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Diane Ruiz

Advisor at Santander Securities LLC — Scotch Plains, NJ

Updated today

Credentials

Series 66

Experience

24 years

Location

Scotch Plains, NJ 07076

Santander Securities LLC logo

Santander Securities LLC

Multi-team

Total advisors

160

Across 68 offices

Clients per advisor

68 High

Avg AUM per client

$263,306 Very Low

HNW client ratio

0% Very Low

About

Diane Ruiz is a financial advisor with Santander Securities LLC, holding a Series 66 credential and 24 years of industry experience. Her work history includes positions at Santander Bank, LPL Financial LLC, Eagle Strategies (NY Life), NYLIFE Securities LLC, New York Life Insurance Company, and HSBC Bank USA N.A. Outside of her advisory role, she owns a rental property in New Windsor, NY. Santander Securities LLC serves a broad retail client base with approximately $3.14 billion in regulatory assets under management and offers investment advisory services, portfolio management through wrap-fee programs, and access to securities-based lending and insurance products. The firm provides investment management primarily via the FMAX wrap-fee platform with strategies implemented by third-party discretionary managers.

Client services

Based on Santander Securities LLC

Financial planning Portfolio management Selection of other advisers
Sponsor to 3rd-party wrap fee program(s) offered by custodian's (nfs) advisory platform

Expertise

Based on Santander Securities LLC

ESG / Sustainable investing Tax-loss harvesting General retirement planning Income planning

Occupation focus

Based on Santander Securities LLC

Founder/Business Owner

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Fee options

Percentage

$0 - $49,999.99: 1.30% $50,000 - $249,999.99: 1.25% $250,000 - $499,999.99: 1.20% $500,000 - $999,999.99: 1.13% $1,000,000 - $1,999,999.99: 0.93% $2,000,000 - $2,999,999.99: 0.88% $3,000,000 - $4,999,999.99: 0.83% $5,000,000 - $9,999,999.99: 0.78% $10,000,000+: 0.68%

Other

Account minimum: $25,000

Location

See office

Scotch Plains, NJ

2253 North Avenue

Scotch Plains NJ 07076

Advisors at this office

4

Most active in

New Jersey · New York

Work history

24 years of industry experience

Santander Bank, NA

2022 - Present • 4 years

Boston, MA

Santander Securities, LLC

2022 - Present • 4 years

Dorchester, MA

LPL Financial LLC

2021 - 2022 • 1 year

Port Saint Lucie, FL

Eagle Strategies (NY Life)

2020 - 2021 • 1 year

White Plains, NJ

NYLIFE Securities LLc

2020 - 2021 • 1 year

New York, NY

New York Life Insurance Company

2020 - 2021 • 1 year

White Plains, NY

HSBC Bank USA N.A.

2016 - 2020 • 4 years

New York, NY

HSBC Securities (USA) Inc.

2008 - 2020 • 12 years

New York, NY

Chase Investment Services Corp.

2004 - 2008 • 4 years

New York, NY

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Allan K

Series 63, Series 65, Series 7

Staten Island, NY

Comprehensive Wealth Management Group, LLC

Allan Katz is a financial advisor at Stirlingshire Investments with 34 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Stirlingshire RIA LLC and Stirlingshire BD LLC since 2023, in addition to serving as president of Comprehensive Wealth Management Group, LLC since 2007. Outside of finance, Katz is a freelance trombone player and owns a model train business. Stirlingshire RIA LLC provides discretionary portfolio management to individuals, trusts, and other entities, serving both non‑high-net-worth and high-net-worth clients. The firm employs a diverse investment approach that includes quantitative, fundamental, and technical analysis, offering a range of investment vehicles and model strategies through the Advyzon marketplace.

College savings (529s, UTMA, etc.)

Tomas G

CFP®, Series 66, CIMA®, CPWA®

Summit, NJ

Beacon Hill Private Wealth LLC

Tomas Geoghegan is a CFP® and Series 66–registered financial advisor with 23 years of industry experience. He has been with Beacon Hill Private Wealth LLC since 2016, where he is the sole advisor. The firm provides comprehensive wealth management and planning services to individuals, high-net-worth families, trusts, institutions, and businesses. Beacon Hill employs an evidence-based, largely passive investment approach focused on global diversification, modest factor tilts, and high-quality fixed income to manage portfolio volatility, and it offers distinctive pension-consulting services including plan investment platform analysis and participant education.

Retirement income strategy Wealth management Tax-loss harvesting RSUs / ISOs / NSOs Retirement withdrawal strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Mid-Career Professionals
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Cyrus E

Series 65

Glen Ridge, NJ

Eslami & Co. Wealth Management, LLC

Cyrus Eslami is the principal of Eslami & Co. Wealth Management, LLC, an independent advisory firm, with one year of industry experience. He holds the Series 65 designation and has a background that includes roles at Betterment and involvement in various startup ventures. Eslami also develops automated trading strategies for US futures markets and is a founding engineer at Warmer, which creates AI-powered software to enhance financial advisor workflows. Eslami & Co. Wealth Management serves individual and high-net-worth clients, providing discretionary investment management and financial planning. The firm combines passive and active quantitative approaches, offering sub-advisory and tax-aware overlay programs that include specialized strategies such as global futures trend-following and merger arbitrage.

Tax-loss harvesting Passive / index investing Active portfolio management General estate planning guidance Business ownership considerations
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Timothy M

CFP®, Series 66

Martinsville, NJ

Condor Capital Wealth Management

Timothy Moran is a CFP® and Series 66-licensed financial advisor at Condor Capital Wealth Management with 11 years of industry experience. He has previously worked at Investors Bank/Citizens, Allied Wealth Partners, Prestige Wealth Management Group, Wells Fargo Bank, PNC Investments, and Edward Jones. Moran is based in Martinsville, NJ and has been with Condor since 2023. Condor Capital Wealth Management serves individuals, business entities, trusts, pension and profit-sharing plans, estates, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management, financial planning, and consulting using a fee-only investment approach that includes equities, fixed income, mutual funds, ETFs, and alternative strategies such as direct indexing and cryptocurrency exposure under adviser oversight.

Private / alternative investments ESG / Sustainable investing Tax-loss harvesting Income planning
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Kyle M

Series 63, Series 65, Series 7

Woodbridge, NJ

Equitable Advisors

Kyle Medric is a financial advisor with Equitable Advisors, holding Series 7, 63 and Series 65 licenses and having two years of industry experience. Prior to joining Equitable Advisors, he worked as an independent contractor and held various roles including tech support for a Swiss manufacturing company and working for Verizon. Inside of financial advising, he is available for in-home visit services as well as virtual and office meetings. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations, offering financial planning, retirement plan support, and asset management through LPL programs and third-party managers. The firm operates a hybrid referral and implementation model, combining advisory and brokerage channels to tailor services based on clients’ goals, risk tolerance, and time horizon.

Retirement income strategy Social Security optimization Medicare planning Roth conversion strategy Life insurance needs analysis Founder/Business Owner Retired Executive Biotech Professional Union Employee Approaching retirement Baby Boomers (Born 1946-1964) HENRY (High Earners, Not Rich Yet) Behavioral coaching / decision support Career Changers
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Christopher C

CFP®, Series 63, Series 66

Florham Park, NJ

Raymond James & Associates

Christopher Conway is a CFP® professional with 18 years of industry experience, currently serving as a financial advisor at Raymond James & Associates since 2016. Prior to this, he worked at Deutsche Bank Securities Inc. from 2014 to 2016. Raymond James & Associates provides financial planning and investment consulting through its Wealth Advisory Services Program to a diverse client base, including individuals, retirement plans, corporate and charitable entities, and government clients. The firm also offers wrap fee advisory programs and institutional consulting with a focus on public finance and municipal work.

General retirement planning General estate planning guidance College savings (529s, UTMA, etc.) General tax planning Wealth management Founder/Business Owner Retired Executive Doctor or Medical Professional Real Estate Professional Young Professionals HENRY (High Earners, Not Rich Yet) Approaching retirement Retired Established Professionals
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