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Erika Wood

Advisor at Balefire, LLC — St Louis Park, MN

Updated today

Credentials

CFP®, Series 63, Series 65

Experience

18 years

Location

St. Louis Park, MN 55416

Balefire, LLC logo

Balefire, LLC

Multi-team

Total advisors

37

Across 12 offices

Clients per advisor

47 Low

Avg AUM per client

$597,527 Typical

HNW client ratio

13% Low

About

Erika Wood is a CFP® professional with 18 years of industry experience, currently serving at Balefire, LLC. She has held roles at firms including Purshe Kaplan Sterling Investments and Principal Financial Group. In addition to her advisory work, Wood coaches a high school girls' swim team. Balefire, LLC is an SEC-registered multi-team investment adviser serving individual investors, retirement plans, trusts, charities, and business entities. The firm employs a core-and-tactical investment approach with discretionary asset management and comprehensive financial planning across a multi-advisor platform managing approximately $2 billion in regulatory assets.

Client services

Based on Balefire, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Balefire, LLC

Wealth management Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Charitable giving & philanthropy Multi-generational wealth transfer

Occupation focus

Based on Balefire, LLC

Founder/Business Owner Executive

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Fee options

Fixed

Financial Planning fees may be flat fee or project-based; no specific flat fee amounts clearly stated.

Commissions

Some advisors are also licensed insurance agents and registered representatives earning commissions on sales of insurance and securities products; commissions are separate and never charged simultaneously with advisory fees.

Project-based

Financial Planning Services may be charged hourly; specific rates not stated, example given $250/hour.

Other

Fee-only: Financial Planning fees are generally contracted on an hourly, project, or flat-fee basis; fees vary significantly depending on scope and duration; capped at $1,200 for services performed six or more months in the future.

Location

See office

St Louis Park, MN

4450 Excelsior Blvd, Suite 460

St Louis Park MN 55416

Advisors at this office

8

Most active in

California · Illinois · Iowa · Minnesota · Texas · Wisconsin

Work history

18 years of industry experience

Integrity Alliance, LLC

2025 - Present • 1 year

Urbandale, IA

Lion Street Financial

2025 - 2025 • 1 year

Austin, TX

Purshe Kaplan Sterling Investments

2022 - 2025 • 3 years

Albany, NY

Balefire, LLC

2020 - Present • 6 years

St. Louis Park, MN

VisionPoint Advisory Group

2020 - Present • 6 years

Minneapolis, MN

LPL Financial, llc

2020 - 2022 • 2 years

Maple Grove, MN

Bjorklund Wood Financial

2019 - 2020 • 1 year

Minnetonka, MN

Principal securities Inc

2016 - 2020 • 4 years

Minnetonka, MN

Principal LIfe Insurance

2007 - 2020 • 13 years

Minnetonka, MN

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Dana M

CFP®

Maple Grove, MN

Twin Cities Wealth Strategies, Inc.

My name is Dana Menard, and I am a CERTIFIED FINANCIAL PLANNER™ (CFP®), Registered Life Planner® (RLP®), Certified Exit Planning Advisor® (CEPA®), Certified in Blockchain and Digital Assets (CBDA), Certified Digital Asset Advisor® (CDAA®), a fee-only fiduciary, and the Founder and Lead Financial Planner of Twin Cities Wealth Strategies, Inc. With over 20 years of experience in the financial services industry, I pride myself on providing trusted financial advice and guidance to busy professionals, business owners, entrepreneurs, and families so they can concentrate on the things that matter most to them. I genuinely believe everyone’s financial situation is unique, and they have a right to a trusted advisor who puts their interests first. When working with my clients, I focus on creating long-term relationships. Together, we collaborate to create a financial life plan that addresses their immediate and long-term financial concerns and empowers them to live a lifestyle they love. Twin Cities Wealth Strategies, Inc. is a tax-focused comprehensive financial life planning firm that offers investment management, retirement planning, tax planning, prep, and filing, as well as estate plan construction, all under one roof. When I’m not working, I spend as much time as possible with my closest friends and family, as they are the most important things to me. My wife, Sonja, our three daughters, and I enjoy reading books, watching movies, binge-watching Netflix, exercising, partaking in various family games and activities, and appreciating the outdoors and all that nature has to offer at the family cabin. I also volunteer my time between a couple of local non-profits. The first is the Maple Grove Lions Club, a service organization that sponsors many programs and events that raise money for our local community. The second is BestPrep, a Minnesota-based non-profit that prepares students with business, career, and financial literacy skills through hands-on experiences that inspire success in both work and life.

Business Financial Management Business ownership considerations Business exit / sale strategy Equity compensation tax strategy RSUs / ISOs / NSOs Founder/Business Owner Biotech Professional Doctor or Medical Professional Dentist Technology Professional Gen X (Born 1965-1980) Mid-Career Professionals Established Professionals Approaching retirement

Aashwin S

CFP®

Minneapolis, MN

Luminous Money

After spending more than 13 years in traditional wealth management, I saw first hand how traditional firms, regardless of their fee model - are designed to maintain the status quo. I created Luminous Money as an expression and reflection of my personal pursuit of the American Dream: from being a first-generation immigrant working minimum wage jobs, to slowly scrimping, saving and investing into achieving some of my biggest dreams. If you're a dreamer, you're one of us. At Luminous, we don't care about not being invited to the table.....we're building our own damn table. Luminous is designed to work with people across all income and wealth levels, because I know first hand that money in the hands of the right people changes everything. I am so excited to meet you!

Wealth management Charitable giving tax strategies Equity compensation tax strategy Social Security optimization Gifting strategies Founder/Business Owner Gen Y/Millennials (Born 1980-1995) Approaching retirement HENRY (High Earners, Not Rich Yet) Mid-Career Professionals FIRE (Financial Independence Retire Early)

Chad R

ChFC®, CLU®

Minneapolis, MN

Element Squared Private Wealth

Chad Rusten is Chief Financial Planner at Element Squared Private Wealth in Minneapolis, MN, holding the ChFC®, CLU®, CASL®, and CLTC designations along with Series 66 licenses. He has 23 years of industry experience, with prior roles at Park Avenue Securities, Guardian Life Insurance, Eagle Strategies (NY Life), and Nylife Securities. He also operates as a sole proprietor in insurance sales and services, dedicating approximately 5% of his time to this activity. Element Squared Private Wealth provides discretionary asset management and integrated financial planning to individual and high-net-worth clients. The firm employs a combination of fundamental, technical, and charting analysis to construct diversified portfolios tailored to client objectives, offering financial planning as part of its advisory services.

Retirement income strategy Social Security optimization Roth conversion strategy General retirement planning Active portfolio management
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Eric H

CFP®, CFA®, Series 66

Minneapolis, MN

Allodium Investment Consultants, LLC

Eric Hutchens is a financial advisor with Allodium Investment Consultants, LLC, holding CFP®, CFA®, and Series 66 designations and bringing 18 years of industry experience. He has been with Allodium since 2015. Allodium Investment Consultants serves a diverse client base including individuals, foundations, endowments, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm offers discretionary investment management, financial planning, and fiduciary consulting, focusing on low-cost, tax-advantaged, passively oriented investments implemented via mutual funds, ETFs, and third-party managers, with customized portfolios and ongoing monitoring.

General retirement planning Concentrated stock management

Joel M

CFP®

Minnetonka, MN

Flames Financial Planning

Joel Miller, CFP®, is the founder of Flames Financial Planning, a modern, fee-only, flat-fee financial planning firm built to help individuals and families confidently build their future. Joel provides personalized financial planning, investment management, tax planning, and estate-planning guidance designed to bring every area of a client’s financial life together. His approach is relationship-driven, transparent, and focused on helping clients make intentional decisions, set bigger goals, and think long term. Joel founded Flames to create a new-age financial planning experience—one that combines professional expertise, modern technology, deeply personal guidance, and transparent flat-fee pricing. His mission is to simplify financial complexity and help clients steward their wealth with confidence, clarity, and purpose.

General retirement planning Roth conversion strategy General tax planning Wealth management Passive / index investing Retired Airline Pilot Doctor or Medical Professional Educators, Teachers, and Academics Government Employee Retired Religious/faith focused Married/Couples/Partners HENRY (High Earners, Not Rich Yet) Approaching retirement
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Jeffrey S

CFP®, Series 63

Maple Grove, MN

LPL Financial

Jeffrey Schuler is a CFP® professional affiliated with LPL Financial in Maple Grove, MN, with 34 years of industry experience. He previously worked for Financial Dimensions Group, Inc. and Osaic Wealth, Inc. fka Royal Alliance Associates, Inc. from 2005 to 2024. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers a range of advisory programs and financial planning services, utilizing both discretionary and non-discretionary management supported by proprietary and third-party research.

College savings (529s, UTMA, etc.)
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