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Edward Heath Goodson

Advisor at Equitable Advisors — Wilsonville, AL

Updated today

Credentials

Series 63, Series 66

Experience

22 years

Location

Wilsonville, AL

Equitable Advisors logo

Equitable Advisors

Institution

Total advisors

4,706

Across 976 offices

Clients per advisor

16 Very Low

Avg AUM per client

$609,299 High

HNW client ratio

47% Very High

About

Edward Goodson is a financial advisor at Equitable Advisors with 22 years of industry experience. He has held positions at Morgan Stanley, including its Private Bank division, LPL Financial, and Chase Investment Services Corp. Aside from his advisory role, he serves as co-trustee of the Goodson Family 2013 Living Trust. Equitable Advisors serves individuals, retirement plans, corporations, and institutional clients with financial planning, retirement consulting, and asset management programs. The firm utilizes a range of advisory models implemented through third-party managers and LPL-sponsored programs, offering diversified investment solutions including mutual funds, ETFs, and alternative investments.

Client services

Based on Equitable Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equitable Advisors

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance

Occupation focus

Based on Equitable Advisors

Founder/Business Owner Retired Executive

Demographic focus

Based on Equitable Advisors

Approaching retirement Sandwich Generation

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Fee options

Fixed

Financial planning fixed fees range from $250 to $25,000.

Percentage

$0+: 0% for financial planning fees (not AUM based) $0+: 0.20% to 2.50% annually for asset management advisory services, depending on the LPL or TAMP program and asset levels as summarized in detailed tier chart $0+: 0.30% to 2.50% maximum annual advisory fees across various LPL programs and TAMPs, negotiable

Commissions

Brokerage and insurance commissions are received when clients purchase such products separately from advisory services.

Project-based

Financial planning hourly fees generally range from $100 to $400 per hour.

Other

Minimum fee: Financial planning fixed fees range from $250 to $25,000 for new clients; follow-on reviews range from $250 to $12,500. Hourly rates range from $100 to $400 per hour. Fee-only: Financial planning fixed fees $250 to $25,000, hourly fees $100 to $400 per hour.

Location

See office

Wilsonville, AL

Wilsonville AL

Advisors at this office

1

Most active in

Alabama · Texas

Work history

22 years of industry experience

Equitable Advisors, LLC

2025 - Present • 1 year

New York, NY

LPL Financial

2020 - 2025 • 5 years

Birmingham, AL

Morgan Stanley Private Bank, N.A

2015 - 2025 • 10 years

New York, NY

Morgan Stanley Private Bank, National Association

2015 - 2020 • 5 years

New York, NY

Morgan Stanley

2012 - 2020 • 8 years

Birmingham, AL

Chase Investment Services Corp.

2006 - 2012 • 6 years

IL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Steven L

CFP®

Birmingham, AL

Navigate Wealth Management, LLC

Steven Lind is a CFP® professional with 14 years of industry experience, currently serving at Navigate Wealth Management, LLC. He has worked with the firm since 2017, including prior experience at Stonebridge Advisors, LLC. In addition to his advisory role, Lind is the owner of Lind Professional Corporation, where he provides CPA services. Navigate Wealth Management, LLC is an SEC-registered advisory firm serving primarily individuals and high-net-worth clients. The firm focuses on portfolio management guided by modern portfolio theory and risk tolerance, offering both discretionary and non-discretionary services as well as financial planning through its dba Abeona Wealth.

Wealth management General tax planning
user avatar

Donna G

CFP®, Series 63

Birmingham, AL

Park Square Financial Group LLC

Donna Gordon is a CFP® with 25 years of industry experience. She is currently with Park Square Financial Group LLC and previously worked for Wesban Financial Consultants, P.C. for 25 years. Outside of her advisory role, she serves on the board of directors for Trinity Counseling, Inc. and is president of Little Whiskers Rescue Ranch, a charity focused on rescuing cats. Park Square Financial Group serves individual and high-net-worth clients, trusts, and estates with discretionary portfolio management, investment supervision, and financial planning. The firm employs an active, asset-allocation-driven approach and primarily operates its advisory business as a wrap fee program sponsor.

Tax strategies for small businesses Cash flow / budgeting
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James B

CFP®

Birmingham, AL

Navigate Wealth Management, LLC

James Burnett Jr. is a CFP® professional with 22 years of industry experience, currently serving at Navigate Wealth Management, LLC since 2021. He previously spent 19 years at Stonebridge Advisors, LLC. In addition to his advisory role, Mr. Burnett provides consulting services to an accounting firm. Navigate Wealth Management, LLC is an SEC-registered advisory firm managing over $429 million primarily for individual and high-net-worth clients. The firm employs a modern portfolio theory-based approach, utilizing model portfolios and documented risk profiles to guide asset allocation and portfolio management.

Wealth management General tax planning
user avatar

Jonathan F

CFP®, Series 66

Birmingham, AL

Navigate Wealth Management, LLC

Jonathan Fargason is a CFP® with six years of industry experience, currently serving as an advisor at Navigate Wealth Management, LLC since 2024. His prior roles include positions at Oakworth Capital Bank, FSC Securities Corp, and Thrivent Financial. Navigate Wealth Management, LLC is a six-advisor team providing portfolio management and financial planning to individual and high-net-worth clients. The firm employs a long-term investment approach grounded in modern portfolio theory, using model portfolios and individualized Investment Policy Statements to align asset allocation with client risk tolerance and time horizon.

Wealth management General tax planning
user avatar

Reuben S

Series 63, Series 65

Birmingham, AL

Navigate Wealth Management, LLC

Reuben Stewart III is a financial advisor at Navigate Wealth Management, LLC with 20 years of industry experience. He holds the Series 63 and Series 65 designations and has a background that includes roles at Stonebridge Advisors, LLP, and Trustee Empowerment & Protection, Inc. In addition to his advisory work, he is a partner in a law practice based in Birmingham, Alabama. Navigate Wealth Management, LLC is an SEC-registered advisory firm serving primarily individuals and high-net-worth clients. The firm employs a long-term investment approach based on modern portfolio theory and uses model portfolios and documented risk-tolerance profiles to manage discretionary and non-discretionary accounts.

Wealth management General tax planning
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Stephen G

Series 63

Birmingham, AL

Summit Financial, LLC

Stephen Garrett Sr. is a financial advisor with Summit Financial, LLC in Birmingham, AL, holding a Series 63 designation and 35 years of industry experience. His previous roles include positions at Ameriprise Financial Services, Inc. for 19 years and Purshe Kaplan Sterling Investments. He serves on the Board of Directors for the University of Southern Mississippi Alumni Foundation and is Treasurer Emeritus of the Bassett Hound Rescue of Alabama. Summit Financial, LLC is a multi-team advisory firm managing approximately $26.35 billion in assets with 216 advisors serving around 17,800 clients. The firm offers a range of investment advisory and portfolio management programs alongside financial planning and retirement plan advisory services, employing a mix of discretionary and consultative approaches.

Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy General estate planning guidance Founder/Business Owner Executive
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