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Dale Louie Herndon

Advisor at Equitable Advisors — Holmes Beach, FL

Updated today

Credentials

Series 63, Series 65

Experience

28 years

Location

Holmes Beach, FL

Equitable Advisors logo

Equitable Advisors

Institution

Total advisors

4,648

Across 971 offices

Clients per advisor

16 Very Low

Avg AUM per client

$609,299 High

HNW client ratio

47% Very High

About

Dale Herndon is a financial advisor with Equitable Advisors, holding Series 63 and Series 65 licenses and 28 years of industry experience. His prior roles include positions at Stifel Independent Advisors, LLC, Wells Fargo Advisors, and Prudential Equity Group, LLC. Equitable Advisors provides financial planning, retirement plan consulting, and asset-management services to individuals, pension and profit-sharing plans, corporations, charitable organizations, and other institutional clients. The firm uses a range of advisory models including third-party TAMPs and LPL-sponsored programs to deliver personalized investment solutions.

Client services

Based on Equitable Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equitable Advisors

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance

Occupation focus

Based on Equitable Advisors

Founder/Business Owner Retired Executive

Demographic focus

Based on Equitable Advisors

Approaching retirement Sandwich Generation

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Fee options

Fixed

Financial planning fixed fees range from $250 to $25,000.

Percentage

$0+: 0% for financial planning fees (not AUM based) $0+: 0.20% to 2.50% annually for asset management advisory services, depending on the LPL or TAMP program and asset levels as summarized in detailed tier chart $0+: 0.30% to 2.50% maximum annual advisory fees across various LPL programs and TAMPs, negotiable

Commissions

Brokerage and insurance commissions are received when clients purchase such products separately from advisory services.

Project-based

Financial planning hourly fees generally range from $100 to $400 per hour.

Other

Minimum fee: Financial planning fixed fees range from $250 to $25,000 for new clients; follow-on reviews range from $250 to $12,500. Hourly rates range from $100 to $400 per hour. Fee-only: Financial planning fixed fees $250 to $25,000, hourly fees $100 to $400 per hour.

Location

See office

Holmes Beach, FL

Holmes Beach FL

Advisors at this office

1

Most active in

Florida · Texas · Virginia

Work history

28 years of industry experience

Equitable Advisors

2026 - Present • 1 year

Holmes Beach, FL

Stifel Independent Advisors, LLC

2021 - 2026 • 5 years

Richmond, VA

Wells Fargo Advisors

2017 - 2021 • 4 years

Richmond, VA

Wells Fargo Clearing

2016 - 2017 • 1 year

Richmond, VA

WELLS FARGO ADVISORS LLC

2009 - 2016 • 7 years

Richmond, VA

Prudential Equity Group, LLC

2002 - 2003 • 1 year

Richmond, VA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Roman S

CFP®, Series 63, Series 66, Series 65

Sarasota, FL

Cambria Wealth Management

Roman Spear is a CFP® professional with four years of industry experience, currently serving as a financial advisor at Cambria Wealth Management. His prior experience includes roles at Charles Schwab & Co., Inc. and Equitable Advisors. Cambria Wealth Management provides fee-based investment advisory services and financial planning to individuals, trusts, estates, charitable organizations, and business entities. The firm employs a tactical allocation strategy focused on risk reduction and performance enhancement, managing portfolios across a range of instruments with an emphasis on active, in-house management.

Active portfolio management Tax-loss harvesting General tax planning General retirement planning Cash flow / budgeting
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Hunter S

Series 63, Series 65, Series 7

Sarasota, FL

Walsh & Associates, LLC

Hunter Smith is a Client Relationship Manager and Financial Paraplanner at Walsh & Associates, LLC with Series 63, Series 65, Series 7 and the Financial Paraplanner Qualifed Professional designation with three years of industry experience. Walsh & Associates serves individuals, trusts, estates, charitable organizations, and employer retirement plans, providing portfolio management, financial planning, and retirement plan consulting. The firm manages approximately $660 million on a discretionary basis through an eight-advisor team and employs strategies that combine asset allocation with fundamental, quantitative, and qualitative security analysis.

Founder/Business Owner Approaching retirement Retired Intergenerational Families Established Professionals Widow/Widower
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Carolina M

ChFC®, Series 66

Sarasota, FL

Greater Financial

Carolina Martinez is a ChFC® credentialed financial advisor with four years of industry experience. She is the sole advisor at Greater Financial, an independent firm she has been associated with since 2026. Her prior experience includes roles at Bison Wealth, LLC, The Pacific Financial Group, Inc., Royal Alliance Associates, INC., and LPL Financial LLC. Alongside her advisory work, she is involved with John 15:13 LLC dba Cashflow with Carolina. Greater Financial serves individual investors, high-net-worth individuals, trusts, and business entities without requiring a minimum account size. The firm offers wealth strategy and discretionary portfolio management, financial planning, and educational programs such as digital courses and group coaching, using methodologies like Modern Portfolio Theory and technical analysis.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Wealth management Women Professionals Parents
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Michael P

Series 65, Series 66

Bradenton, FL

Whitehall Row Advisory, LLC

Michael Preble is a financial advisor at Whitehall Row Advisory, LLC with five years of industry experience. He holds the Series 65 and Series 66 licenses and has worked at several firms, including Bridge Angel Investors and Camargo Capital, LLC. Outside of his advisory role, he is involved in managing a wind-down private fund and provides due diligence services to an angel investment group. Whitehall Row Advisory, LLC offers outsourced chief investment officer services and investment committee support primarily for ultra-high-net-worth families, family offices, and foundations. The firm uses a research-driven approach focusing on asset allocation, manager selection, and portfolio oversight, operating solely in an advisory capacity without investment discretion or custody of client assets.

Private / alternative investments Real estate investing Wealth management Business exit / sale strategy Founder/Business Owner HENRY (High Earners, Not Rich Yet)
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Stuart C

Series 65

Sarasota, FL

Campbell Wealth Advisors, LLC

Stuart Campbell is the principal advisor at Campbell Wealth Advisors, LLC in Sarasota, FL, holding a Series 65 license with 10 years of industry experience. He has worked at RM Investment Strategies, LLC and Retirement Wealth Advisors, in addition to founding Campbell Wealth Advisors. He is also licensed as an insurance agent and serves as CEO of RM Investment Strategies, LLC. Campbell Wealth Advisors, LLC provides financial planning and advisory services to individuals, corporations, and retirement plans, with a focus on cross-border financial planning for Canadians living in the U.S. The firm offers comprehensive planning services and supervises third-party portfolio managers, emphasizing a multi-step planning process that includes tax, estate, and benefit coordination.

Cross-border / expatriate tax planning Social Security optimization Medicare planning General retirement planning Income planning
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William C

CFP®, ChFC®, Series 66

Bradenton, FL

Alpha Omega Financial

William Carambelas is a financial advisor at Alpha Omega Financial in Bradenton, FL, holding the CFP®, ChFC®, and Series 66 designations with 16 years of industry experience. He has worked with various Alpha Omega Financial entities since 2011. Alpha Omega Financial provides financial planning and portfolio management services to individuals, trusts, estates, charitable organizations, and corporations. The firm utilizes a combination of fundamental, technical, and charting analysis to construct diversified portfolios across multiple asset classes, emphasizing risk management tailored to client risk tolerance.

Retirement income strategy Income planning Options & derivatives strategies Tax-loss harvesting College savings (529s, UTMA, etc.)
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