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Fernando Aguirre De La Rosa

Advisor at Equitable Advisors — Grosse Pointe, MI

Updated today

Credentials

Series 63, Series 66

Experience

13 years

Location

Grosse Pointe, MI

Equitable Advisors logo

Equitable Advisors

Institution

Total advisors

4,654

Across 967 offices

Clients per advisor

16 Very Low

Avg AUM per client

$609,299 High

HNW client ratio

47% Very High

About

Fernando Aguirre De La Rosa is a financial advisor at Equitable Advisors with 13 years of industry experience. He holds Series 63 and Series 66 credentials and has worked previously at Agia, Valic Financial Advisors, and Hantz Financial Services. Outside of advising, he is involved in non-securities insurance product activities through his role at Agia. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement plan consulting, and various asset-management programs, utilizing third-party asset managers and firm-sponsored advisory platforms.

Client services

Based on Equitable Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equitable Advisors

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance

Occupation focus

Based on Equitable Advisors

Founder/Business Owner Retired Executive

Demographic focus

Based on Equitable Advisors

Approaching retirement Sandwich Generation

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Fee options

Fixed

Financial planning fixed fees range from $250 to $25,000.

Percentage

$0+: 0% for financial planning fees (not AUM based) $0+: 0.20% to 2.50% annually for asset management advisory services, depending on the LPL or TAMP program and asset levels as summarized in detailed tier chart $0+: 0.30% to 2.50% maximum annual advisory fees across various LPL programs and TAMPs, negotiable

Commissions

Brokerage and insurance commissions are received when clients purchase such products separately from advisory services.

Project-based

Financial planning hourly fees generally range from $100 to $400 per hour.

Other

Minimum fee: Financial planning fixed fees range from $250 to $25,000 for new clients; follow-on reviews range from $250 to $12,500. Hourly rates range from $100 to $400 per hour. Fee-only: Financial planning fixed fees $250 to $25,000, hourly fees $100 to $400 per hour.

Location

See office

Grosse Pointe, MI

Grosse Pointe MI

Advisors at this office

1

Most active in

Michigan

Work history

13 years of industry experience

Equitable Advisors, LLC

2026 - Present • 1 year

New York, NY

Agia

2022 - 2026 • 4 years

Houston, TX

Valic Financial Advisors

2014 - 2026 • 12 years

Auburn Hills, MI

Hantz financial Services, Inc.

2013 - 2014 • 1 year

Grandville, MI

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Amanda N

Series 63, Series 65

Sterling Heights, MI

LPL Financial

Amanda Nowinski is a financial advisor with LPL Financial, holding Series 63 and Series 65 credentials and 12 years of industry experience. She has held roles at Christian Financial Credit Union and CUSO Financial Services, LP over the past decade. Outside of her advisory work, she serves as a notary and performs financial institution duties at Christian Financial Credit Union. LPL Financial provides advisory and brokerage services to a diverse client base including individual investors, retirement plan sponsors, banks, charities, and high-net-worth households. The firm offers a variety of investment delivery options supported by an in-house research team and a large network of investment adviser representatives.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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John C

Series 63, Series 65

Grosse Pointe Farms, MI

Conway Asset Management, Inc.

John Conway is the principal advisor at Conway Asset Management, Inc. in Grosse Pointe Farms, MI, holding Series 63 and Series 65 licenses with 10 years of industry experience. He has been with Conway Asset Management since 1988. Conway Asset Management is an independent, state-registered advisory firm that provides discretionary portfolio management and limited hourly investment counseling to individuals, retirement plans, trusts, estates, and charitable organizations. The firm employs a fundamental investment approach focused on companies with strong growth and conservative balance sheets, managing accounts across equities, inflation hedges, fixed income, and cash equivalents.

Active portfolio management Options & derivatives strategies Concentrated stock management
user avatar

Frank C

Series 65

Detroit, MI

Jamerson-Crosby Investment Advisors LLC

Frank Crosby is a Series 65-licensed financial advisor with Jamerson-Crosby Investment Advisors LLC in Detroit, MI, bringing 12 years of industry experience. He concurrently works as a full-time research scientist at the U.S. Department of Defense's Naval Surface Warfare Center in Panama City, Florida. Jamerson-Crosby Investment Advisors LLC offers investment advisory and portfolio management services to individuals, trusts, estates, charitable organizations, foundations, and endowments. The firm employs a quantitative and economic analysis-driven investment process, combining long-term asset allocation with ongoing monitoring and rebalancing, and provides free services to nonprofit charitable organizations.

Active portfolio management Options & derivatives strategies
user avatar

David U

Series 66

Berkley, MI

Underhill Investments, LLC

David Underhill is the sole advisor at Underhill Investments, LLC, an independent firm based in Berkley, MI. He holds a Series 66 designation and has 14 years of experience in investment advisory services. In addition to his financial advisory work, Mr. Underhill is a licensed attorney providing estate planning services and a licensed insurance agent offering fixed annuities, life, and long-term care insurance. Underhill Investments provides discretionary portfolio management and co-advisory services primarily to individual and high-net-worth clients. The firm employs a blend of fundamental, technical, and cyclical analysis, incorporating long- and short-term positions and option strategies tailored to each client’s Investment Policy Statement.

ESG / Sustainable investing
user avatar

David R

CFP®, Series 66

Grosse Pointe Shores, MI

Tetra Wealth Management

David Rakecky is a CFP® and holds a Series 66 license with three years of industry experience. He is the sole advisor at Tetra Wealth Management in Grosse Pointe Shores, MI. His prior experience includes roles at Raymond James & Associates and Rocket Mortgage. Tetra Wealth Management provides discretionary investment supervisory services and financial planning to individuals and families, including trusts and retirement accounts. The firm’s portfolios emphasize long-term, diversified core exposures using ETFs and mutual funds, guided by written Investment Policy Statements and regular rebalancing.

Retirement income strategy Options & derivatives strategies Tax-loss harvesting Cash flow / budgeting Debt management
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Craig A

Series 63, Series 65

Troy, MI

Confidential Management Advisors, Inc.

Craig Adams is a financial advisor with Confidential Management Advisors, Inc. in Troy, MI, holding Series 63 and Series 65 licenses and bringing 54 years of industry experience. He has worked with several related firms since 1991 and spent 25 years at Ficast Corporation. Adams is also a licensed insurance agent. Confidential Management Advisors provides investment supervisory and non-supervisory services to individuals, trusts, estates, pension and profit-sharing plans, and charitable organizations. The firm uses proprietary financial forecasting models to create client-specific asset allocations and combines passive, active, tactical, and dynamic investment approaches, occasionally allocating to third-party advisers selected through a rigorous screening process.

Active portfolio management Passive / index investing Tax-loss harvesting
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