. He serves as a board member of West Bay Holdings Ltd., providing oversight in strategic, capital, solvency, and actuarial governance matters. Pine Valley Private Wealth offers financial planning and consulting services to individuals, retirement and profit-sharing plans, trusts, estates, charitable organizations, and businesses. The firm refers clients seeking investment management to an unaffiliated registered advisor and focuses on comprehensive planning engagements under written agreements without directly managing client assets.

Business succession planning General estate planning guidance Retirement income strategy Tax strategies for small businesses Life insurance needs analysis
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