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Daniel Ethan Goodman

Advisor at Sequent Planning, LLC — Winchester, CA

Updated today

Credentials

Series 63, Series 65

Experience

15 years

Location

Winchester, CA

Sequent Planning, LLC logo

Sequent Planning, LLC

Multi-team

Total advisors

101

Across 75 offices

Clients per advisor

60 Typical

Avg AUM per client

$98,000 Very Low

HNW client ratio

1% Very Low

About

Daniel Goodman is a financial advisor with Sequent Planning, LLC and holds Series 63 and Series 65 designations. He has 15 years of industry experience and has worked at firms including DEG Financial Services and Futurity First Insurance Group. His current tenure at Sequent Planning spans multiple periods since 2021. Sequent Planning, LLC serves individuals, high-net-worth clients, retirement plan sponsors, businesses, endowments, and nonprofits with asset management, financial planning, and retirement-plan services. The firm employs a structured risk framework and offers a combination of firm-developed models, third-party managers, and customized allocations.

Client services

Based on Sequent Planning, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Sequent Planning, LLC

Retirement income strategy Roth conversion strategy Equity compensation tax strategy Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies

Occupation focus

Based on Sequent Planning, LLC

Founder/Business Owner Executive

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Fee options

Fixed

Fixed financial planning fees, minimum $500 (limited) to $1,000 (comprehensive), maximum $5,000

Percentage

$0+: up to 1.75% annually (negotiable, varies by IAR and client) $0 - $5,000,000: up to 0.75% annually (Non-Fiduciary Retirement Plan Services) $5,000,001 - $10,000,000: Tier 1 + 0.50% on Tier 2 balance (Non-Fiduciary Retirement Plan Services) $10,000,000++: Customized pricing (Non-Fiduciary Retirement Plan Services) $0 - $5,000,000: up to 1.00% annually (Fiduciary Retirement Plan Services) $5,000,001 - $10,000,000: Tier 1 + 0.75% on Tier 2 balance (Fiduciary Retirement Plan Services) $10,000,000++: Customized pricing (Fiduciary Retirement Plan Services)

Commissions

Commissions earned by IARs acting as insurance agents on insurance products sold, separate from advisory fees

Project-based

Hourly fee capped at $500 per hour, negotiable per IAR

Other

Fee-only: Financial planning - hourly fees up to $500/hour; fixed fees from $500 to $5,000 depending on scope

Location

See office

Winchester, CA

Winchester CA

Advisors at this office

1

Most active in

California

Work history

15 years of industry experience

Sequent Planning, LLC

2026 - Present • 1 year

Winchester, CA

Futurity First Insurance Group

2021 - Present • 5 years

Sherman Oaks, CA

Sequent Planning, LLC

2021 - 2024 • 3 years

Sherman Oaks, CA

DEG Financial Services

1997 - Present • 29 years

Sherman Oaks, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Kevin Riggs A

Series 66

Hemet, CA

Behavior Shift

Kevin Riggs Apolinar is a financial advisor at Behavior Shift with three years of industry experience. He holds a Series 66 designation and has previously worked at Edward Jones and currently serves as a Personal Financial Counselor for Magellan Federal. Outside of his advisory work, he is a part-owner of Good Finds Company, a retail business that sells curated merchandise at local market events. Behavior Shift provides investment management and financial planning services to individual clients, including high-net-worth individuals, using a fee-only structure. The firm combines Modern Portfolio Theory with behavioral finance concepts and offers faith-based investment options, serving a client base that includes non-U.S. residents.

Debt management Cash flow / budgeting College savings (529s, UTMA, etc.) Business sale tax planning Military & Veterans Values-based investing Christian Faith Based
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Nalin B

Series 63, Series 66

Murrieta, CA

Fireplace Financial Inc

Nalin Bhatt is a financial advisor at Fireplace Financial Inc with 22 years of industry experience. He holds Series 63 and Series 66 licenses and has worked with firms including SA Stone Investment Advisors Inc., Quest Capital Strategies, and Fireplace Financials and INS Services. Outside of advising, he owns and operates a bookkeeping and tax preparation business as a certified public accountant. Fireplace Financial serves individual clients by providing financial planning and access to third-party managed portfolios, combining professional accounting and tax services with licensed insurance activities. The firm typically operates on a non-discretionary basis and uses a multifaceted investment process drawing on behavioral, charting, cyclical, fundamental, and technical analysis.

Equity Recipients (RS/RSU, SOP, ESPP) Charitable giving & philanthropy Business succession planning General retirement planning College savings (529s, UTMA, etc.) Executive Founder/Business Owner Mid-Career Professionals Approaching retirement Parents
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Jared F

Series 65

Murrieta, CA

The DR Team

Jared Fenlason is a financial advisor at The DR Team with six years of industry experience. He holds a Series 65 designation and has worked at Fenlason Financial Services Inc., CAC Planning and Insurance Services, Fenlason Group Inc., and Soberlink Inc. Fenlason Financial Services Inc., doing business as The DR Team, provides financial planning and investment consulting primarily to individuals in medical school, residency, and medical practice. The firm emphasizes a long-term investment approach focused on mutual funds and ETFs and offers educational seminars and workshops tailored to medical programs.

Student loan debt College savings (529s, UTMA, etc.) General retirement planning Cash flow / budgeting Doctor or Medical Professional
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Ross H

CFP®, Series 63, Series 65

Murrieta, CA

RMH Advisors, LLC

Ross Hunt is a CFP® professional with 43 years of experience in the financial services industry. He is affiliated with LPL Financial and has been involved with RMH Advisors, LLC and Ross and Mary Hunt, Inc. since 2003. Hunt's business activities include providing non-variable insurance services through Ross and Mary Hunt, Inc. LPL Financial serves a diverse client base including individual investors, retirement plan sponsors, institutions, charities, and high-net-worth households. The firm offers a wide range of advisory and brokerage services supported by an in-house research team and a large network of investment adviser representatives.

General retirement planning General tax planning Charitable giving & philanthropy College savings (529s, UTMA, etc.) Debt management
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Roland O

Series 66

Murrieta, CA

Athena Wealth Management

Roland Ortiz is a financial advisor at Athena Wealth Management in Murrieta, CA, holding a Series 66 designation with eight years of industry experience. He previously worked at Merrill Lynch and Bank of America. Ortiz also operates as an independent insurance agent, providing life, disability, and fixed annuity insurance illustrations for clients. Athena Wealth Management serves individuals, trusts, estates, charitable organizations, and small businesses with financial planning, investment consultation, investment management, and life insurance products. The firm’s investment approach emphasizes Modern Portfolio Theory, utilizing low-cost ETFs and index funds, diversified allocations, and fundamental analysis, while supporting clients through periodic portfolio reviews and ongoing consultation.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Cash flow / budgeting Charitable giving & philanthropy
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Daniel C

Series 63, Series 65

Murrieta, CA

Pacific Empire Financial

Daniel Crosby is a financial advisor at Pacific Empire Financial with 13 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Pacific Empire Financial Group since 2018, following 15 years of self-employment. He has also been involved in life insurance and annuity sales as a sole proprietor. Pacific Empire Financial Group, LLC is an independent investment adviser that combines advisory services with insurance brokerage. The firm does not provide portfolio management for individual accounts or use asset-based fee arrangements, distinguishing its approach within the industry.

Life insurance needs analysis Annuities
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