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Ellen Ladd

Advisor at Cetera

Updated today

Location

Fulton, NY 13069

Credentials

Series 63

Industry experience

21 years

About

Ellen Ladd is a financial advisor at Cetera with 21 years of industry experience. She holds a Series 63 designation and has worked at Cetera and Cetera Wealth Services since 2025. Prior to that, she operated Ladd Tax & Financial Services Inc. since 2015 and was affiliated with Avantax Insurance Agency LLC and Avantax Investment Services, Inc. from 2007 to 2025. Outside of her advisory role, she serves as president of Ladd Tax & Financial Services, a tax preparation and accounting business. Cetera Investment Advisers serves a diverse client base including individuals, high-net-worth, institutional, and retirement-plan clients through a network of over 6,800 independent advisors. The firm offers a range of portfolio management and financial planning services, utilizing advisor-managed accounts, firm-sponsored model portfolios, and third-party solutions.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy

Occupation focus

Based on Cetera

Founder/Business Owner Executive Retired

Demographic focus

Based on Cetera

HENRY (High Earners, Not Rich Yet) Approaching retirement

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Fee options

Fixed

Flat fees for financial planning and consulting negotiated with client

Percentage

$0 - $250,000: Up to 2.75% $250,001 - $500,000: Up to 2.50% $500,001 - $750,000: Up to 2.00% $750,001 - $1,000,000: Up to 1.75% $1,000,001 - $2,000,000: Up to 1.50% $2,000,001 - $5,000,000: Up to 1.25% $5,000,001+: As low as 0.75% (varies by program)

Project-based

Hourly consulting and financial planning rates negotiated with client

Other

Account minimum: $5,000 Minimum fee: Minimum program fees ranging from $99 to $199 annually depending on program Fee-only: Flat or hourly fees for financial planning and consulting services, negotiated case-by-case

Location

25 Canalview Mall

Fulton, NY 13069

Most active in

New York · Texas

Work history

Cetera

2025 - Present (1 year)

Cetera Wealth Services, LLC

2025 - Present (1 year)

Ladd Tax & Financial Services Inc

2015 - Present (11 years)

Avantax Insurance Agency LLC

2007 - 2025 (18 years)

Avantax Investment Services, Inc.

2007 - 2025 (18 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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