David Price
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Merrill
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
La Jolla, CA 92037
Credentials
Series 66
Industry experience
28 years
David Price is a Wealth Management Advisor with Merrill Lynch Wealth Management, based in the La Jolla office. He joined Merrill in January 2000 and has spent his entire career there, marking over 22 years of experience as of 2022. David's work focuses on providing personal attention and comprehensive services to retirees, busy professionals, and families who have significant assets but seek assistance in managing complex financial details. His expertise includes portfolio construction, discretionary portfolio management, asset allocation, tax minimization strategies, retirement income strategies, college planning, estate planning, and wealth transfer strategies.
David earned a Master’s degree from San Diego State University and a Bachelor’s degree from Old Dominion University. Over his career, he has developed strong relationships with clients, guiding them through various life challenges such as widowhood, health crises, estate planning, and educating younger generations about retirement savings. He holds the Personal Investment Advisor (PIA) designation. Outside of his professional role, David lives in Solana Beach with his wife, Brooke, their sons, and their dog. He participates in community activities including volunteering with the Skyline Elementary School Dad's Club, the Best Day Foundation, and has served on the board of Solana Beach Little League. His personal interests include baseball, basketball, surfing, photography, and reading.
Based on Merrill
$0 - $2,000,000: 1.10% (for Managed Strategy with MFSA under $2 million) $2,000,000+: 1.00% (for Managed Strategy with MFSA at and above $2 million)
Account minimum: $2,000,000 minimum to qualify for Premium Access Strategy per SEC data and Merrill brochure context; no other firm-wide minimum clearly stated
7825 Fay Ave
La Jolla, CA 92037
California · Texas
Bank Of America,Na
2009 - Present (17 years)
Merrill Lynch, Pierce, Fenner & Smith, Inc.
2000 - Present (26 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Not sure where to start?
We'll help you think it through — whether you ultimately need an advisor or not.
Warmer helps you compare advisors clearly — so you can choose with confidence.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")