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Daniel Michael Herron

Advisor at Elemental Wealth Advisors, LLC — San Luis Obispo, CA

Updated today

Credentials

CFP®, PFS™

Experience

7 years

Location

San Luis Obispo, CA 93401

Elemental Wealth Advisors, LLC logo

Elemental Wealth Advisors, LLC

Independent

Total advisors

1

Clients per advisor

15 Typical

Avg AUM per client

$544,890 Typical

HNW client ratio

0% Low

About

Daniel Herron is a CFP® and PFS™ with seven years of industry experience. He is the principal advisor at Elemental Wealth Advisors, LLC, where he has worked since 2018. Herron previously held roles at Wacker Wealth Partners and Caliber Accounting and Tax. Outside of advisory work, he is a principal at BBFS, Inc., owner of BB Payroll, Inc., and a consultant for the startup Reconcile Money. Elemental Wealth Advisors provides investment management, financial planning, and employee benefit plan services to individuals, high-net-worth clients, pension and profit-sharing plans, employer plan sponsors, and charitable organizations. The firm employs primarily passive investment strategies and offers project-based and ongoing financial planning, with a focus on serving small-business and plan-sponsor needs through its affiliations with payroll and accounting businesses.

Client services

Based on Elemental Wealth Advisors, LLC

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Based on Elemental Wealth Advisors, LLC

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)

Occupation focus

Based on Elemental Wealth Advisors, LLC

Founder/Business Owner Self-Employed

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Fee options

Fixed

Project Based Financial Planning fixed fees range from $2,100 to $10,000, negotiable; half due at start, remainder at completion.

Percentage

$0 - $1,000,000: 0.50% $1,000,001 - $3,000,000: 0.50% $3,000,001+: 0.50%

Project-based

$350 per hour for Financial Planning engagements.

Other

Account minimum: No explicit minimum account size for Investment Management Services stated; however, there is a minimum annual fee of $1,200 for Ongoing Financial Planning Services. Minimum fee: $1,200 minimum annual fee for Ongoing Financial Planning Services; minimum fee requirement of $2,100 for Ongoing Financial Planning based on income calculation. Fee-only: Ongoing Financial Planning fees include a $500 upfront charge plus ongoing monthly fee of 1% of total income (based on most recent tax return), minimum $2,100; Project based Financial Planning fixed fees range from $2,100 to $10,000; Hourly Financial Planning fee $350/hour.

Location

San Luis Obispo, CA

3591 Sacramento Drive Suite 106

San Luis Obispo CA 93401

Advisors at this office

1

Most active in

California · Louisiana · Texas

Work history

7 years of industry experience

Elemental Wealth Advisors LLC

2018 - Present • 8 years

San Luis Obispo, CA

BBFS Inc

2017 - Present • 9 years

San Luis Obispo, CA

Wacker Wealth Partners

2015 - 2016 • 1 year

San Luis Obispo, CA

Caliber Accounting and Tax

2015 - 2016 • 1 year

Pismo Beach, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Paul C

PFS™, Series 65

San Luis Obispo, CA

WealthMap Planning

Paul Crosbie is a financial advisor at WealthMap Planning with Professional Financial Planner (PFS™) and Series 65 credentials. He has no prior industry experience but holds a concurrent role as Vice President of Finance and Strategy at Harris Farms, Inc., a farming and hospitality business where he has worked since 2014. WealthMap Planning offers fee-only financial planning services to individual and high-net-worth clients, focusing on comprehensive written plans, year-end tax planning, and ongoing hourly support. The firm emphasizes modern portfolio theory concepts and asset allocation in its recommendations, but does not provide portfolio management or discretionary investment services.

General retirement planning Retirement income strategy General tax planning Charitable giving tax strategies Cash flow / budgeting
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Cole S

Series 66

San Luis Obispo, CA

Burkart & Stevens Wealth Management

Cole Stevens is a financial advisor at Burkart & Stevens Wealth Management with 13 years of industry experience. He holds a Series 66 designation and has worked at Burkart & Stevens Wealth Management since 2016, with prior experience at H.D. Vest Advisory Services and Burkart & Associate. In addition to his advisory role, Stevens serves as president of an affiliated accountancy corporation that provides accounting, tax preparation, and payroll services. Burkart & Stevens Wealth Management offers financial planning and portfolio management primarily on a non-discretionary basis to individual clients, including high-net-worth households. The firm integrates comprehensive financial planning with accounting and tax services through its affiliated accountancy corporation, and it collaborates with third-party managers to provide tailored investment solutions.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy
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Brooke S

CFP®, PFS™, Series 65

San Luis Obispo, CA

Salvini Financial Planning

Brooke Salvini is a CFP® and PFS™ credentialed advisor with 16 years of experience. She is the principal of Salvini Financial Planning, a single-advisor firm she has led since 2020, following prior work at Salvini Financial Planning/Consulting. Salvini serves on several professional committees, including the California Society of CPAs Investment Committee and the AICPA Personal Financial Planning Executive Committee, and is president of The All-Star Financial Group, a nonprofit personal financial planning study group. Salvini Financial Planning provides asset management, financial planning, retirement plan consulting, and tax preparation services for individuals, families, small businesses, and employee benefit plans. The firm uses strategic asset allocation with a preference for no-load mutual funds and ETFs, offers discretionary portfolio management, and integrates tax compliance into its advisory services.

General retirement planning Charitable giving & philanthropy Retirement plans for business owners (SEP, solo 401k)
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Zachary S

Series 66, Series 65

Arroyo Grande, CA

Phase Line Financial

Zachary Seidman is a financial advisor at Phase Line Financial with three years of industry experience. He holds Series 65 and Series 66 licenses and has previously worked at Barrett Financial Group, Thrive Mortgage, NEXA Mortgage, MML Investors Services, and MassMutual Life Insurance. He is also a licensed life insurance agent. Phase Line Financial is an independent investment adviser serving individuals, high-net-worth clients, charitable organizations, and businesses with discretionary portfolio management and financial planning. The firm uses a diversified, largely passive investment approach based on Modern Portfolio Theory, supplemented by fundamental and technical analysis and outside managers when appropriate.

Business sale tax planning Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner
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Robert H

Series 63, Series 65

San Luis Obispo, CA

HATHER, Robert K

Robert Hather is a financial advisor with 32 years of industry experience, currently operating under his own firm, HATHER, Robert K, in San Luis Obispo, CA. He holds Series 63 and Series 65 licenses and has worked with Wachovia Securities, LLC since 2003. He also serves as a trustee for several family trusts. Hather provides discretionary and non-discretionary investment management primarily for high-net-worth individuals, corporations, and retirement accounts. The firm employs a value-oriented, security-specific investment approach, constructing concentrated portfolios and tailoring strategies to client objectives and risk profiles.

Active portfolio management Concentrated stock management
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Andrew W

Series 63

San Luis Obispo, CA

Wright Wealth Strategies, LLC

Andrew Wright is a financial advisor with Wright Wealth Strategies, LLC and holds a Series 63 designation. He has 30 years of industry experience, including prior roles at LPL Financial, LLC and NWM Advisors, LLC. Wright operates an independent advisory firm based in San Luis Obispo, California. Wright Wealth Strategies serves individuals, trusts, estates, charitable foundations, corporations, and employer retirement plans. The firm offers discretionary asset management and retirement plan consulting, utilizing LPL-sponsored model portfolios and separately managed accounts, with portfolios tailored and continuously monitored according to client objectives.

Retirement plans for business owners (SEP, solo 401k) General retirement planning Active portfolio management Options & derivatives strategies
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