Dana Herr
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
Lancaster, PA 17602
Credentials
Series 63, Series 65
Industry experience
31 years
Dana Herr is a Wealth Management Advisor with Merrill Lynch Wealth Management, where she has been providing investment management and financial planning services since 1994. She co-leads the Ellenberg-Herr Team alongside her husband, Doug, focusing on customized advice and disciplined investment strategies. Their approach emphasizes detailed, organized planning to help clients pursue their financial goals effectively. Dana's expertise includes retirement planning, gifting strategies, multi-generational wealth transfer, income replacement, and supporting women in achieving financial independence.
Dana holds the Chartered Retirement Planning Counselor™ designation and a bachelor's degree from Rutgers University. She works with a diverse client base including affluent families, retirees, pre-retirees, widows, business owners, professionals, and executives. Dana values long-term client relationships and aims to align investments with clients' values, risk tolerance, and growth expectations.
Active in her Lancaster community, Dana volunteers with Girls on the Run, having previously served as Board Chair. She is a member of the Board of Trustees for the Lancaster General Health Foundation and participates on the Planned Giving Committee for Lancaster General Hospital. Dana also serves on advisory committees for Planned Parenthood and Randolph Macon College. Outside of work, she is an avid distance runner, having competed in over 20 marathons, and enjoys horseback riding, swimming, reading, writing, and spending time with her family in Hempfield, Pennsylvania.
Based on Merrill
$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)
Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated
110 N Duke St
Lancaster, PA 17602
Pennsylvania · Texas
Bank Of America, N.A.
2009 - Present (17 years)
Merrill
1994 - Present (32 years)
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