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Daren James Powers

Advisor at Cetera — New Richmond, WI Tierney Drive

Updated today

Credentials

PFS™, Series 63, Series 65

Experience

28 years

Location

New Richmond, WI 54017

Cetera logo

Cetera

Institution

Total advisors

10,209

Across 5,116 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Daren Powers is a financial advisor with Cetera Wealth Services, LLC, holding the PFS™ credential along with Series 63 and Series 65 licenses. He has 28 years of industry experience and a background that includes long-term roles with Avantax Advisory Services and Avantax Investment Services. Powers is also a CPA and operates a tax preparation and accounting business, Daren J. Powers, CPA S.C. He is an investor in a software development company focused on fishing data logging and participates in managing a shared services company supporting financial advisors. Cetera Investment Advisers LLC serves a broad range of clients including individuals, employer-sponsored retirement plans, corporate and charitable entities, and institutional accounts. The firm offers portfolio management, financial planning, and retirement services through a multi-manager platform that supports a variety of investment strategies and program structures.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

New Richmond, WI Tierney Drive

246 Tierney Drive

New Richmond WI 54017

Advisors at this office

1

Most active in

Texas · Wisconsin

Work history

28 years of industry experience

Cetera Wealth Services, LLC

2025 - Present • 1 year

New Richmond, WI

Cetera

2025 - Present • 1 year

Schaumburg, IL

Shafer Financial Services

2024 - Present • 2 years

Baldwin, WI

Rychley Financial

2024 - Present • 2 years

Forest Lake, MN

University of Wisconsin River Falls

2016 - 2019 • 3 years

River Falls, WI

Avantax Insurance Agency, LLC

2013 - 2025 • 12 years

New Richmond, WI

Avantax Advisory services

1998 - 2025 • 27 years

New Richmond, WI

Avantax Investment Services, INC.

1996 - 2025 • 29 years

New Richmond, WI

Daren J. Powers, CPA

1991 - Present • 35 years

New Richmond, WI

Powers LWM, Inc

1984 - 2018 • 34 years

New Richmond, WI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Jesse S

CFP®, Series 63

Bayport, MN

Prevail Financial Partners, LLC

Jesse Sell is a CFP® with 31 years of industry experience, currently serving as the sole advisor at Prevail Financial Partners, LLC since 2019. Prior to founding Prevail, he worked at Ameriprise Financial Services, Inc. for 11 years. Outside of his advisory work, he serves as Treasurer and Secretary for his neighborhood Homeowners Association in West Lakeland, Minnesota. Prevail Financial Partners is a state-registered independent advisory firm that provides portfolio management, investment advice, and financial planning services to individual and high-net-worth clients. The firm manages approximately $63.7 million across 70 client relationships, employing a client-driven investment process that includes asset allocation, dollar-cost averaging, and both long- and short-term trading, with a focus on non-discretionary account management.

General retirement planning Annuities Options & derivatives strategies
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Jay R

Series 63, Series 65

Stillwater, MN

Investors Choice

Jay Radke is a financial advisor with Investors Choice in Stillwater, MN, holding Series 63 and Series 65 licenses and seven years of industry experience. He previously worked at Investors Choice from 1999 to 2018. In addition to his advisory role, Radke has been a licensed life insurance agent since 1984, providing insurance products to clients as needed. Investors Choice is an independent firm offering financial planning, investment advisory, and portfolio management services to individual clients. The firm manages approximately $1.41 million across a limited number of accounts, using a customized investment approach that incorporates various analysis techniques and a range of instruments, including mutual funds, ETFs, stocks, bonds, options, CDs, and annuities. The firm also sells insurance products and offers fixed and variable annuities, combining fee-based advisory and insurance services.

Active portfolio management Options & derivatives strategies Annuities
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Paul K

Series 66

New Richmond, WI

T/R Financial Management Group, LLC

Paul Kluskowski is a financial advisor at T/R Financial Management Group, LLC with 26 years of industry experience. He holds a Series 66 designation and has worked at Lotus Investment Management, LLC from 2006 to 2019. In addition to his advisory role, he is the managing member of Cobalt Tax Services, LLC, a tax preparation and consultation business. T/R Financial Management Group provides personalized, discretionary investment management and financial planning primarily to individual clients and trusts. The firm employs a blend of proprietary technical, cyclical, and fundamental analysis to construct diversified portfolios, operating as a fee-only adviser that does not sell commission products.

Equity compensation tax strategy Active portfolio management Retired
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Matthew M

Series 63, Series 65, Series 66

Stillwater, MN

Gambit Capital Management, LLC

Matthew Mattheisen is a financial advisor at Gambit Capital Management, LLC with 21 years of industry experience. He holds Series 63, Series 65, and Series 66 licenses and previously worked at Focus Financial Network, Inc., Osaic Wealth, Inc., and Charles Schwab & Co., Inc. Outside of advising, he is the author of a book on career growth and mentoring and is the founder of Decoder Universe, a platform he maintains related to code and apps. Gambit Capital Management serves individual and high-net-worth clients, including accredited investors and employer-sponsored retirement plans, by providing discretionary portfolio management alongside financial planning, coaching, tax preparation, and outsourced CIO consulting. The firm employs a long-term investment approach that incorporates fundamental and cyclical analysis, asset allocation, and options strategies tailored to each client, with portfolios potentially including derivatives and private placements.

Business ownership considerations Entity structure planning (LLC, S-Corp) Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Founder/Business Owner
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Joshua H

CFP®, ChFC®, Series 63, Series 65

Hudson, WI

Leverty FInancial Group, LLC

Joshua Hawkins is a CFP® and ChFC® with 14 years of industry experience. He is currently with Leverty Financial Group, LLC, where he has worked since 2020, following prior roles at Northwestern Mutual Wealth Management Company and Leverty and Associates. Hawkins is also co-owner of LFG Tax, LLC, a tax preparation and filing service, and associate co-owner of LFG Risk Services, LLC, an affiliated insurance agency. Leverty Financial Group is a SEC-registered advisory firm with a six-advisor team managing approximately $567 million for over 600 clients. The firm serves individuals, small businesses, retirement plans, and non-profits, offering discretionary portfolio management, financial planning, and retirement-plan advisory services tailored to clients’ objectives.

ESG / Sustainable investing
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Luke K

CFP®, ChFC®, Series 63, Series 65

Hudson, WI

Leverty FInancial Group, LLC

Luke Keene is a CFP® and ChFC® with 18 years of industry experience. He is a financial advisor at Leverty Financial Group, LLC, where he has worked since 2017 across affiliated entities, including roles at Keene Wealth Management and LFG Tax, LLC. Prior to joining Leverty, he spent over a decade with Northwestern Mutual in various investment and wealth management capacities. Outside of advising, Keene is also involved as an associate in an insurance agency. Leverty Financial Group is a six-advisor team managing approximately $567 million for over 600 clients, including individuals, small businesses, retirement plans, and nonprofits. The firm provides discretionary portfolio management, financial planning, and retirement plan advisory services, employing a range of investment strategies and technology solutions tailored to client objectives.

ESG / Sustainable investing
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