Dayna Jordan Picetti

Advisor at Merrill — South Lake Tahoe, CA Lake Tahoe Blvd

Updated today

Credentials

Series 66

Experience

1 year

Location

South Lake Tahoe, CA 96150

Merrill logo

Merrill

Institution

Total advisors

25,562

Across 3,167 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Dayna Picetti serves as a Wealth Management Advisor. In this role, she focuses on helping clients develop and implement comprehensive financial strategies tailored to their individual goals. Her work involves understanding both short-term and long-term objectives to provide appropriate advice for families, individuals, and business owners.

While specific details about her education and credentials are not provided, Dayna operates within the Merrill Lynch Wealth Management framework, which emphasizes long-term investment approaches based on clients’ needs, goals, and risk tolerance. The team approach values hands-on financial guidance aimed at making clients’ financial aspirations achievable through disciplined investment processes.

No information regarding personal interests or community involvement is available for inclusion.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Wealth management General retirement planning Retirement income strategy Income planning

Demographic focus

Women Professionals Women's Finance Parents Intergenerational Families

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

South Lake Tahoe, CA Lake Tahoe Blvd

3344 Lake Tahoe Blvd

South Lake Tahoe CA 96150

Advisors at this office

1

Most active in

California · Texas

Work history

1 year of industry experience

Bank of America, N.A.

2025 - Present • 1 year

South Lake Tahoe, CA

Merrill

2025 - Present • 1 year

South Lake Tahoe, CA

Unemployed

2025 - 2025 • 1 year

South Lake Tahoe, CA

FirstService Residential

2024 - 2025 • 1 year

South Lake Tahoe, CA

Blue Cross Blue Shield of Arizona

2023 - 2024 • 1 year

South Lake Tahoe, CA

Unemployed

2022 - 2023 • 1 year

South Lake Tahoe, CA

Visa

2021 - 2022 • 1 year

Foster City, CA

Bank of the West

2020 - 2021 • 1 year

San Ramon, CA

Unemployed

2020 - 2020 • 1 year

Walnut Creek, CA

GMLC Management (aka Cookies)

2019 - 2020 • 1 year

San Francisco, CA

Wine Access

2018 - 2019 • 1 year

San Francisco, CA

Unemployed

2018 - 2018 • 1 year

Walnut Creek, CA

Funding Circle US

2018 - 2018 • 1 year

San Francisco, CA

Unemployed

2018 - 2018 • 1 year

Walnut Creek, CA

Standard Chartered Bank

2017 - 2018 • 1 year

San Francisco, CA

CVS Health

2010 - 2017 • 7 years

Foster City, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Henry M

Series 63, Series 65

Gardnerville, NV

Heinz Global Asset Management, Inc.

Henry Molloy is a financial advisor with Heinz Global Asset Management, Inc. in Gardnerville, NV, holding Series 63 and Series 65 credentials and 27 years of industry experience. He has been with Heinz Global Asset Management since 2010. Molloy is also the CEO of Wolf Promotions, an art gallery and promotion company, though the business is currently dormant. Heinz Global Asset Management provides discretionary asset management services to high-net-worth individuals, institutions, and endowments, offering tailored portfolios that include a variety of securities. The firm emphasizes regular account supervision and individualized investment strategies combining fundamental and technical analysis.

Active portfolio management
user avatar

Alexander H

CFP®, Series 65

Zephyr Cove, NV

La Loma Capital

Alexander Henderson is a CFP® with six years of experience in the financial industry. He is the sole advisor at La Loma Capital, an independent firm based in Zephyr Cove, NV. Henderson has been self-employed since 2008. La Loma Capital is a boutique asset manager serving primarily high-net-worth individuals and trusts with discretionary portfolio management. The firm employs a global macro investment strategy that combines fundamental and technical analysis to create diversified, multi-asset portfolios, often utilizing index exposures along with long and short positions.

Active portfolio management
user avatar

Joshua S

CFP®, Series 66

Zephyr Cove, NV

Wealth in Yourself LLC

Joshua St. Laurent is a CFP® professional with 10 years of industry experience, currently serving at Wealth in Yourself LLC. He has previously worked at Fidelity Investments and Strategic Advisers LLC, and also holds a teaching position as an adjunct professor at Golden Gate University, where he facilitates finance and financial life planning courses. Wealth in Yourself LLC provides financial planning and portfolio management primarily for individual clients, focusing on long-term investing with a disciplined, model-based approach that utilizes index funds, ETFs, equities, REITs, and inflation-protected bonds. The firm offers ongoing and discrete planning services, operates with a small client base, and employs a fee structure based on flat fees rather than asset percentages.

College savings (529s, UTMA, etc.) Life insurance needs analysis Retirement income strategy Debt management Wealth management
user avatar

Kim N

Series 63, Series 66

Gardnerville, NV

Artience Capital Management, LLC

Kim Nordmo is the principal advisor at Artience Capital Management, LLC, an independent firm based in Gardnerville, NV. He holds Series 63 and Series 66 designations and has 29 years of industry experience. Nordmo has led Artience Capital Management since its founding in 2009. Artience Capital Management provides discretionary portfolio wealth management, sub-advisory services, and financial planning with an emphasis on real estate-related planning. The firm serves individual investors as well as institutional and business clients, focusing on asset allocation and diversification through fundamental analysis and the use of independent sub-advisers.

Wealth management
user avatar

Alexander K

Series 65

Glenbrook, NV

Kaitz Investments Inc.

Alexander Kaitz is the principal of Kaitz Investments Inc. in Glenbrook, NV, holding a Series 65 designation with 13 years of industry experience. He has led Kaitz Investments since 2011. Outside of his advisory role, he provides consulting services in apartment management and related technical and economic matters for a property management business. Kaitz Investments is an independent firm managing approximately $12.2 million in discretionary assets for individual investors, trusts, estates, and some corporate clients. The firm employs a long-term, value-oriented equity strategy based on fundamental analysis, utilizing a range of securities including equities, ETFs, REITs, options, and partnership interests, with portfolio construction tailored to client objectives.

Active portfolio management Options & derivatives strategies Real estate investing
user avatar

Hunter H

CFP®, CFA®

Zephyr Cove, NV

Alpine Asset Management

Hunter Harris is a CFP® and CFA® with 10 years of industry experience. He is the principal of Alpine Asset Management, an independent advisory firm he has been with since 2015, and previously worked at Granite Funding Inc. from 2017 to 2018. In addition to his advisory role, Harris operates Hunter Harris Accounting and Tax, a separate sole proprietorship providing accounting and tax return preparation services. Alpine Asset Management serves individuals, high-net-worth clients, pension and profit-sharing plans, and business entities, offering investment management and personalized financial planning. The firm uses a combination of passive and active strategies, tailoring portfolio construction to clients’ objectives, risk tolerance, and time horizon, and is notable for working with pension plans and employing fixed, flat advisory fees.

Tax-loss harvesting College savings (529s, UTMA, etc.) General tax planning
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