user avatar

Craig Willeke

Advisor at Eagle Strategies (NY Life)

Updated today

Location

Lincoln, NE 68508

Credentials

Series 63, Series 65

Industry experience

23 years

About

Craig Willeke is a financial advisor with Eagle Strategies (New York Life) based in Lincoln, NE, holding Series 63 and Series 65 credentials and bringing 22 years of industry experience. He has operated Willeke Financial Group, LLC since 2006 and has experience with NYLIFE Securities Inc and New York Life since 2003. Outside of his advisory work, he owns a drive-through coffee shop called Cafe is our Religion, LLC, and he sells photography online. Eagle Strategies serves individuals, employer-sponsored retirement plans, trusts, charitable organizations, and corporate clients by providing financial planning, investment advisory, and retirement plan consulting services. The firm emphasizes client-directed solutions and the use of third-party managers and model portfolios and operates as an indirect subsidiary of New York Life, coordinating investment advice with affiliated insurance and broker-dealer entities.

Client services

Based on Eagle Strategies (NY Life)

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Eagle Strategies (NY Life)

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Annuities

Occupation focus

Based on Eagle Strategies (NY Life)

Retired Founder/Business Owner Executive

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0+: Up to 0.80% annually for Eagle Retirement Plan Consulting Program (CP), fees may be tiered based on asset levels $0+: 0.05% to 0.80% annually for ERISA Investment Manager Program (EIMP), fees may be tiered based on asset levels $0+: 0% to 1.25% annually for Co-Advisory Program (fees are negotiable and charged in addition to Co-Adviser fees) $25,000+: 0% to 1.00% annually for New York Life Premier Advisory Variable Annuity (Advisory VA), fee applies only during accumulation phase

Commissions

IARs receive commissions for insurance, annuities (except Advisory VA), and securities products sold as registered representatives or insurance agents, in addition to advisory fees

Project-based

Hourly fee for advice generally ranges from $100 to $400 per hour, engagements typically not exceeding 12 hours

Subscriptions

Ongoing Subscription Agreement for financial planning services with fees agreed for up to five years, paid annually, monthly or quarterly

Other

Account minimum: $25,000 for the New York Life Premier Advisory Variable Annuity; no minimum for other advisory programs though some third-party managers or co-advisers may have minimums which can be waived or negotiated Minimum fee: Financial planning fees generally range from $500 to $45,000 per plan; financial seminar fees generally range from $35 to $200 per attendee; hourly advice fees generally range from $100 to $400 per hour Fee-only: Financial planning fees, fee-based hourly advice, and financial seminar fees as noted under minimum_fee

Location

1221 N Street, Suite 800

Lincoln, NE 68508

Most active in

Nebraska · Texas

Work history

Cafe is our Religion, LLC

2024 - Present (2 years)

Generation Strategies, LLC

2018 - 2025 (7 years)

Willeke Financial Group, LLC

2006 - Present (20 years)

NYLIFE Securities Inc

2003 - Present (23 years)

New York LIfe

2003 - Present (23 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Joseph R

Series 63, Series 65

Lincoln, NE

TRJ Wealth Management, Inc.

Joseph Reeves is the sole advisor at TRJ Wealth Management, Inc., an independent firm based in Lincoln, Nebraska. He holds Series 63 and Series 65 licenses and has 37 years of experience in the industry. Since founding TRJ Wealth Management in 2001, he has focused on providing investment advisory services. Outside of advisory work, he assists with a family-owned relaxation therapy wellness facility, Q-Wellness LLC, contributing around 25 hours per month. TRJ Wealth Management serves individuals, trusts, estates, pension and profit-sharing plans, and corporate clients, emphasizing customized investment policy development, strategic asset allocation, and oversight of third-party money managers through managed account programs. The firm manages a small client base and primarily acts as an overseer rather than a primary discretionary manager.

Wealth management
user avatar

Matthew B

CFP®, Series 65

Lincoln, NE

MJB Financial Planning

Matthew Buckwalter is a Certified Financial Planner™ (CFP®) with 19 years of industry experience. He has been the sole advisor at MJB Financial Planning since 2006, operating an independent, fee-only fiduciary practice in Lincoln, Nebraska. MJB Financial Planning serves individuals and families typically with at least $1 million in billable assets, providing integrated wealth management that combines financial planning and investment management. The firm employs a long-term, Modern Portfolio Theory–based approach using low-cost mutual funds and ETFs, incorporates held-away accounts in its comprehensive planning, and offers a structured pathway from limited-scope planning to full advisory relationships.

Wealth management
user avatar

Connie R

Series 63, Series 65

Lincoln, NE

Liberty Advisers Inc.

Connie Reha is a financial advisor at Liberty Advisers Inc. in Lincoln, Nebraska, with 21 years of industry experience. She holds Series 63 and Series 65 licenses and has held leadership roles including president and chief compliance officer of Liberty Wealth Management Inc. and Reha Inc., insurance agencies offering life, health, long-term care insurance, and annuities. Liberty Advisers Inc. provides discretionary and non-discretionary portfolio management, financial planning, and advisory services to business owners, families, individuals, and high-net-worth clients. The firm manages approximately $19.9 million across about 61 client relationships, tailoring investment programs to client objectives and risk tolerance using a range of strategies and offering both modular and comprehensive planning engagements.

Retirement income strategy Social Security optimization General estate planning guidance Cash flow / budgeting Options & derivatives strategies Founder/Business Owner Retired
user avatar

Bradley E

CFP®, Series 65, Series 66

Lincoln, NE

P23 Financial, Inc

Bradley Ewerth is a CFP® professional with 20 years of experience in financial advising. He is the principal of P23 Financial, Inc. and has held various roles including managing a certified public accounting firm and involvement in commercial real estate management. Outside of financial advising, he is active as president of Ewerth & Associates CPA, which provides tax consulting, accounting, and college planning services. P23 Financial, Inc. offers fee-based financial planning and serves as a liaison to third-party investment managers, focusing on educational seminars and fixed-fee financial plans. The firm does not manage client assets directly but monitors third-party managers’ performance and assists clients with administrative tasks.

Wealth management Retirement income strategy Debt management
user avatar

Cindy H

Series 63, Series 65

Lincoln, NE

Foy Financial Services, Inc.

Cindy Hunter is a financial advisor at Foy Financial Services, Inc. in Lincoln, NE, holding Series 63 and Series 65 licenses with two years of industry experience. She has been associated with Foy Financial Services since 2001. Foy Financial Services primarily serves individual investors, including high-net-worth clients, offering discretionary portfolio management along with financial, retirement, and estate planning services. The firm utilizes its SELECTOR Money Management Program, a trend-following, technical-analysis based asset-allocation strategy implemented through mutual funds, ETFs, and variable subaccounts.

General retirement planning General estate planning guidance Income planning Retirement income strategy Young Professionals Approaching retirement Retired
user avatar

John D

CFP®, Series 65

Lincoln, NE

AlphaOmega Wealth Management, LLC

John Dannenbring is a CFP® professional with six years of experience in financial advising. He is the sole advisor at AlphaOmega Wealth Management, LLC and has prior experience at Pittenger & Anderson, Inc. and Ameritas Investment Partners. In addition to his advisory work, John lectures on personal finance at the University of Nebraska-Lincoln. AlphaOmega Wealth Management, LLC provides investment management and financial planning services to individuals, high-net-worth clients, corporations, and employer plan sponsors. The firm combines passive and active investment strategies based on individualized policies and offers portfolio management for institutional clients, maintaining a selective, hands-on approach with a small client base.

Business sale tax planning Business ownership considerations College savings (529s, UTMA, etc.) Founder/Business Owner Educators, Teachers, and Academics
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")