Edward C Irwin
Advisor at Security First Financial — Swartz Creek, MI
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
CFP®, Series 63, Series 65, Series 66
Experience Industry experience
15 years
Location
Swartz Creek, MI 48473
Security First Financial
Supported
Total advisors
2Clients per advisor
320 Very HighAvg AUM per client
$468,542 LowHNW client ratio
10% LowEdward Irwin is a CFP® with 15 years of industry experience, currently serving as an investment advisor representative at Security First Financial in Swartz Creek, MI. His prior roles include positions at Reliable Planning LLC, Thrivent Investment Management Inc., and IGO Capital Management, Inc. Outside of advising, he is involved in business consulting and editing and publishing through his ownership of Reliable Planning LLC and Reliable Portfolio, LLC. Security First Financial provides personalized investment management to individuals, families, businesses, and nonprofit organizations, managing approximately $299 million in assets. The firm operates as a fee-only adviser, typically investing in no-load mutual funds, ETFs, and certificates of deposit, and serves a notably high client-to-advisor ratio.
$0 - $1,500,000: 0.6% annually $1,500,000+: 0%
Fee-only: 0.6% annually on assets up to $1.5 million; no fee on assets above $1.5 million. Fees may be waived or reduced for family or friends.
Swartz Creek, MI
6012 S. Linden Road Suite 10, Suite 10
Swartz Creek MI 48473
Advisors at this office
2
Michigan · Texas
15 years of industry experience
ValueFirst Planning LLC
2025 - Present • 1 year
Shelby Township, MI
Reliable Planning LLC
2025 - Present • 1 year
Shelby Township, MI
Reliable Portfolio, LLC
2025 - Present • 1 year
Shelby Township, MI
Security First Financial
2025 - Present • 1 year
Swartz Creek, MI
ValueFirst Planning LLC
2025 - Present • 1 year
Shelby Township, MI
Thrivent Investment Management Inc.
2024 - 2025 • 1 year
Appleton, WI
Thrivent Investment Management Inc.
2024 - 2025 • 1 year
Minneapolis, MN
CFD Investments, Inc.
2024 - 2024 • 1 year
Kokomo, IN
Creative Financial Designs, Inc.
2024 - 2024 • 1 year
Kokomo, IN
Q3 Advisors, LLC
2023 - 2024 • 1 year
Shelby Township, MI
Reliable Planning LLC
2018 - 2024 • 6 years
Shelby Township, MI
Reliable Medical Supply
2012 - 2020 • 8 years
Novi, MI
IGO Capital Management, Inc.
2012 - 2016 • 4 years
Novi, MI
The Mutual Fund Store
2011 - 2012 • 1 year
Waukesha, WI
IGO Capital Management, Inc.
2010 - 2011 • 1 year
Novi, MI
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is not active or affiliated with:
Insurance agent
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Broker-dealer / trader
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Bank
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Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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