Dawn Lucy

Advisor at Wells Fargo Clearing

Updated today

Location

Birmingham, AL 35223

Credentials

Series 63, Series 66

Industry experience

11 years

About

Dawn Lucy is a Financial Advisor with Merrill Lynch Wealth Management, based in downtown Gadsden. She has over 18 years of experience in the financial services industry, focusing on individuals, couples, families, and small business owners. Dawn helps create tailored financial strategies that prioritize building a legacy alongside financial security. Her expertise includes family wealth management strategies, legacy planning, women and wealth, and tax minimization.

Dawn holds a Bachelor's Degree from the University of South Alabama and holds professional designations as a CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA) and Personal Investment Advisor (PIA). She engages closely with her clients to understand their unique needs and goals, providing ongoing advice and guidance as their financial situations evolve.

Outside of her professional work, Dawn is actively involved in her local community, serving in roles such as Etowah County United Way Loaned Executive and Etowah County Chamber Ambassador. She is also a member of Gadsden Altrusa and Gadsden Rotary Club and volunteers annually with United Way Day of Action. Dawn and her husband, Steve, are involved in their church community, where Steve has served as a bi-vocational pastor for over 21 years. They enjoy spending time together hiking, kayaking, attending concerts, and various outdoor activities.

Client services

Based on Wells Fargo Clearing

Financial planning Portfolio management Pension consulting Selection of other advisers
Investment consulting services to institutional clients

Expertise

Wealth management General retirement planning General estate planning guidance Tax strategies for small businesses Family Business

Occupation focus

Founder/Business Owner

Demographic focus

Married/Couples/Partners Parents Women Professionals

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Fee options

Fixed

One-time service fees payable immediately after service; ongoing fees paid quarterly

Percentage

$0 - $1,000,000: 0.1% to 1.0% annually $1,000,000 - $5,000,000: 0.1% to 0.7% annually $5,000,000 - $10,000,000: 0.1% to 0.5% annually $10,000,000 - $25,000,000: 0.01% to 0.25% annually

Commissions

Brokerage transactions generate commissions; Financial Advisors receive a percentage of revenue from commissions

Other

Minimum fee: Minimum fees range from $500 to $5,000 depending on plan size Fee-only: Flat annual fees and percentage of assets fees available; fees are negotiable

Location

2501 20 Th Pl S, Ste 325, [A1 Rbo]

Birmingham, AL 35223

Most active in

Alabama · Texas

Work history

Wells Fargo Clearing Services, Llc (

2026 - Present (1 year)

Bank of America, N.A.

2023 - 2026 (3 years)

Merrill

2023 - 2026 (3 years)

FIDELITY INVESTMENTs

2020 - 2023 (3 years)

Edward Jones

2018 - 2020 (2 years)

Regions Bank

2016 - 2018 (2 years)

Wells Fargo Bank

2012 - 2016 (4 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Tyler R

CFP®, Series 63, Series 65

Hoover, AL

Plimsoll Financial Planning, LLC

Tyler Reeves is a CFP® with 13 years of industry experience, currently serving as the sole advisor at Plimsoll Financial Planning, LLC in Hoover, AL. His prior experience includes roles at Cambridge Investment Research Advisors Inc. and ownership of PFP Brokerage, LLC, where he sells life and health insurance. Plimsoll Financial Planning is an independent, fee-only advisory firm serving individual and business clients with a goals-based financial planning process. The firm offers flat annual planning fees and bundled planning-plus-investing services, implementing investment portfolios through third-party managers.

Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance Retirement income strategy Founder/Business Owner Young Professionals
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David C

CFP®, Series 63, Series 65

Birmingham, AL

DMC Wealth Management, LLC

David Clark is a CFP® professional with 29 years of experience in financial advisory. He is the principal advisor at DMC Wealth Management, LLC in Birmingham, AL, where he has worked since 2012, including through prior affiliations. In addition to his advisory role, Mr. Clark is licensed as an independent insurance agent. DMC Wealth Management offers discretionary and non-discretionary investment management, financial planning, and pension consulting services to individual clients, including high-net-worth households, as well as retirement plans. The firm constructs portfolios primarily using mutual funds and ETFs, with tailored allocations based on client objectives, and also advises on pooled and private investment vehicles for qualified clients.

General retirement planning Income planning Charitable giving & philanthropy Passive / index investing Retired Founder/Business Owner
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Scott S

Series 66

Birmingham, AL

Sutton Financial Group

Scott Sutton is a financial advisor with Sutton Financial Group in Birmingham, AL, holding a Series 66 designation and 14 years of industry experience. He has worked at Proequities Inc and has been affiliated with Business Planning Inc since 2010, where he serves as an employee involved in employee benefit consulting and third-party administration. Sutton also maintains a non-practicing CPA license. Sutton Financial Group provides wealth management, financial planning, and investment management services to individuals, high-net-worth clients, and retirement plans. The firm manages approximately $65 million in assets across about 158 client relationships, employing a generally long-term investment approach using low-cost, diversified mutual funds and ETFs, with ongoing portfolio monitoring and formal reviews.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting

Rebecca Y

CFP®

Vestavia Hills, AL

Four10 Planning

Hello! I am Rebecca Yerby, CFP® and the founder of four10 planning. I reside in Birmingham, AL with my husband, two sons, and two dogs. I work with clients both locally and virtually and strive to build deep meaningful relationships with my clients. In April of 2023, I launched four10 planning to serve mission-driven millennials and their families and help them achieve their financial goals. My goal is to help clients build solid financial foundations to give them the freedom to live generously by giving of their time, talents, and resources back to their communities. Financial services has often underserved millennials and their families, and I am looking to change that. Through advice-only, comprehensive financial planning and financial education, we strive to help our clients feel confident in their financial lives so they can focus on all of the other things that are important to them. When I'm not working with clients or spending time with family, you can find me actively involved in my church and local community.

Charitable giving & philanthropy Family Business General retirement planning Gen Y/Millennials (Born 1980-1995)
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Brian A

Series 63, Series 65

Birmingham, AL

Anderson Asset Management

Brian Anderson is a financial advisor with Anderson Asset Management in Birmingham, AL, holding Series 63 and Series 65 licenses and 25 years of industry experience. He has been with Anderson Pewitt Asset Management since 2013. Anderson Asset Management provides discretionary and non-discretionary portfolio management to individuals, trusts, estates, and other entities, including a private pooled investment vehicle for qualified investors. The firm uses fundamental analysis with both long- and short-term strategies, tailoring portfolios to client objectives and risk tolerance.

Active portfolio management Private / alternative investments Founder/Business Owner
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Jessie M

Series 65

Vestavia Hills, AL

1st & 3rd Investments LLC

Jessie McCarley is a financial advisor with 1st & 3rd Investments LLC, holding a Series 65 designation and beginning his advisory career in 2023. Prior to entering the financial industry, he served 14 years in the United States Marine Corps and currently works as an airline pilot for Delta Air Lines. 1st & 3rd Investments serves individual investors, families, trusts, corporations, retirement plans, and charitable organizations with discretionary portfolio management and financial planning services. The firm employs a combination of fundamental, technical, and cyclical analysis and offers a range of investment strategies from conservative fixed-income to multi-cap equity portfolios.

Options & derivatives strategies Active portfolio management Airline Pilot Military & Veterans Mid-Career Professionals
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