Cynthia D Rivas

Advisor at Merrill — Gainesville, GA Jesse Jewel Pkwy

Updated today

Credentials

Series 66

Experience

1 year

Location

Gainesville, GA 30501

Merrill logo

Merrill

Institution

Total advisors

25,558

Across 3,163 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Cynthia Rivas is a Financial Advisor at Merrill Lynch Wealth Management, where she works with individuals and families on investment management, retirement planning, portfolio strategy, and long-term financial planning. She holds the FINRA Series 7 and Series 66 registrations and has earned both the Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA) designations, reflecting her focus on retirement planning and investment advisory services. Cynthia is fluent in English and Spanish, allowing her to serve clients from diverse backgrounds.

She earned a Bachelor's Degree from Georgia Gwinnett College. Cynthia's approach emphasizes building long-term relationships by understanding her clients' goals, priorities, and visions for the future. She encourages open communication so clients feel comfortable discussing their changing financial needs over time.

Outside of her professional work, Cynthia enjoys traveling, running—including completing half and full marathons—fitness activities, cooking, dancing, hiking, soccer, reading, and spending time with family and friends. Her Salvadoran heritage and family are important to her and influence her commitment to relationships, hard work, and careful planning.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

General retirement planning Retirement income strategy Income planning Wealth management Passive / index investing

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Gainesville, GA Jesse Jewel Pkwy

340 Jesse Jewel Pkwy

Gainesville GA 30501

Advisors at this office

8

Most active in

Georgia · Texas

Work history

1 year of industry experience

Bank of America, N.A.

2025 - Present • 1 year

Oakwood, GA

Merrill

2025 - Present • 1 year

Oakwood, GA

Extended Travel

2024 - 2025 • 1 year

Buford, GA

Amazon

2022 - 2024 • 2 years

Braselton, GA

Amazon

2021 - 2022 • 1 year

Bessemer, AL

Wells Fargo

2016 - 2021 • 5 years

Buford, GA

Georgia Gwinnett College

2016 - 2020 • 4 years

Lawrenceville, GA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Matthew G

Series 63, Series 65

Buford, GA

Stirlingshire Investments

Matthew Greene is a financial advisor at Stirlingshire Investments with 26 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including Allstate Insurance Co., Ameriprise Financial Services, and Banc of America Investment Services. He is also the owner of Greene Financial Services LLC, which focuses on life insurance and fixed annuity sales. Stirlingshire Investments serves individuals, trusts, and other entities with discretionary portfolio management, financial planning, and IRA rollover advice, offering a wide range of investment options tailored to client profiles. The firm employs multiple analytical methods to construct and manage portfolios and operates with a broker-dealer affiliation that requires clients to use designated custodial services.

Active portfolio management Options & derivatives strategies Private / alternative investments Annuities
user avatar

Raymond H

Series 65

Gainesville, GA

Comprehensive Financial Planning Inc

Raymond Howe is a financial advisor at Comprehensive Financial Planning, Inc. in Gainesville, GA, holding a Series 65 designation with 14 years of industry experience. He has been with the firm since 1993, which he has operated independently. Comprehensive Financial Planning, Inc. provides discretionary portfolio management and limited financial planning services to individuals, trusts, estates, and charitable organizations. The firm employs a value-oriented, long-term investment approach focused on a concentrated portfolio of individual stocks and bonds, typically holding positions for three to ten years, and combines planning services exclusively with portfolio management.

Concentrated stock management General retirement planning
user avatar

John H

CFP®, PFS™, Series 63

Gainesville, GA

Focus Advisory, Ltd.

John Howard is a financial advisor at Focus Advisory, Ltd. in Marietta, GA, holding CFP®, PFS™, and Series 63 credentials with 22 years of industry experience. His prior experience includes roles at Mercer Global Advisors Inc. and Resource Planning Group, Ltd. Focus Advisory, Ltd. provides wealth management, discretionary investment management, financial planning, and trustee services to individuals, high-net-worth clients, trusts, estates, and businesses. The firm employs a long-term, strategic asset allocation approach using ETFs, low-cost mutual funds, and individual securities, implementing portfolios on a discretionary basis with attention to tax harvesting, risk management, and cash needs.

Wealth management
user avatar

Michael B

Series 66

Gainesville, GA

Perfetta Capital, LLC

Michael Brooks is a financial advisor at Perfetta Capital, LLC with 17 years of industry experience. He holds a Series 66 designation and previously worked for Sentara Capital LLC for 12 years. In addition to his advisory role, he has been an independent insurance agent since 2009, focusing on insurance sales and service. Perfetta Capital, LLC provides investment advisory and discretionary managed-account services to individuals, high-net-worth clients, and employer-sponsored retirement plans. The firm offers retirement-plan consulting with a focus on plan design, investment selection, participant education, and co-fiduciary assistance, employing diversified asset-allocation strategies tailored to client objectives and risk tolerance.

Annuities Retirement plans for business owners (SEP, solo 401k) General retirement planning Retirement withdrawal strategies
user avatar

Tracey G

CFP®, Series 63, Series 65

Gainesville, GA

Blossom Balance LLC

Tracey Gordineer is a CFP® with six years of industry experience, currently serving as the principal of Blossom Balance LLC in Gainesville, GA. She has worked at Paramount Investment Advisors and North Georgia Accounting, among other firms. Gordineer is also CEO of Blossom Balance Tax LLC and COO of CASCFO Advisory, where she manages tax preparation services and provides business development for tax and accounting staffing firms. Blossom Balance LLC offers investment advisory and financial planning services to individual and high-net-worth clients, using strategies such as strategic asset allocation and dollar-cost averaging. The firm integrates tax and accounting services through an affiliated company, providing clients with flexible options tailored to their financial goals.

Annuities General estate planning guidance
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Daniel P

Series 66

Buford, GA

Daxmar Advisors

Daniel Pascu is a financial advisor at Daxmar Advisors with seven years of industry experience. He holds a Series 66 designation and previously worked briefly at Edward Jones in 2017. Daxmar Advisors provides fee-based portfolio management primarily for individual and household accounts through separately managed accounts at third-party custodians. The firm combines fundamental research with technical analysis to manage actively traded model portfolios focused on common stocks, ETFs, and closed-end funds, and also offers consulting services and published market commentary.

Active portfolio management Tax-loss harvesting
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