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Erica Beth Asada

Advisor at UBS Financial Services — Harris, MN

Updated today

Credentials

Series 66

Experience

25 years

Location

Harris, MN

UBS Financial Services logo

UBS Financial Services

Institution

Total advisors

9,326

Across 991 offices

Clients per advisor

118 High

Avg AUM per client

$693,691 High

HNW client ratio

78% Very High

About

Erica Asada is a financial advisor with UBS Financial Services in Wayzata, MN, holding a Series 66 designation and possessing 24 years of industry experience. She has been with UBS since 2006. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor investment plans.

Client services

Based on UBS Financial Services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops Security ratings or pricing

Expertise

Based on UBS Financial Services

General retirement planning Cash flow / budgeting Equity compensation tax strategy

Occupation focus

Based on UBS Financial Services

Executive Founder/Business Owner

Demographic focus

Based on UBS Financial Services

Mid-Career Professionals Approaching retirement

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Fee options

Commissions

Commissions for securities transactions, including equities, mutual funds, ETFs, and insurance products

Other

Minimum fee: General range $500 to $50,000, typically $1,000 to $10,000; fees greater than $50,000 and up to $100,000 may be permitted for complex situations

Location

See office

Harris, MN

Harris MN

Advisors at this office

1

Most active in

Illinois · Minnesota

Work history

25 years of industry experience

UBS Financial Services

2006 - Present • 20 years

Minneapolis, MN

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Lindsey E

Series 63, Series 65

Cambridge, MN

EFS Advisors

Lindsey Egan is a financial advisor at EFS Advisors with 11 years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at First Republic Securities and First Republic Investment Management from 2016 to 2019. Outside of her financial advisory role, Lindsey is the owner of Women Who Explore, a community offering outdoor adventures and small group travel experiences for women. EFS Advisors provides investment advice and portfolio management to a broad client base, including individuals, business entities, charitable organizations, and qualified retirement plans. The firm employs a client-centric suitability scoring process combined with technology tools to recommend model portfolios and supports clients through discretionary and non-discretionary account management.

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Brady H

Series 66

Cambridge, MN

EFS Advisors

Brady Husbyn is a financial advisor at Advanced Advisor Group, LLC in Cambridge, MN, holding a Series 66 designation with 13 years of industry experience. He has been with Advanced Advisor Group and EFS Advisors since 2016. Advanced Advisor Group provides discretionary portfolio management and financial consulting to individuals, business entities, charitable organizations, estates, and trusts. The firm employs a client-centric suitability process to align portfolios with clients’ financial situations and conducts regular reviews through an internal Advisory Committee.

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Loni M

Series 65, Series 63

Cambridge, MN

EFS Advisors

Loni Morrow is a financial advisor at EFS Advisors with six years of experience in the industry. She holds Series 65 and Series 63 designations and previously worked at Knobbe Martens for eight years. Outside of her advisory role, Morrow is involved in legal services as an attorney and participates in agritourism through Rhymers Ridge. EFS Advisors provides investment advice and portfolio management to individuals, business entities, charities, qualified retirement plans, estates, and trusts. The firm manages approximately $2.4 billion across discretionary and non-discretionary accounts, using a client-centric suitability scoring process and technology-driven tools to support portfolio recommendations.

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Derek N

Series 63, Series 65

Cambridge, MN

EFS Advisors

Derek Nyvold is a financial advisor at EFS Advisors in Cambridge, MN, holding Series 63 and Series 65 licenses with two years of industry experience. Prior to joining EFS Advisors, he worked at Advanced Advisor Group LLC and spent 13 years at POOLCORP. EFS Advisors provides investment advice and portfolio management to a diverse client base including individuals, business entities, charitable organizations, and qualified retirement plans. The firm employs a client-centric suitability scoring process and integrates technology such as proprietary household-aggregation software and AI tools to support its advisory services.

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Rory B

Series 63, Series 66

Cambridge, MN

EFS Advisors

Rory Bluhm is a financial advisor with Advanced Advisor Group, LLC, holding Series 63 and Series 66 credentials and 22 years of industry experience. He has worked at Ditech Financial, LLC and Educators Financial Services, where he has been since 2007. Outside of his advisory role, he is involved as president of a real estate investment company, B&E Real Estate, LLC. Advanced Advisor Group provides discretionary portfolio management and financial consulting to individuals, businesses, charitable organizations, estates, and trusts. The firm employs a client-centric suitability process to recommend model portfolios and conducts regular reviews through an internal Advisory Committee.

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Alex R

Series 65, Series 63

Cambridge, MN

EFS Advisors

Alex Rootes is a financial advisor at EFS Advisors in Cambridge, Minnesota, with five years of industry experience. He holds Series 65 and Series 63 licenses and has worked at EFS Advisors and Advanced Advisor Group LLC since 2021. Prior to his financial advisory career, Rootes held various educational roles including teaching positions at several elementary schools and academies. EFS Advisors provides investment advice and portfolio management services to individuals, business entities, charitable organizations, qualified retirement plans, estates, and trusts. The firm employs a client-centric suitability scoring process and uses proprietary technology and AI tools to support its advisors in managing approximately $2.4 billion in assets.

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