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Edwin Rockefeller Baldrige III

Advisor at Modera Wealth Management, LLC — Allentown, PA

Updated today

Credentials

CFP®, Series 63

Experience

31 years

Location

Allentown, PA 18195

Modera Wealth Management, LLC logo

Modera Wealth Management, LLC

Multi-team

Total advisors

138

Across 28 offices

Clients per advisor

43 Low

Avg AUM per client

$2,734,927 Very High

HNW client ratio

58% Very High

About

Edwin Baldrige III is a CFP® with 31 years of industry experience, currently serving as an advisor at Modera Wealth Management, LLC since 2023. Prior to joining Modera, he was with Baldrige Asset Management for 24 years and Commodity Exchange Inc for 37 years. He serves as board treasurer for Hawk Mountain Sanctuary and Sustainable Food Alliance, where he is involved in financial oversight and grant approvals. Modera Wealth Management, LLC provides fiduciary, fee-only advisory services to a diverse client base, including individuals, pension plans, trusts, and charitable organizations. The firm employs an allocation-driven investment approach based on Modern Portfolio Theory, utilizing diversified portfolios with options for independent managers, private placements, and ESG integration.

Client services

Based on Modera Wealth Management, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Modera Wealth Management, LLC

Options & derivatives strategies Concentrated stock management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Based on Modera Wealth Management, LLC

Founder/Business Owner Executive

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Fee options

Fixed

Stand-alone financial planning fees generally start at $1,500; business coaching fees start at $3,500 annually.

Percentage

$0 - $2,000,000: 1.00% annually (wealth management services) $2,000,001 - $5,000,000: 0.75% annually (wealth management services) $5,000,001 - $10,000,000: 0.55% annually (wealth management services) $10,000,001 - $25,000,000: 0.45% annually (wealth management services) $25,000,001 - $50,000,000: 0.35% annually (wealth management services) $50,000,001+: 0.25% annually (wealth management services) $0 - $2,000,000: 0.80% annually (portfolio management services) $2,000,001 - $5,000,000: 0.60% annually (portfolio management services) $5,000,001 - $10,000,000: 0.45% annually (portfolio management services) $10,000,001 - $25,000,000: 0.35% annually (portfolio management services) $25,000,001 - $50,000,000: 0.30% annually (portfolio management services) $50,000,001+: 0.20% annually (portfolio management services) $0 - $2,000,000: 0.80% annually (Trustee Directed Investment Fiduciary and Retirement Plan Consulting services) $2,000,001 - $5,000,000: 0.60% annually (Trustee Directed Investment Fiduciary and Retirement Plan Consulting services) $5,000,001 - $10,000,000: 0.45% annually (Trustee Directed Investment Fiduciary and Retirement Plan Consulting services) $10,000,001 - $25,000,000: 0.35% annually (Trustee Directed Investment Fiduciary and Retirement Plan Consulting services) $25,000,001 - $50,000,000: 0.30% annually (Trustee Directed Investment Fiduciary and Retirement Plan Consulting services) $50,000,001+: 0.20% annually (Trustee Directed Investment Fiduciary and Retirement Plan Consulting services) $0 - $2,500,000: 0.50% annually (Participant Directed Investment Fiduciary and Retirement Plan Consulting services) $2,500,001 - $5,000,000: 0.25% annually (Participant Directed Investment Fiduciary and Retirement Plan Consulting services) $5,000,001 - $10,000,000: 0.20% annually (Participant Directed Investment Fiduciary and Retirement Plan Consulting services) $10,000,001 - $15,000,000: 0.15% annually (Participant Directed Investment Fiduciary and Retirement Plan Consulting services) $15,000,001 - $25,000,000: 0.10% annually (Participant Directed Investment Fiduciary and Retirement Plan Consulting services) $25,000,001+: 0.05% annually (Participant Directed Investment Fiduciary and Retirement Plan Consulting services)

Project-based

Hourly and/or fixed fees for consulting and financial planning services; specific amounts not clearly stated.

Subscriptions

Business coaching services may be charged as recurring annual fees, starting at $3,500, payable quarterly in advance.

Other

Minimum fee: Minimum quarterly fees: $3,000 for wealth management, $2,500 for portfolio management, $2,500 for retirement plan services; fees may be waived or negotiated. Fee-only: Fees based on assets under management; hourly and fixed fees available for consulting and planning.

Location

See office

Allentown, PA

7540 Windsor Drive, Unit 205

Allentown PA 18106

Advisors at this office

3

Most active in

Pennsylvania · Texas

Work history

31 years of industry experience

Modera Wealth Management, LLC

2023 - Present • 3 years

Westwood, NJ

Baldrige Asset Management

1999 - 2023 • 24 years

Allentown, PA

Commodity Exchange Inc

1982 - 2019 • 37 years

New York, NY

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Michael B

Series 63, Series 66

Whitehall, PA

Ata Management Strategies Inc

Michael Boyko is a financial advisor with ATA Management Strategies Inc. holding Series 63 and Series 66 designations and has 25 years of industry experience. He has been with ATA Management Strategies since 2018 and has prior experience in the retail sector with Bethlehem Suburban Ford and Brooks Brothers. ATA Management Strategies provides investment advisory and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and business entities. The firm employs both fundamental and technical analysis and offers portfolio management, financial consultations, and written plans, delivering services through various fee arrangements and maintaining discretionary authority for managed accounts.

Wealth management General retirement planning General estate planning guidance
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Edward K

Series 66

Emmaus, PA

Elk Capital Advisors, LLC

Edward Komito is a financial advisor at Elk Capital Advisors, LLC with 24 years of industry experience. He has held roles at Merrill and Morgan Stanley, and founded Elk Capital Advisors in 2011. Outside of his advisory work, he owns Elk Capital Expeditors, LLC, a logistics and expediting business unrelated to financial services. Elk Capital Advisors provides asset management and advisory services to individuals, high-net-worth clients, trusts, business entities, and defined contribution retirement plans. The firm offers tailored investment strategies on both discretionary and non-discretionary bases, ranging from long-term holdings to frequent trading across various securities.

Active portfolio management Options & derivatives strategies
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Leo F

Series 63

Orefield, PA

Investors' Choice Advisory Services, LLC

Leo Furlong is the sole advisor at Investors' Choice Advisory Services, LLC, with 26 years of industry experience. He holds a Series 63 designation and has worked at Investors' Choice Securities, LLC, Investors' Choice Advisory Services LLC, Furlong & Company, and H.D. Vest Investment Securities, Inc. since 1987. In addition to his advisory role, he operates a separate CPA practice and other business interests. Investors' Choice Advisory Services provides investment advisory and financial planning services to individuals, retirement plans, trusts, estates, charitable organizations, and business entities. The firm integrates investment management with tax and accounting services, using model portfolios and customized allocations informed by fundamental and technical analysis.

General retirement planning Wealth management Long-term care insurance Life insurance needs analysis Self-Employed
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Jason A

Series 63, Series 65

Bethlehem, PA

Weyhill Investment Counsel, LLC

Jason Abruzere is a financial advisor at Weyhill Investment Counsel, LLC, holding the Series 63 and Series 65 credentials with 25 years of industry experience. He has worked at Weyhill Investment Counsel since 2004 and was previously involved with Weyhill Capital, LLC, and Weyhill Distribution Partners, LLC. Outside of advisory work, he managed Abruzere Properties, LLC for over a decade. Weyhill Investment Counsel is a fee-only Registered Investment Advisor serving individuals, families, high-net-worth investors, and small- to mid-size employer plans. The firm employs an evidence-based, Modern Portfolio Theory approach, offering diversified global portfolios primarily through institutional no-load mutual funds and low-cost ETFs, alongside a range of retirement-plan advisory services.

Tax-loss harvesting Wealth management Passive / index investing Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive

Dave R

CFP®

Bethlehem, PA

Rowan Financial LLC

Hi, I'm Dave Rowan. As the President and Founder of Rowan Financial, my primary responsibility is to provide my clients with the tools and encouragement they need to achieve their most important goals. With over 16 years of experience in the financial services industry, I specialize in assisting real estate investors, pre-retirees and new families in growing their wealth, and bettering their own lives along with the lives of their family and community. Before founding Rowan Financial in 2011, I spent 24 years at Crayola, where I most recently served as the Director of Research & Development. Over the course of my career, I have obtained the CERTIFIED FINANCIAL PLANNER™ (CFP®) designation and the Series 65 Advisor Law Certification. I hold a Bachelor of Science in Chemical Engineering from Penn State, obtained in 1992, and an MBA from Lehigh University, earned in 2000. I am also a member of the National Association of Personal Financial Planners (NAPFA) and the XY Planning Network, which affords me the opportunity to participate in multiple masterminds and study groups to learn from others and continue to enhance my skills as an advisor. I get to know each of my clients personally and understand what really matters to them beyond the numbers on their account statements. Should we work together, you will know what is possible for you in your life, and you will receive a prioritized Financial Action Plan along with the encouragement you need. I am especially passionate about helping people navigate big transitions in their lives, whether that be leaving your corporate job for full time entrepreneurship, buying your first investment property or starting a new family. I have personal experience in each of these areas and bring that technical expertise to bear should we work together. I also recognize that, like me, you’re a human being dealing with all of the emotions and concerns that these changes can bring up. When we talk about your finances, we’ll always talk about the “math” as well as the “quality of life” implications of each decision and make the call that’s best for you and those you love. When I'm not helping clients, I enjoy hiking, pickleball, trying to show up for all of my appointments with my trainer at the gym, traveling with my adult children and family, having deep conversations with my wife Stacy, and engaging in personal development to better understand myself and better serve others.

General retirement planning Real Estate Professional Approaching retirement Young Families
user avatar

Kevin D

CFA®

Center Valley, PA

Shetland Financial, PLLC

Kevin Dodgson is a CFA® charterholder with five years of industry experience, currently serving as the sole advisor at Shetland Financial, PLLC. His prior work includes roles at Tufts Health Plan, State Street Bank, and Prudential Financial. Shetland Financial provides financial planning and wealth management services primarily to individual and small business clients, integrating tax and accounting services alongside investment advisory. The firm employs fundamental analysis and favors passive portfolios using mutual funds and ETFs, managing client accounts on a non-discretionary basis.

General retirement planning College savings (529s, UTMA, etc.) General tax planning
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