David D Price
Advisor at Merrill — La Jolla, CA Fay Ave
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
Series 66
Experience Industry experience
29 years
Location
La Jolla, CA 92037
Merrill
Institution
David Price is a Wealth Management Advisor with Merrill Lynch Wealth Management, based in the La Jolla office. He joined Merrill in January 2000 and has spent his entire career there, marking over 22 years of experience as of 2022. David's work focuses on providing personal attention and comprehensive services to retirees, busy professionals, and families who have significant assets but seek assistance in managing complex financial details. His expertise includes portfolio construction, discretionary portfolio management, asset allocation, tax minimization strategies, retirement income strategies, college planning, estate planning, and wealth transfer strategies.
David earned a Master’s degree from San Diego State University and a Bachelor’s degree from Old Dominion University. Over his career, he has developed strong relationships with clients, guiding them through various life challenges such as widowhood, health crises, estate planning, and educating younger generations about retirement savings. He holds the Personal Investment Advisor (PIA) designation. Outside of his professional role, David lives in Solana Beach with his wife, Brooke, their sons, and their dog. He participates in community activities including volunteering with the Skyline Elementary School Dad's Club, the Best Day Foundation, and has served on the board of Solana Beach Little League. His personal interests include baseball, basketball, surfing, photography, and reading.
Based on Merrill
SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.
La Jolla, CA Fay Ave
7825 Fay Ave, Pbig La Jolla
La Jolla CA 92037
Advisors at this office
43
California · Texas
29 years of industry experience
Bank Of America,Na
2009 - Present • 17 years
La Jolla, CA
Merrill Lynch, Pierce, Fenner & Smith, Inc.
2000 - Present • 26 years
La Jolla, CA
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")