Daniel Lawrence Gardner

Advisor at Merrill — Galesville, WI

Updated today

Credentials

Series 63, Series 65

Experience

32 years

Location

Galesville, WI

Merrill logo

Merrill

Institution

Total advisors

25,545

Across 3,155 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Daniel Gardner is a Senior Financial Advisor with Merrill Lynch Wealth Management. He works closely with clients to manage retirement income and address retirement needs, offering a comprehensive approach to wealth management. Daniel begins by understanding each client's financial situation and priorities to develop personalized strategies that can adapt to changing market conditions and client needs.

His expertise includes college education planning, family wealth management strategies, managing new wealth, personal retirement planning, portfolio management services, special needs planning strategies, and women and wealth. Daniel provides access to the investment insights of Merrill and the banking and lending solutions of Bank of America to support various aspects of clients' financial lives. He holds the Personal Investment Advisor (PIA) designation.

Daniel earned a bachelor's degree from the University of Wisconsin System. Outside of his professional work, he enjoys music, reading, and spending time with his family.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Retirement income strategy Wealth management College savings (529s, UTMA, etc.) Planning for children with special needs

Demographic focus

Women Professionals

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Galesville, WI

Galesville WI

Advisors at this office

1

Most active in

Illinois · Texas · Wisconsin

Work history

32 years of industry experience

BANK of AMERICA, N.A.

2009 - Present • 17 years

Lake Forest, IL

Merrill

2008 - Present • 18 years

Lake Forest, IL

Morgan Stanley & Co. LLC

2007 - 2008 • 1 year

Libertyville, IL

Morgan Stanley Dw Inc.

1998 - 2007 • 9 years

Libertyville, IL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Steven J

Series 65

Ettrick, WI

Fifth Point Advisors LLC

Steven Jorgenson is the principal of Fifth Point Advisors LLC in Ettrick, WI, holding a Series 65 license with 10 years of industry experience. He is also the founder and principal of Starbridge Venture Capital LLC, focusing on venture investments in technology and commercial space startups. Additionally, Jorgenson serves as a trustee for Acorn Irrevocable Trust, a director of Heartland Mutual Insurance, and treasurer for the French Creek Lutheran Church Foundation. Fifth Point Advisors LLC provides discretionary portfolio management primarily to high-net-worth individuals and manages a private pooled vehicle, Woodridge Capital LP. The firm employs a variety of investment strategies, including fundamental, quantitative, and technical analysis, with services that include asset allocation, security selection, and portfolio monitoring.

Options & derivatives strategies Private / alternative investments Active portfolio management
user avatar

Kristy P

Series 63, Series 65

Onalaska, WI

ValMark Advisers, Inc.

Kristy Peters is a financial advisor with ValMark Advisers, Inc., holding Series 63 and Series 65 licenses and possessing 24 years of industry experience. She has worked at Welshire Capital since 2017 and previously held roles at Principal Securities Inc. and Principal Life Insurance Company. Outside of financial advising, Peters has interests in residential property ownership and management. ValMark Advisers provides investment advisory and financial planning services to individual and high-net-worth investors, retirement plan sponsors, and institutional clients. The firm emphasizes diversified, goal-based portfolios with asset allocation strategies, utilizing both proprietary and third-party platforms.

Annuities Wealth management Business exit / sale strategy Executive Founder/Business Owner
user avatar

Danielle A

Series 63, Series 65

Onalaska, WI

ValMark Advisers, Inc.

Danielle Amundson is a financial advisor at ValMark Advisers, Inc. with 11 years of industry experience. She holds the Series 63 and Series 65 licenses. Prior to joining ValMark, Danielle worked at Stifel Nicolaus for 11 years. ValMark Advisers provides investment advisory and financial planning services to individual and high-net-worth investors, retirement plan sponsors, and institutional clients. The firm’s investment approach emphasizes diversified, goal-based model portfolios and asset allocation, with implementation through mutual funds, ETFs, and separate-account managers.

Annuities Wealth management Business exit / sale strategy Executive Founder/Business Owner
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Joshua L

Series 66

Onalaska, WI

ValMark Advisers, Inc.

Joshua Lieder is a financial advisor with ValMark Advisers, Inc. and holds a Series 66 designation. He has 16 years of industry experience, including roles at Principal Life Insurance Company, Principal Securities Inc., and Welshire Capital. Outside of his financial career, he operates Lieder Acres as a master beekeeper and honey producer. ValMark Advisers provides investment advisory and financial planning services to individual and high-net-worth investors, retirement plan sponsors, and institutional clients. The firm emphasizes diversified, goal-based portfolios and integrates proprietary and third-party platforms, including its involvement with investment-company products and index licensing.

Annuities Wealth management Business exit / sale strategy Executive Founder/Business Owner
user avatar

Edward D

Series 63

Holmen, WI

Packerland Brokerage Services, Inc.

Edward Davig is a financial advisor at Packerland Brokerage Services, Inc. with 49 years of industry experience. He holds the Series 63 designation and previously operated Davig Financial Corporation for 12 years before joining Packerland Brokerage Services in 2008. Outside of advisory work, he is involved in insurance sales through his ownership of DFC. Packerland Brokerage Services, Inc. serves individual and institutional clients, including high-net-worth individuals, trusts, and retirement plan sponsors, through a network of 178 advisors and offers diverse advisory programs and third-party manager solutions. The firm combines direct and outsourced investment management using the Hilltop-cleared Envestnet platform, providing customizable account structures and both discretionary and non-discretionary management options.

Retirement income strategy Options & derivatives strategies Wealth management
user avatar

Tyler L

Series 66

Holmen, WI

Principal Financial Services

Tyler Loeffelholz is a financial advisor with Principal Financial Services and holds a Series 66 designation. He has three years of industry experience, including prior roles at River Bank and Union Bank of Sparta. His professional background also includes fixed insurance product sales involving fixed annuities, long-term care, disability, and group benefits. Principal Securities provides brokerage and registered investment advisory services to a broad client base, including individual investors, retirement plans, trusts, estates, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money managers through various advisory and promoter arrangements.

Retired Founder/Business Owner
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