Dana Ellenberg Herr
Advisor at Merrill — Lancaster, PA
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
Series 63, Series 65
Experience Industry experience
31 years
Location
Lancaster, PA 17602
Merrill
Institution
Dana Herr is a Wealth Management Advisor with Merrill Lynch Wealth Management, where she has been providing financial guidance and investment management services since 1994. She leads the Ellenberg-Herr Team alongside her husband, Doug, focusing on long-term client relationships and customized advice to support a range of financial goals, including investment management, retirement planning, gifting, multi-generational wealth transfer, and income replacement. Dana works with affluent families, retirees, business owners, and professionals, with a particular emphasis on empowering women to achieve financial independence.
Dana holds the Chartered Retirement Planning Counselor (CRPC) designation and a Bachelor's Degree from Rutgers College. Her expertise encompasses areas such as college education planning, family wealth management strategies, philanthropic planning, portfolio management, and retirement income. She is an active member of professional and community organizations, serving on the Planned Giving Committee for Lancaster General Hospital and the Advisory Committee for Planned Parenthood. Additionally, she volunteers with Girls on the Run of Lancaster, PA, where she has previously served as Board Chair.
Outside of her professional work, Dana lives in Hempfield, PA, with her husband and their two daughters. She is an avid distance runner, having competed in more than 20 marathons. Her personal interests include biking, horseback riding, reading, swimming, and writing. Dana also enjoys spending time with family and friends, often engaging in activities such as swimming and horseback riding.
Based on Merrill
SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.
Lancaster, PA
110 N Duke St
Lancaster PA 17602
Advisors at this office
18
Pennsylvania · Texas
31 years of industry experience
Bank Of America, N.A.
2009 - Present • 17 years
York, PA
Merrill
1994 - Present • 32 years
York, PA
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")